Graduate certificate in Event Marketing - Sports, Entertainment, Arts
Seneca College is one of the leading institutions for higher education in Canada, offer...
Graduate Certificate in Esports Marketing Management
Seneca Downtown
INTAKE: Jan & Sept
Program Overview
Seneca College in Toronto, Canada offers a Graduate Certificate in Esports Marketing Management, which is designed to provide students with the skills and knowledge necessary to succeed in the rapidly growing esports industry. This program is ideal for individuals who are interested in the business side of esports, including marketing, event planning, and sponsorship.
Curriculum:
The curriculum of the program is designed to provide students with a comprehensive understanding of the esports industry and its unique business environment. Some of the key courses offered in the program include:
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Esports Business Fundamentals: This course provides an introduction to the esports industry, its history, current state, and future growth potential. Students will learn about the various types of games, players, teams, and tournaments, as well as the role of technology and social media in the industry.
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Esports Marketing Strategies: This course focuses on the marketing and promotion of esports events, teams, and products. Students will learn about market research, branding, advertising, and public relations techniques that are specific to the esports industry. They will also study the esports fan base and how to engage with them effectively.
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Esports Event Planning and Production: This course provides an overview of the logistics and planning involved in hosting an esports event. Students will learn about venue selection, ticket sales, sponsorship, broadcast and streaming, and the role of volunteers and staff in executing a successful event.
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Esports Sponsorship and Sales: This course teaches students how to attract and maintain sponsorships for esports teams, events, and products. Students will learn how to identify potential sponsors, develop sponsorship proposals, negotiate terms, and measure the success of sponsorship deals.
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Esports Revenue Streams and Monetization: This course explores the various ways in which esports generate revenue, including advertising, sponsorships, merchandise sales, and media rights. Students will learn about the financial models used in the industry and the role of data analytics in optimizing revenue streams.
Location
Seneca Downtown
Score
IELTS 7
Tuition Fee
CAD 16674
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
- Completion of a bachelor's degree or equivalent from a recognized institution with a minimum overall average of 65%
- English Language Proficiency: Seneca College accepts various language proficiency tests like IELTS, TOEFL, PTE, CAEL, and Duolingo. The minimum score required varies from program to program. Generally, the minimum IELTS score required for admission is 7 with no band less than 6.5, respectively.
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
Graduates of the program are well-equipped to pursue a variety of roles in the esports industry, including:
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Esports Marketing Manager: This role involves creating and executing marketing campaigns for esports events, products, and teams. Responsibilities may include conducting market research, developing branding and advertising strategies, and managing social media accounts.
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Esports Event Coordinator: This role involves planning and executing esports events, including venue selection, sponsorships, ticket sales, and staffing. Responsibilities may also include managing broadcast and streaming logistics and coordinating with players and teams.
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Esports Sponsorship Manager: This role involves identifying and securing sponsorships for esports teams, events, and products. Responsibilities may include developing sponsorship proposals, negotiating terms, and measuring the success of sponsorship deals.
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Esports Business Analyst: This role involves analyzing data and trends in the esports industry to optimize revenue streams and improve business performance. Responsibilities may include developing financial models, forecasting revenue, and identifying areas for growth and improvement.
The Graduate Certificate in Esports Marketing Management at Seneca College provides students with a unique opportunity to gain a deep understanding of the esports industry and develop the skills necessary to succeed in a variety of exciting career paths.
