BA (Hons) Fashion Branding and Promotion

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 78 or higher.
• PTE: Overall score of 57 or higher.

Heriot-Watt University Dubai offers a range of scholarships to international students, ensuring that talented individuals from across the globe have the opportunity to pursue a world-class education. These scholarships are designed to make education more accessible and to recognize the achievements and potential of students.

Merit-Based Scholarships: Heriot-Watt University Dubai offers merit-based scholarships to international students who demonstrate outstanding academic achievements. These scholarships are awarded based on academic excellence in previous qualifications and are available for both undergraduate and postgraduate programs. The scholarship amount can vary depending on the level of study and the applicant’s achievements.

Heriot-Watt University Dubai Scholarship: The university provides a dedicated scholarship program for international students, designed to make studying at Heriot-Watt Dubai more affordable. This scholarship is available for students pursuing both undergraduate and postgraduate courses and is awarded based on the student’s academic qualifications, achievements, and overall potential.

Country-Specific Scholarships: Heriot-Watt University Dubai offers country-specific scholarships to attract international students from certain regions. These scholarships are aimed at students from countries where Heriot-Watt has a significant presence or strategic partnership. The country-specific scholarships help encourage academic collaboration and provide additional financial support to students from these regions.

Sports Scholarships: For international students who excel in sports, Heriot-Watt University Dubai offers sports scholarships. These scholarships are awarded to students who demonstrate high levels of athletic ability and are involved in competitive sports. The university encourages a healthy and balanced lifestyle, supporting students who wish to pursue both academics and sports.

Diversity Scholarships: As part of its diversity and inclusion, Heriot-Watt University Dubai offers scholarships to international students from underrepresented backgrounds. These scholarships aim to promote cultural diversity within the campus community and support students who may face financial challenges in pursuing higher education.

Graduates of the BA (Hons) Fashion Branding and Promotion program from Heriot-Watt University Dubai are equipped with the essential skills and knowledge to succeed in the dynamic and ever-evolving fashion industry. This program offers a comprehensive understanding of fashion branding, marketing, and promotional strategies, preparing students for various exciting career opportunities across the fashion sector. 

Fashion Brand Manager: Oversee the development, strategy, and management of fashion brands, ensuring the brand's identity, messaging, and position in the market resonate with target audiences. This role often involves coordinating creative teams, marketing campaigns, and product launches.

Fashion Marketing Manager: Lead marketing efforts to promote fashion brands and collections, working on everything from advertising campaigns to influencer collaborations and digital marketing strategies, ultimately enhancing the brand’s visibility and consumer engagement.

Fashion PR Specialist: Specialize in managing public relations for fashion brands and designers, creating media buzz, organizing events, and building relationships with journalists and influencers to secure press coverage and enhance brand reputation.

Fashion Events Coordinator: Plan, organize, and execute fashion shows, product launches, and promotional events. Coordinators work closely with designers, models, and stylists to ensure that every aspect of the event reflects the brand’s image and engages the target audience effectively.

Fashion E-Commerce Manager: Manage the online sales platforms for fashion brands, overseeing product listings, promotions, digital content, and customer experience, ensuring a seamless and profitable online shopping experience for consumers.

Retail Buyer: Select and purchase fashion products for retail stores, ensuring the right balance of merchandise aligns with brand positioning, consumer demand, and market trends. This role involves negotiating with suppliers, forecasting trends, and managing inventory.

Visual Merchandiser: Work on the in-store presentation and visual display of fashion products, ensuring that products are strategically arranged to attract customers and enhance the brand’s image. Visual merchandising involves creativity, market knowledge, and understanding consumer behavior.

Fashion Copywriter: Create compelling written content for fashion brands, from product descriptions and promotional materials to social media posts and advertising campaigns. Copywriters use language to create a strong emotional connection with the audience and drive sales.

Fashion Stylist: Work with individuals, brands, or publications to select outfits and create visually appealing looks. Stylists are involved in fashion shoots, runway shows, personal styling, and editorial work, ensuring that the chosen pieces align with the brand’s vision.

Brand Strategist: Develop long-term strategies for the positioning, growth, and promotion of fashion brands. This role involves market research, brand analysis, consumer insights, and creative direction to ensure the brand stays relevant and competitive.

Fashion Consultant: Provide expert advice to individuals, brands, or retailers on fashion choices, branding strategies, or consumer trends. Consultants use their industry knowledge to guide clients toward making decisions that enhance brand perception and increase market reach.

Fashion Social Media Manager: Oversee the social media presence of fashion brands, crafting posts, engaging with followers, and managing influencer collaborations to build a loyal online community and promote new collections effectively.

Sustainability Consultant in Fashion: Advise fashion brands on how to incorporate sustainable practices into their production processes, sourcing, and marketing strategies, ensuring they meet the growing demand for eco-friendly and ethical fashion.

Fashion Photographer: Specialize in capturing high-quality images for fashion campaigns, lookbooks, magazines, and social media, working closely with brands to visually convey their story and aesthetic.

Trend Forecaster: Analyze consumer behavior, market data, and cultural trends to predict future fashion trends. Trend forecasters work with designers and brands to help them stay ahead of the curve and create collections that resonate with consumers.

Fashion Retail Manager: Oversee the day-to-day operations of fashion retail stores, managing staff, inventory, sales, and customer experience to ensure the store’s profitability and alignment with brand guidelines.

Fashion Designer: Design and create original clothing or accessories, considering current trends, consumer preferences, and brand identity. Designers work closely with manufacturers, suppliers, and stylists to bring their creative ideas to life.

Fashion Analytics Specialist: Use data to drive decisions regarding fashion retail and e-commerce strategies. Fashion analytics professionals collect and analyze consumer data to identify trends, optimize pricing strategies, and improve overall sales performance.

Luxury Brand Manager: Focus on the marketing and promotion of high-end, luxury fashion brands. This role involves understanding affluent consumer behavior, creating exclusive campaigns, and maintaining the prestige and reputation of the luxury brand.

Apparel Product Developer: Work on the creation and development of fashion products, overseeing the entire process from design, fabric selection, and production to market launch, ensuring that the final product aligns with the brand’s vision and consumer expectations.