BA (Hons) Communication Design

Dubai

 

INTAKE: September

Program Overview

Heriot-Watt University Dubai offers a BA (Hons) Communication Design program that equips students with the essential skills and knowledge required to excel in the dynamic field of communication design. This program blends creative design with critical thinking, focusing on visual communication, brand identity, and digital media. Students will learn how to communicate messages effectively through design across multiple platforms, including print, digital, and interactive media. The degree prepares graduates for roles in various industries such as advertising, marketing, media, and design agencies, offering a comprehensive understanding of both the creative and technical aspects of communication design.

Curriculum: The BA (Hons) Communication Design curriculum at Heriot-Watt University Dubai is designed to foster creativity, problem-solving, and technical proficiency. The program covers key areas such as graphic design, typography, web design, branding, and multimedia communication. Students also engage in hands-on projects, allowing them to apply theoretical knowledge in real-world scenarios. Key modules include Design Thinking, Visual Culture, Digital Media Production, and User-Centered Design, offering a balance of artistic exploration and technical expertise. The curriculum is regularly updated to ensure it aligns with industry trends and technological advancements, ensuring graduates are well-prepared for the evolving design landscape.

Research Focus: At Heriot-Watt University Dubai, research plays a significant role in shaping the BA (Hons) Communication Design program. The university encourages students to engage in research-driven design processes, which helps them understand the cultural, social, and technological factors that influence design. The research focus emphasizes the exploration of innovative design solutions for real-world challenges, such as sustainability in design, the integration of new media technologies, and the evolution of user experience. Faculty members also conduct research in design theory, interactive media, and communication strategies, ensuring that students are exposed to cutting-edge developments in the field.

Industry Engagement: Heriot-Watt University Dubai places strong emphasis on industry engagement throughout the BA (Hons) Communication Design program. The university collaborates with leading industry partners to provide students with opportunities for internships, live projects, and industry-based assignments. This allows students to work on real-world design briefs, interact with professionals, and gain valuable experience that enhances their employability. The university's strong ties with the creative industries also provide students with access to networking events, workshops, and guest lectures from industry experts. This practical exposure ensures that graduates are not only skilled in design but also well-versed in industry practices and trends.

Global Perspective: Heriot-Watt University Dubai offers a global perspective in its BA (Hons) Communication Design program by drawing on the university's international network of campuses and faculty. Students benefit from the university's diverse student body, with peers and lecturers from around the world, providing a rich learning environment that encourages cross-cultural exchange. The curriculum is designed to address global communication trends, such as digital transformation and the rise of social media platforms, ensuring that students are prepared to design for a global audience. The university also offers international study opportunities, allowing students to gain exposure to different design practices and expand their global outlook.

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Location

Dubai

Pollster Education

Score

IELTS 6

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Tuition Fee

AED 76045

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 78 or higher.
  • PTE: Overall score of 57 or higher.

Heriot-Watt University Dubai offers a range of scholarships to international students, ensuring that talented individuals from across the globe have the opportunity to pursue a world-class education. These scholarships are designed to make education more accessible and to recognize the achievements and potential of students.

Merit-Based Scholarships: Heriot-Watt University Dubai offers merit-based scholarships to international students who demonstrate outstanding academic achievements. These scholarships are awarded based on academic excellence in previous qualifications and are available for both undergraduate and postgraduate programs. The scholarship amount can vary depending on the level of study and the applicant’s achievements.

Heriot-Watt University Dubai Scholarship: The university provides a dedicated scholarship program for international students, designed to make studying at Heriot-Watt Dubai more affordable. This scholarship is available for students pursuing both undergraduate and postgraduate courses and is awarded based on the student’s academic qualifications, achievements, and overall potential.

Country-Specific Scholarships: Heriot-Watt University Dubai offers country-specific scholarships to attract international students from certain regions. These scholarships are aimed at students from countries where Heriot-Watt has a significant presence or strategic partnership. The country-specific scholarships help encourage academic collaboration and provide additional financial support to students from these regions.

Sports Scholarships: For international students who excel in sports, Heriot-Watt University Dubai offers sports scholarships. These scholarships are awarded to students who demonstrate high levels of athletic ability and are involved in competitive sports. The university encourages a healthy and balanced lifestyle, supporting students who wish to pursue both academics and sports.

Diversity Scholarships: As part of its diversity and inclusion, Heriot-Watt University Dubai offers scholarships to international students from underrepresented backgrounds. These scholarships aim to promote cultural diversity within the campus community and support students who may face financial challenges in pursuing higher education.

The BA (Hons) Communication Design program at Heriot-Watt University Dubai opens up a wide range of career opportunities for graduates in the ever-evolving design industry. Equipped with a blend of creative, technical, and strategic skills, graduates are well-prepared for roles across various sectors, including advertising, media, and digital design.

Graphic Designer: Graduates can work as graphic designers, creating visual concepts and layouts for print and digital media. They can work for advertising agencies, design firms, or as freelancers.

Branding Specialist: With expertise in visual identity, graduates can work as branding specialists, helping companies build and maintain their brand image through design and communication strategies.

User Experience (UX) Designer: Graduates with a focus on digital and interactive media can pursue careers as UX designers, optimizing the usability and user experience of websites, apps, and digital interfaces.

Web Designer: With the growing demand for digital presence, web designers are highly sought after. Graduates can create and maintain websites, ensuring functionality, aesthetics, and user engagement.

Advertising Creative: Graduates can pursue roles in advertising, designing creative campaigns for brands. They may work with advertising agencies or in-house teams to create compelling visual messages.

Multimedia Artist: Those with a passion for digital arts can work as multimedia artists, designing and creating content for video games, films, animations, and interactive media.

Art Director: Graduates can pursue a career as art directors, overseeing the visual direction of projects in advertising, magazines, websites, and other media, ensuring a cohesive design across all materials.

Design Consultant: With a solid understanding of design principles, graduates can work as design consultants, offering expertise and solutions to businesses in need of design and branding strategies.

Social Media Designer: As social media continues to be a key part of marketing strategies, graduates can work as social media designers, creating engaging and visually appealing content for platforms like Instagram, Facebook, and Twitter.

Freelance Designer: Many graduates choose to start their own design businesses or freelance careers, offering custom design services to a variety of clients across different industries.


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