Master of Business Administration in International Business
Curtin University, Dubai offers a comprehensive Master of Business Administration (MBA)...
Bachelor of Business Administration - Tourism and Hospitality Essentials
Dubai International Academic City
INTAKE: September
Program Overview
The Bachelor of Business Administration (BBA) in Tourism and Hospitality Essentials at Curtin University Dubai is designed to provide students with the foundational skills and knowledge required to thrive in the rapidly growing tourism and hospitality industry. This program combines core business principles with specialized courses in tourism management, hospitality operations, and customer service. It is ideal for students who aspire to take on leadership roles in a sector that plays a vital role in global economies. The curriculum emphasizes practical learning, ensuring that students are well-equipped to meet the challenges of a dynamic and evolving industry. Graduates of the program are prepared to pursue careers in both local and international tourism and hospitality sectors, with a focus on delivering exceptional service and strategic management.
Curriculum: The BBA in Tourism and Hospitality Essentials at Curtin University Dubai offers a balanced curriculum that covers both business fundamentals and specialized tourism and hospitality knowledge. Key subjects in the program include business administration, marketing principles, and management strategies, along with specialized courses such as sustainable tourism, event management, hospitality operations, and customer experience. The program also integrates practical learning, with students engaging in case studies, industry projects, and internships, ensuring they gain hands-on experience. With a strong emphasis on industry-relevant skills, the curriculum prepares students for a successful career in the global tourism and hospitality industry.
Research Focus: Curtin University Dubai places a significant emphasis on research in the tourism and hospitality sector, encouraging students to explore innovative solutions to the challenges facing the industry. Research topics may include sustainable tourism development, the impact of technology on hospitality services, customer satisfaction in tourism, and the role of social media in promoting destinations. The research component of the program allows students to engage with contemporary issues and develop insights that can drive improvements in the tourism and hospitality industry. By engaging in research projects, students contribute to advancing the academic and practical understanding of industry trends, enhancing their problem-solving and critical thinking skills.
Industry Engagement: Curtin University Dubai offers extensive industry engagement opportunities to students enrolled in the BBA in Tourism and Hospitality Essentials. Through partnerships with leading tourism organizations, hotels, and event management companies, students gain valuable practical experience. Industry placements, internships, guest lectures, and field trips form a key part of the learning experience, allowing students to apply their knowledge in real-world settings. These engagements provide students with a deeper understanding of the industry, build their professional networks, and improve their employability. The university's strong ties with industry leaders ensure that students are exposed to the latest trends and best practices in tourism and hospitality management.
Global Perspective: The BBA in Tourism and Hospitality Essentials at Curtin University Dubai offers a global perspective, enabling students to understand the complexities and opportunities of the tourism and hospitality industries around the world. The program covers global tourism trends, cross-cultural communication, and international hospitality practices, preparing students to work in diverse and multicultural environments. The university's global reputation and international faculty contribute to creating a learning environment that reflects the global nature of the tourism industry. Students are encouraged to engage with international case studies and participate in study tours, gaining firsthand experience of global tourism and hospitality practices. By providing a broad understanding of the industry across different regions, the program ensures that graduates are well-prepared to succeed in an interconnected, global market.
Location
Dubai International Academic City
Score
IELTS 6
Tuition Fee
AED 56700
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
Curtin University Dubai is dedicated to making higher education accessible to talented international students by offering a range of scholarships. These scholarships are designed to help ease the financial burden of studying abroad and reward academic excellence.
Curtin Dubai Merit Scholarships: Curtin University Dubai offers merit-based scholarships to exceptional international students who demonstrate outstanding academic performance. These scholarships are awarded based on the student’s academic achievements and help reduce tuition fees. The merit scholarships are available to both undergraduate and postgraduate students, providing financial assistance for students pursuing programs in various fields including business, engineering, and health sciences.
Early Bird Discounts: Curtin University Dubai offers early bird discounts to international students who confirm their enrollment and pay their tuition fees early. These discounts are available to students who meet the specified deadlines and are a great way to reduce the overall cost of education. The early bird discount is typically available for undergraduate and postgraduate programs and can provide significant savings for students.
Industry-Specific Scholarships: Curtin University Dubai collaborates with industry partners to offer scholarships that are targeted at specific fields of study, such as engineering, business, and information technology. These scholarships are designed to encourage students to pursue careers in high-demand industries, offering financial support while also fostering stronger links between academia and industry.
External Scholarships and Financial Aid: In addition to university-specific scholarships, Curtin University Dubai also helps international students access a wide range of external scholarships and financial aid opportunities. The university provides guidance and support to students seeking funding from various government, corporate, and non-profit organizations that offer scholarships for higher education abroad.
Graduates of the Bachelor of Business Administration (BBA) in Tourism and Hospitality Essentials from Curtin University Dubai have access to a wide range of exciting and rewarding career opportunities in the global tourism and hospitality industries. Equipped with both business and industry-specific skills, students are prepared to pursue roles in hotels, resorts, travel agencies, event management companies, and other tourism-related sectors.
Hotel Manager: Graduates can take on managerial roles in the hospitality industry, overseeing the daily operations of hotels and resorts. As a hotel manager, they would be responsible for ensuring smooth operations, managing staff, optimizing guest experiences, and maximizing revenue.
Tourism Development Manager: This role focuses on the development and promotion of tourism projects, such as new destinations, attractions, or eco-tourism initiatives. Graduates can work with government organizations, tourism boards, or private sector companies to create and market tourism offerings.
Event Manager: Graduates can specialize in organizing and coordinating events such as conferences, weddings, and corporate meetings. They are responsible for everything from planning and budgeting to logistics, vendor management, and ensuring successful execution.
Travel Consultant: In this role, graduates work for travel agencies or as independent consultants, helping clients plan and book trips, from leisure vacations to business travel. They offer advice on destinations, accommodations, transportation, and travel packages.
Customer Service Manager: As customer service managers in the tourism and hospitality industry, graduates are responsible for ensuring high levels of customer satisfaction. They address guest complaints, oversee service standards, and work to improve the overall customer experience in hotels, restaurants, or tour companies.
Event Marketing Specialist: This role involves managing the promotion and marketing of events, from corporate conferences to public festivals. Graduates can work with marketing teams to create campaigns that attract attendees and increase event visibility.
Sustainability Officer: With growing interest in sustainable tourism, graduates can work as sustainability officers in the tourism and hospitality sectors. Their job would be to implement sustainable practices, reduce environmental impact, and promote eco-friendly tourism initiatives.
Destination Manager: Graduates can work as destination managers, responsible for managing the marketing and operations of specific tourist destinations. They work with local businesses, governments, and tourism organizations to promote and manage the destination.
Food and Beverage Manager: In the hospitality industry, food and beverage managers oversee the operations of dining facilities within hotels, resorts, and restaurants. Graduates in this role manage staff, inventory, customer service, and overall profitability of food and beverage outlets.
Sales and Marketing Manager in Hospitality: Graduates can pursue sales and marketing roles within the hospitality industry, focusing on promoting hotel services, resorts, restaurants, or travel destinations to potential clients. They work on digital marketing strategies, brand development, and customer acquisition.
Tour Guide or Operator: Graduates can become tour guides or work for tour operators, guiding tourists through various locations and providing information about local attractions, history, and culture.
Hospitality Entrepreneur: With the entrepreneurial skills gained during their studies, graduates can also choose to start their own tourism and hospitality business, such as a boutique hotel, travel agency, or event management company.
Airline or Cruise Line Manager: Graduates can work in the transportation segment of the tourism industry, overseeing operations for airlines or cruise lines. They manage customer service, flight scheduling, and logistics, ensuring smooth operations for travelers.
Travel Blogger or Social Media Influencer: With the rise of digital platforms, graduates can leverage their tourism knowledge and travel experience to build a career as travel influencers, bloggers, or content creators, partnering with brands and tourism boards to promote destinations and experiences.
Tourism Policy Advisor: Graduates may also work in the public sector or for international organizations, advising on tourism policies, strategies, and the development of regulations that impact the tourism industry at the national or international level.
