Master of Business Administration in International Business
Curtin University, Dubai offers a comprehensive Master of Business Administration (MBA)...
Bachelor of Business Administration – Social Media and Digital Marketing
Dubai International Academic City
INTAKE: September
Program Overview
Curtin University Dubai offers a dynamic Bachelor of Business Administration (BBA) in Social Media and Digital Marketing, specifically designed to equip students with the skills needed to excel in the rapidly evolving digital landscape. This program focuses on providing a comprehensive understanding of digital marketing strategies, social media management, and online business practices. The curriculum is crafted to blend theoretical knowledge with practical skills, preparing students to tackle challenges in digital marketing and social media communication. Graduates of the program are well-prepared to drive digital transformations and lead marketing campaigns for global brands, start-ups, and digital platforms.
Curriculum: The BBA in Social Media and Digital Marketing at Curtin University Dubai offers a well-rounded curriculum that covers key aspects of digital marketing and social media strategies. The core subjects include principles of marketing, brand management, consumer behavior, and digital marketing analytics. Students also delve into specialized courses such as social media strategy, search engine optimization (SEO), content marketing, and digital advertising. The curriculum combines lectures, hands-on workshops, and case studies to give students practical exposure to real-world digital marketing challenges. By the end of the program, students are equipped with the tools to manage and optimize digital marketing campaigns across various platforms, including social media, search engines, and email marketing.
Research Focus: Curtin University Dubai emphasizes research in the digital marketing field, allowing students to explore contemporary issues in social media and digital marketing strategies. Research topics include the impact of social media on consumer behavior, trends in influencer marketing, the role of artificial intelligence in digital marketing, and data analytics for campaign optimization. Students are encouraged to work on projects that explore emerging technologies and digital innovations. By engaging in research, students contribute to advancing knowledge in digital marketing while preparing themselves for leadership roles in the industry. The university fosters collaboration between students, faculty, and industry professionals to ensure that research aligns with the latest digital marketing trends and challenges.
Industry Engagement: Industry engagement is a cornerstone of the BBA in Social Media and Digital Marketing program at Curtin University Dubai. The university has strong connections with leading marketing agencies, digital platforms, and corporate organizations. Students gain valuable industry experience through internships, guest lectures, industry projects, and networking events. This exposure allows students to interact with professionals, work on live projects, and gain insights into the latest marketing tools and platforms. Industry engagement ensures that students graduate with practical experience, making them highly competitive candidates in the digital marketing job market.
Global Perspective: Curtin University Dubai provides a global perspective on digital marketing and social media strategies, giving students the opportunity to understand how digital trends and consumer behavior vary across different regions. The program incorporates case studies from international markets and global brands, allowing students to develop a comprehensive understanding of the global digital marketing landscape. Through this global outlook, students are prepared to handle the challenges of marketing in diverse cultural, economic, and technological environments. The international perspective also equips students with the skills needed to launch digital marketing campaigns that can reach global audiences and adapt to different market needs.
Location
Dubai International Academic City
Score
IELTS 6
Tuition Fee
AED 56700
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
Curtin University Dubai is dedicated to making higher education accessible to talented international students by offering a range of scholarships. These scholarships are designed to help ease the financial burden of studying abroad and reward academic excellence.
Curtin Dubai Merit Scholarships: Curtin University Dubai offers merit-based scholarships to exceptional international students who demonstrate outstanding academic performance. These scholarships are awarded based on the student’s academic achievements and help reduce tuition fees. The merit scholarships are available to both undergraduate and postgraduate students, providing financial assistance for students pursuing programs in various fields including business, engineering, and health sciences.
Early Bird Discounts: Curtin University Dubai offers early bird discounts to international students who confirm their enrollment and pay their tuition fees early. These discounts are available to students who meet the specified deadlines and are a great way to reduce the overall cost of education. The early bird discount is typically available for undergraduate and postgraduate programs and can provide significant savings for students.
Industry-Specific Scholarships: Curtin University Dubai collaborates with industry partners to offer scholarships that are targeted at specific fields of study, such as engineering, business, and information technology. These scholarships are designed to encourage students to pursue careers in high-demand industries, offering financial support while also fostering stronger links between academia and industry.
External Scholarships and Financial Aid: In addition to university-specific scholarships, Curtin University Dubai also helps international students access a wide range of external scholarships and financial aid opportunities. The university provides guidance and support to students seeking funding from various government, corporate, and non-profit organizations that offer scholarships for higher education abroad.
The Bachelor of Business Administration (BBA) in Social Media and Digital Marketing from Curtin University Dubai opens up a wide range of exciting and dynamic career opportunities in the digital marketing field. Graduates are equipped with the skills necessary to thrive in various sectors, including marketing agencies, corporate environments, start-ups, and digital platforms.
Digital Marketing Manager: Graduates can take on leadership roles in planning, executing, and managing digital marketing campaigns across platforms such as social media, websites, and email marketing. This role requires expertise in analytics, content marketing, SEO, and customer engagement.
Social Media Manager: In this role, graduates manage a company’s social media presence, creating and executing strategies to enhance engagement, brand visibility, and audience growth. They oversee content creation, scheduling, and community management across social platforms.
SEO Specialist: Graduates with a deep understanding of search engine optimization can work as SEO specialists, optimizing websites and content to improve search engine rankings, drive organic traffic, and increase visibility for businesses.
Content Marketing Manager: As a content marketing manager, graduates focus on creating and distributing valuable, relevant content to attract and retain customers. This role involves strategic content planning, creation, and measurement of content performance.
E-commerce Manager: Graduates can manage and optimize e-commerce platforms, overseeing product listings, digital marketing campaigns, and customer engagement strategies to drive online sales and improve user experience.
PPC (Pay-Per-Click) Specialist: This role focuses on managing paid advertising campaigns across search engines and social media platforms. Graduates will utilize tools like Google Ads and Facebook Ads to increase brand awareness and generate leads or sales.
Influencer Marketing Manager: Graduates can work in influencer marketing, managing partnerships with influencers and content creators to promote brands and increase customer reach through social media and online platforms.
Brand Manager: A brand manager oversees the development and execution of strategies that maintain and improve a company’s brand image and market position. Graduates are responsible for coordinating digital and social media campaigns to enhance brand recognition.
Market Research Analyst: Graduates can also work as market research analysts, utilizing data to assess digital marketing performance, consumer behavior, and trends to help companies make informed marketing decisions.
Digital Advertising Specialist: In this role, graduates develop and execute paid advertising campaigns on platforms like Google Ads, Facebook, and Instagram. They analyze campaign data to optimize performance and achieve business goals.
Community Manager: As community managers, graduates focus on building and nurturing relationships with a brand's online community, responding to inquiries, managing feedback, and ensuring customer satisfaction.
Freelance Digital Marketing Consultant: Graduates may choose to work as independent consultants, offering digital marketing services to various businesses. This provides flexibility while leveraging expertise in areas such as SEO, content strategy, and social media management.
