Master of Business Administration in International Business
Curtin University, Dubai offers a comprehensive Master of Business Administration (MBA)...
Bachelor of Commerce – International Business and Marketing (Double Major)
Dubai International Academic City
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Commerce – International Business and Marketing (Double Major) at Curtin University, Dubai, is an innovative undergraduate program designed to equip students with the essential knowledge and skills required to succeed in global business environments. This double major program combines the strategic aspects of international business with the dynamic nature of marketing, preparing graduates to handle complex business challenges across borders. By focusing on the development of both international business acumen and marketing expertise, the program offers students a well-rounded education that emphasizes both theory and practical application, ensuring that graduates are ready to excel in today’s interconnected global marketplace.
Curriculum: The curriculum for the Bachelor of Commerce – International Business and Marketing (Double Major) program provides a comprehensive blend of courses covering both international business and marketing. Key topics in international business include global trade, cross-cultural management, international finance, and global supply chain management, allowing students to understand the complexities of operating in international markets. Marketing courses cover areas such as consumer behavior, marketing strategy, digital marketing, and brand management, ensuring students gain a deep understanding of how to market products and services effectively in diverse global environments. The program also includes opportunities for elective courses, enabling students to specialize in areas of particular interest, further enhancing their business knowledge and career prospects.
Research Focus: Curtin University, Dubai, places a significant emphasis on research throughout the Bachelor of Commerce – International Business and Marketing (Double Major) program. The research focus encourages students to engage in academic inquiry and industry-based projects that address contemporary issues in international business and marketing. Students are provided with the tools and resources to explore topics such as global marketing strategies, international market entry, and the impact of digital technologies on global business practices. This research-driven approach allows students to develop critical thinking, analytical skills, and a deeper understanding of the global business landscape, while also preparing them to tackle real-world challenges.
Industry Engagement: Industry engagement is a key feature of the Bachelor of Commerce – International Business and Marketing (Double Major) program at Curtin University, Dubai. The university collaborates with leading organizations across various sectors, providing students with valuable opportunities for internships, industry placements, and real-world projects. These engagements allow students to apply their theoretical knowledge in practical settings, building professional skills and gaining insight into the international business and marketing sectors. Through guest lectures, networking events, and collaborative workshops, students interact with industry leaders, gaining exposure to the latest trends and innovations in global business and marketing.
Global Perspective: Curtin University, Dubai, integrates a global perspective into the Bachelor of Commerce – International Business and Marketing (Double Major) program to ensure students are well-prepared for careers in international environments. The curriculum incorporates case studies and examples from various international markets, allowing students to understand the complexities of conducting business across cultures and borders. The program also emphasizes the development of cross-cultural communication and negotiation skills, which are essential in today’s multicultural business world. Students are encouraged to participate in international internships and study abroad programs, gaining first-hand experience in global business practices and enhancing their ability to navigate the challenges of international markets.
Location
Dubai International Academic City
Score
IELTS 6
Tuition Fee
AED 56700
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
Curtin University Dubai is dedicated to making higher education accessible to talented international students by offering a range of scholarships. These scholarships are designed to help ease the financial burden of studying abroad and reward academic excellence.
Curtin Dubai Merit Scholarships: Curtin University Dubai offers merit-based scholarships to exceptional international students who demonstrate outstanding academic performance. These scholarships are awarded based on the student’s academic achievements and help reduce tuition fees. The merit scholarships are available to both undergraduate and postgraduate students, providing financial assistance for students pursuing programs in various fields including business, engineering, and health sciences.
Early Bird Discounts: Curtin University Dubai offers early bird discounts to international students who confirm their enrollment and pay their tuition fees early. These discounts are available to students who meet the specified deadlines and are a great way to reduce the overall cost of education. The early bird discount is typically available for undergraduate and postgraduate programs and can provide significant savings for students.
Industry-Specific Scholarships: Curtin University Dubai collaborates with industry partners to offer scholarships that are targeted at specific fields of study, such as engineering, business, and information technology. These scholarships are designed to encourage students to pursue careers in high-demand industries, offering financial support while also fostering stronger links between academia and industry.
External Scholarships and Financial Aid: In addition to university-specific scholarships, Curtin University Dubai also helps international students access a wide range of external scholarships and financial aid opportunities. The university provides guidance and support to students seeking funding from various government, corporate, and non-profit organizations that offer scholarships for higher education abroad.
Graduates of the Bachelor of Commerce – International Business and Marketing (Double Major) program at Curtin University, Dubai, are well-prepared for a diverse range of career opportunities in the global business and marketing sectors. With expertise in both international business strategies and marketing techniques, graduates can pursue various roles across industries.
International Business Manager: Graduates can become international business managers, where they oversee business operations, expand market reach, and drive strategies for organizations looking to enter or grow in global markets. They play a key role in managing cross-border trade and ensuring business success across different countries.
Global Marketing Manager: With the knowledge gained in marketing strategies and international business, graduates can take on roles as global marketing managers. They develop marketing strategies tailored to international markets, manage global brand campaigns, and ensure consistent messaging across regions.
Export Manager: Graduates can work as export managers, coordinating the movement of goods and services across international borders. They handle logistics, manage supply chains, and navigate the regulatory frameworks of different countries to ensure smooth international transactions.
Market Research Analyst: Graduates with an interest in data analysis and consumer behavior can work as market research analysts. They gather and analyze data on market trends, consumer preferences, and competition to help businesses develop effective marketing strategies for international markets.
International Sales Manager: In this role, graduates manage sales teams and develop strategies to increase sales in global markets. They identify potential international clients, establish sales targets, and negotiate deals while taking into account cultural and market differences across regions.
Brand Manager (International): Graduates can pursue careers as international brand managers, where they oversee the development and maintenance of a brand’s presence in multiple countries. They ensure the brand resonates with diverse cultural values while maintaining a consistent global image.
Supply Chain Manager (Global Operations): With expertise in international business, graduates can work as supply chain managers overseeing global logistics, procurement, and distribution networks. They manage relationships with international suppliers and ensure efficient and cost-effective operations across borders.
Digital Marketing Strategist (Global): The growing field of digital marketing offers graduates the opportunity to work as digital marketing strategists, focusing on online campaigns and e-commerce strategies targeted at international audiences. They use digital tools, SEO, and social media platforms to reach customers around the world.
International Trade Specialist: Graduates can pursue careers as international trade specialists, focusing on global trade regulations, tariffs, and market-entry strategies. They advise businesses on the best approaches to enter foreign markets and navigate international laws and trade agreements.
Business Development Manager (Global Markets): Graduates can work as business development managers, identifying new market opportunities and forming strategic partnerships in international markets. They play a key role in growing the business by expanding its footprint globally and driving new revenue streams.
