Bachelor of Communication in Strategic Communication

Program Overview

The Bachelor of Communication in Strategic Communication at Murdoch University Dubai is designed to equip students with the essential skills and knowledge to succeed in the dynamic field of communication. This program focuses on the strategic use of communication to influence, inform, and engage audiences effectively, whether in public relations, corporate communication, or marketing communication. With a strong emphasis on both theoretical frameworks and practical applications, students will gain a deep understanding of how communication strategies can drive business and organizational success. The program prepares graduates to become skilled communicators, capable of creating impactful campaigns and managing communication efforts for various stakeholders, both internally and externally. Students are taught to navigate complex media landscapes and develop strategic communication skills that are essential for leadership roles in the communications industry.

Curriculum: The curriculum of the Bachelor of Communication in Strategic Communication combines core communication principles with advanced strategies for planning and executing communication efforts across a range of platforms. Students will study topics such as media relations, crisis communication, digital communication, corporate branding, and communication strategy development. The program emphasizes practical learning, with students working on case studies, live projects, and industry-driven assignments. Key modules include public relations theory and practice, strategic media management, content creation, ethical communication, and organizational communication. Additionally, students will have the opportunity to develop their skills in digital communication tools, social media management, and strategic messaging. The program is designed to develop both creative and analytical abilities, enabling students to design and execute communication strategies that address the complex needs of organizations in a globalized world.

Research Focus: Research in the Bachelor of Communication in Strategic Communication program focuses on understanding the role of communication in shaping public perception, influencing decision-making, and managing organizational change. Students engage with research topics related to digital media trends, social media's impact on communication strategies, branding and reputation management, and the ethical challenges of communication in the corporate world. The program encourages students to critically analyze the effectiveness of communication campaigns, assess audience engagement, and explore the evolving nature of media platforms. Through research projects, students explore the intersection of communication, technology, and society, preparing them to innovate and lead in the rapidly changing field of strategic communication.

Industry Engagement: Murdoch University Dubai ensures that students in the Bachelor of Communication in Strategic Communication program gain hands-on industry experience to complement their academic studies. The university has strong partnerships with leading media, public relations, and marketing organizations, offering students opportunities to work on live industry projects, internships, and collaborative assignments. This engagement allows students to gain practical skills in real-world communication settings and develop a network of industry professionals. Additionally, guest lectures, workshops, and networking events are regularly organized, where students can interact with industry experts, learn about current trends, and discuss the future of strategic communication in various sectors. The program’s focus on industry engagement ensures that students are well-prepared for the competitive job market upon graduation.

Global Perspective: The Bachelor of Communication in Strategic Communication program at Murdoch University Dubai offers a global perspective on communication, preparing students to work in a multicultural and interconnected world. The curriculum addresses the challenges of cross-cultural communication, global media landscapes, and international public relations. Students will learn how to tailor communication strategies to diverse audiences, taking into account cultural, social, and political differences. The program’s international outlook is further enhanced by its diverse student body, which provides an opportunity to work with peers from various cultural backgrounds. This global perspective ensures that graduates are well-equipped to navigate the complexities of international communication, whether they pursue careers in multinational corporations, global public relations agencies, or international organizations. The program’s focus on global communication trends and practices ensures that students develop the adaptability and strategic thinking needed to succeed in an increasingly globalized media and communication environment.