Master of Business Administration (MBA)
Murdoch University Dubai offers a comprehensive Master of Business Administrati...
Bachelor of Business in Marketing
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Business in Marketing at Murdoch University Dubai is designed to provide students with a comprehensive understanding of marketing principles and strategies in both local and global contexts. This program equips students with the necessary skills to manage and execute effective marketing campaigns, analyze consumer behavior, and understand market dynamics. With a combination of theoretical knowledge and practical experience, students are prepared for careers in various marketing roles such as brand management, digital marketing, advertising, and market research. The program’s focus on real-world application, critical thinking, and global trends ensures that graduates are ready to excel in the competitive marketing industry.
Curriculum: The Bachelor of Business in Marketing curriculum at Murdoch University Dubai is structured to provide a well-rounded education in key areas of marketing and business management. Core subjects include marketing strategy, consumer behavior, digital marketing, international marketing, advertising, and brand management. Students are also introduced to business fundamentals, such as economics, accounting, and organizational behavior, which provide a solid foundation for understanding how marketing fits within the broader business environment. The program emphasizes the use of marketing tools and technologies, including analytics, data-driven decision making, and social media marketing, to help students stay current with the fast-evolving marketing landscape. Practical learning opportunities, such as case studies, industry projects, and internships, further enhance the learning experience and prepare students for real-world challenges.
Research Focus: Murdoch University Dubai’s Bachelor of Business in Marketing program integrates research as an essential element of the learning experience. Students are encouraged to explore various research areas in marketing, including consumer psychology, digital marketing trends, branding, and market segmentation. The program emphasizes the importance of evidence-based decision-making in marketing strategy, enabling students to conduct research that can inform business practices and contribute to marketing innovations. Research projects often focus on emerging marketing trends, such as the impact of social media, artificial intelligence in marketing, and sustainability in marketing communications. Students can engage in independent research or collaborate with industry partners, providing them with a deeper understanding of marketing’s role in modern businesses.
Industry Engagement: Industry engagement is a key component of the Bachelor of Business in Marketing program at Murdoch University Dubai. The program includes various opportunities for students to interact with professionals from the marketing and business sectors. These engagements come in the form of guest lectures, industry-sponsored projects, internships, and networking events. Students work on real-world marketing problems and case studies, gaining practical insights from industry experts. This hands-on experience is invaluable in bridging the gap between theory and practice. Murdoch University Dubai’s strong ties with businesses in the Middle East and beyond also facilitate internships and collaborative opportunities that help students build their professional networks, improving their employability upon graduation.
Global Perspective: The Bachelor of Business in Marketing program at Murdoch University Dubai offers a global perspective on marketing by addressing international market trends and the impact of globalization on marketing strategies. The curriculum incorporates case studies and examples from global markets, preparing students to work in diverse and international environments. The program emphasizes cultural awareness, global branding, and international marketing strategies, which are critical for businesses operating in a globalized economy. Additionally, students are encouraged to explore the role of technology and innovation in shaping global marketing practices, particularly in digital marketing and e-commerce. The program’s diverse student body and international faculty further enhance students’ understanding of marketing from a global perspective, ensuring they are prepared to navigate the complexities of international markets.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 58200
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 73 or higher.
- PTE: Overall score of 50 or higher.
Murdoch University Dubai offers a range of scholarships designed to support international students in their educational journey. These scholarships aim to make high-quality education more accessible and affordable for students from around the world. By providing financial assistance, Murdoch University Dubai helps alleviate the financial burden of studying abroad, allowing students to focus on their academic and personal development.
Merit-Based Scholarships: Murdoch University Dubai offers merit-based scholarships to exceptional international students who demonstrate outstanding academic performance. These scholarships are awarded based on the student's high school or previous academic qualifications, and they aim to reward hard work and dedication. Merit-based scholarships can cover a percentage of tuition fees, helping to make the cost of education more manageable.
Financial Aid Scholarships: For students facing financial challenges, Murdoch University Dubai offers financial aid scholarships. These scholarships are designed to support students who have shown a need for financial assistance and are awarded on the basis of their financial circumstances. Financial aid scholarships may cover partial or full tuition fees, depending on the student's situation.
Regional Scholarships: Murdoch University Dubai provides regional scholarships for international students from specific countries or regions. These scholarships are designed to encourage students from different parts of the world to study in Dubai and benefit from the university's global education programs. Regional scholarships may offer discounts on tuition fees or other financial support for students from particular regions, such as Asia, Africa, or Europe.
Country-Specific Scholarships: Murdoch University Dubai also offers country-specific scholarships for students from select countries. These scholarships recognize the value of promoting educational exchange between different countries and are awarded to students based on their academic achievements and contributions to their respective communities.
Graduates of the Bachelor of Business in Marketing from Murdoch University Dubai are equipped with the skills and knowledge to pursue a wide range of exciting and rewarding careers in the marketing industry. The program prepares students for various roles in marketing, advertising, digital marketing, brand management, and market research.
Marketing Manager: Oversee the planning, execution, and optimization of marketing campaigns, ensuring they align with company goals and drive business growth.
Brand Manager: Develop and manage brand strategies, ensuring consistency and building a strong brand presence across all marketing channels.
Digital Marketing Specialist: Focus on online marketing strategies, including SEO, content marketing, social media marketing, and email marketing, to drive digital engagement and growth.
Market Research Analyst: Conduct research and analyze consumer trends, competitor activities, and market conditions to help businesses make informed marketing decisions.
Advertising Manager: Plan and manage advertising campaigns, coordinating with creative teams, media agencies, and clients to ensure the successful execution of ad strategies.
Social Media Manager: Manage and execute social media strategies, creating engaging content, monitoring analytics, and building online communities to enhance brand awareness.
Public Relations Specialist: Build and maintain positive relationships with the media and stakeholders, managing public image and brand reputation through press releases, media campaigns, and events.
E-commerce Manager: Oversee online sales platforms, ensuring effective product listings, marketing strategies, and customer engagement to drive e-commerce success.
Content Marketing Strategist: Develop and implement content marketing strategies that attract and engage audiences across digital platforms, including blogs, videos, and social media content.
Product Marketing Manager: Work closely with product development teams to market new products, creating strategies to launch and promote products effectively to target audiences.
