Master of Business Administration (MBA)
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Bachelor of Communication in Web communication
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Communication in Web Communication at Murdoch University Dubai is designed to provide students with a strong foundation in both communication theory and the technical aspects of web development. This program is ideal for those who are passionate about creating effective online content, building websites, and managing digital communication strategies. Students gain comprehensive knowledge of how to communicate through digital platforms, engage online audiences, and create compelling web-based content. With a focus on web communication, the program prepares graduates for careers in digital marketing, web design, content management, and social media strategy, among others. The course offers a blend of practical and theoretical learning, ensuring students are prepared for the rapidly evolving digital landscape.
Curriculum: The Bachelor of Communication in Web Communication program offers a diverse and dynamic curriculum that combines communication studies with hands-on web development and digital media skills. The curriculum covers key areas such as web design, content creation, digital marketing, and multimedia production, alongside core communication theories. Students will learn to design and develop websites, create engaging digital content, and use data analytics to optimize online communication. The program also incorporates modules on web accessibility, user experience (UX) design, and online branding, providing a well-rounded education in web communication. Practical learning is emphasized through real-world projects, enabling students to apply their skills to create web content, websites, and digital campaigns.
Research Focus: The Bachelor of Communication in Web Communication program at Murdoch University Dubai places a strong emphasis on research in digital communication, user interaction, and emerging web technologies. Students are encouraged to engage in research that explores topics such as the effectiveness of web-based communication strategies, the impact of social media on communication practices, and the integration of new technologies in web development. Research initiatives focus on understanding the evolving nature of web communication, including user experience design, website analytics, and the role of digital media in shaping public opinion and engagement. Students can contribute to this research through coursework, independent study, and collaborative projects, further enhancing their understanding of the digital communication landscape.
Industry Engagement: Industry engagement is a critical component of the Bachelor of Communication in Web Communication program at Murdoch University Dubai. The program offers students numerous opportunities to interact with industry professionals through internships, industry projects, and guest lectures. Partnerships with companies in the digital communication and web development industries provide students with real-world insights into the challenges and innovations driving the field. Through these opportunities, students gain valuable hands-on experience in web design, content management, and digital marketing, which significantly enhances their employability upon graduation. Additionally, students can network with professionals in the industry, gaining access to potential career opportunities and mentorship.
Global Perspective: Murdoch University Dubai’s Bachelor of Communication in Web Communication program offers a global perspective by integrating international trends and best practices in web communication and digital marketing. Students are exposed to diverse web communication strategies used across different cultures and regions, preparing them to work in global organizations. The curriculum incorporates case studies and examples from international companies, allowing students to understand the global implications of digital content and communication. The program also emphasizes the importance of multilingual communication and web accessibility, ensuring that students are prepared to engage with global audiences. With its international faculty, diverse student body, and global industry connections, Murdoch University Dubai provides students with a broad outlook on digital communication in the interconnected world.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 58200
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 73 or higher.
- PTE: Overall score of 50 or higher.
Murdoch University Dubai offers a range of scholarships designed to support international students in their educational journey. These scholarships aim to make high-quality education more accessible and affordable for students from around the world. By providing financial assistance, Murdoch University Dubai helps alleviate the financial burden of studying abroad, allowing students to focus on their academic and personal development.
Merit-Based Scholarships: Murdoch University Dubai offers merit-based scholarships to exceptional international students who demonstrate outstanding academic performance. These scholarships are awarded based on the student's high school or previous academic qualifications, and they aim to reward hard work and dedication. Merit-based scholarships can cover a percentage of tuition fees, helping to make the cost of education more manageable.
Financial Aid Scholarships: For students facing financial challenges, Murdoch University Dubai offers financial aid scholarships. These scholarships are designed to support students who have shown a need for financial assistance and are awarded on the basis of their financial circumstances. Financial aid scholarships may cover partial or full tuition fees, depending on the student's situation.
Regional Scholarships: Murdoch University Dubai provides regional scholarships for international students from specific countries or regions. These scholarships are designed to encourage students from different parts of the world to study in Dubai and benefit from the university's global education programs. Regional scholarships may offer discounts on tuition fees or other financial support for students from particular regions, such as Asia, Africa, or Europe.
Country-Specific Scholarships: Murdoch University Dubai also offers country-specific scholarships for students from select countries. These scholarships recognize the value of promoting educational exchange between different countries and are awarded to students based on their academic achievements and contributions to their respective communities.
Graduates of the Bachelor of Communication in Web Communication from Murdoch University Dubai are well-equipped to pursue a wide range of careers in the digital communication, web development, and online content creation fields. The program’s comprehensive curriculum and practical training ensure that students are ready to enter the dynamic and evolving world of digital media.
Web Content Manager: Oversee the creation, development, and management of content on websites and digital platforms, ensuring it aligns with the organization’s brand and goals.
Web Designer: Design and develop visually engaging websites that are user-friendly, aesthetically pleasing, and optimized for performance across devices and browsers.
Digital Marketing Specialist: Plan and execute digital marketing campaigns, leveraging tools like SEO, social media, and email marketing to drive traffic and engagement on websites.
Social Media Manager: Manage and develop social media strategies for brands, creating content, monitoring engagement, and optimizing campaigns to build online presence and audience engagement.
SEO Specialist: Optimize website content for search engines to improve visibility and ranking, using various techniques such as keyword research, link building, and content optimization.
User Experience (UX) Designer: Focus on improving the overall experience of users interacting with websites, apps, and digital interfaces by designing intuitive layouts and conducting usability testing.
Digital Content Creator: Produce engaging written, video, and multimedia content for websites, blogs, social media platforms, and other digital channels.
E-commerce Specialist: Manage online retail platforms, including content management, product listings, customer engagement, and digital advertising strategies to drive sales.
Web Analyst: Monitor and analyze website traffic, user behavior, and engagement metrics to provide insights and recommendations for improving website performance.
Online Public Relations Specialist: Manage an organization’s online reputation and relationships with stakeholders, including media outlets, customers, and influencers, through digital channels.
