Master of Education in Educational Leadership
The Master of Education in Educational Leadership program at the American University of...
Bachelor of Science in Business Administration in Marketing
Dubai
INTAKE: Jan, Jun, Aug & Sep
Program Overview
The Bachelor of Science in Business Administration in Marketing at the American University of Ras Al Khaimah offers students a comprehensive education in marketing, blending theoretical knowledge with practical application. This program is designed to provide students with the essential skills needed to develop effective marketing strategies in a dynamic global marketplace. Students will gain a deep understanding of consumer behavior, digital marketing, branding, market research, advertising, and strategic decision-making. Graduates are well-prepared for careers in diverse sectors, including retail, advertising, digital marketing, and corporate marketing teams, equipping them to excel in both local and international markets.
Curriculum: The curriculum for the Bachelor of Science in Business Administration in Marketing at the American University of Ras Al Khaimah is designed to offer a balance of foundational business knowledge and specialized marketing expertise. Core subjects include business fundamentals such as accounting, management, and economics, along with specialized courses in marketing communications, consumer behavior, brand management, market research, and digital marketing. Additionally, students can expect to study topics related to sales management, international marketing, and marketing strategy. The program also encourages hands-on experience through internships and practical training, which helps students connect their academic learning with real-world marketing challenges.
Research Focus: The research focus of the Bachelor of Science in Business Administration in Marketing at the American University of Ras Al Khaimah emphasizes contemporary trends and practices within the marketing industry. Research topics often center around emerging digital marketing tools, consumer psychology, social media marketing strategies, and the impact of new technologies such as AI and big data on marketing strategies. Students have the opportunity to conduct their own research in areas like brand loyalty, market segmentation, customer relationship management (CRM), and the role of sustainability in marketing. The university encourages students to engage in research projects that contribute to advancing marketing theory and practice, preparing them for leadership roles in the field.
Industry Engagement: The American University of Ras Al Khaimah has established strong connections with local and international businesses, providing students in the Bachelor of Science in Business Administration in Marketing program with valuable industry engagement opportunities. Through internships, networking events, and guest lectures by industry professionals, students gain insights into the latest trends and practices in marketing. The university collaborates with leading marketing firms, advertising agencies, and global brands to ensure students have access to real-world learning experiences. This industry engagement not only enhances students' academic growth but also increases their employability by giving them the chance to build professional connections in the marketing sector.
Global Perspective: The Bachelor of Science in Business Administration in Marketing at the American University of Ras Al Khaimah provides students with a global perspective on marketing practices. Students are exposed to the global challenges and opportunities that multinational companies face, including the effects of globalization, cultural differences in consumer behavior, and international market dynamics. The curriculum integrates global case studies, allowing students to examine marketing strategies employed by companies around the world. This global outlook ensures that graduates are equipped to succeed in the increasingly interconnected and competitive global marketplace. The diverse student body at the university further enriches the international experience, as students from various countries collaborate and share diverse perspectives on marketing issues.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 55800
Undergraduate Entry Requirements
Application Fee: AED 400
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- PTE: Overall score of 41 or higher.
The American University of Ras Al Khaimah (AURAK) offers a range of scholarship opportunities for international students to support their academic pursuits and make higher education more accessible. These scholarships are designed to recognize academic excellence, support students facing financial challenges, and encourage a diverse, inclusive student body.
Merit-Based Scholarships: AURAK offers merit-based scholarships to international students who demonstrate outstanding academic performance. These scholarships are awarded based on high school or previous academic qualifications and are aimed at students who excel in their studies. Merit scholarships can significantly reduce tuition fees, allowing talented students from all over the world to pursue their education at AURAK.
Financial Aid and Need-Based Scholarships: In addition to merit-based scholarships, AURAK offers need-based financial aid for international students who demonstrate financial hardship. These scholarships are intended to support students who may not otherwise have the financial means to attend university. The application process for need-based scholarships typically involves providing financial documents to verify the student’s financial status, ensuring that aid is given to those who truly require it.
Specialized Scholarships: AURAK also offers specialized scholarships for students in specific fields of study, such as engineering, business, and computer science. These scholarships aim to attract top talent to particular programs and are often designed to promote excellence in key areas of study that align with industry demand. International students pursuing programs in these fields may be eligible for additional funding opportunities that support their academic goals.
Sports Scholarships: For students who demonstrate exceptional athletic talent, AURAK offers sports scholarships that recognize achievements in various sports disciplines. These scholarships help student-athletes balance their academic responsibilities while pursuing their passion for sports. The sports scholarships are available to international students who excel in their chosen sport and wish to continue competing at the university level while studying.
Graduates of the Bachelor of Science in Business Administration in Marketing from the American University of Ras Al Khaimah have a wide range of career opportunities in various sectors, including retail, corporate marketing, digital marketing, and more. The program equips students with the essential skills needed to thrive in marketing roles across industries.
Marketing Manager: Overseeing the development and execution of marketing strategies, managing campaigns, and ensuring that marketing efforts align with the company’s goals and objectives.
Brand Manager: Responsible for managing the development and positioning of a company’s brand, ensuring that brand messaging is consistent across all channels and driving brand awareness and loyalty.
Digital Marketing Specialist: Focusing on online marketing channels, including social media, email marketing, and search engine optimization (SEO), to enhance a company’s online presence and customer engagement.
Market Research Analyst: Collecting and analyzing data on consumer behavior, market trends, and competitors to inform marketing strategies and business decisions.
Advertising Manager: Leading the creation and execution of advertising campaigns across various media platforms, working closely with creative teams and clients to deliver compelling advertisements.
Public Relations Specialist: Managing the public image of a company or brand by creating and maintaining positive relationships with media outlets, influencers, and the public.
Sales and Promotions Manager: Developing and managing sales strategies, promotional events, and campaigns to boost product sales and brand recognition.
Social Media Manager: Creating and implementing strategies for managing a company’s social media presence, engaging with customers, and enhancing brand visibility on platforms like Facebook, Instagram, LinkedIn, and Twitter.
E-commerce Manager: Managing and optimizing online sales platforms, ensuring smooth customer experiences, and increasing conversions through effective digital marketing and website management.
Customer Relationship Manager (CRM): Focused on developing strategies to enhance customer loyalty and engagement, working with marketing teams to create personalized communication and retention programs.
Content Marketing Specialist: Creating and managing content strategies that align with marketing goals, including writing blogs, articles, and videos to engage target audiences and drive brand awareness.
