Bachelors of Arts in Mass Communication (English)

Undergraduate Entry Requirements

Application Fee: AED 315

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 50% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 61 or higher.

Abu Dhabi University (ADU) offers various scholarship opportunities for international students to support their academic journey and alleviate financial burdens. These scholarships are designed to attract high-achieving students from around the world, helping them pursue their educational goals in a world-class institution. 

Merit-Based Scholarships: ADU provides merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's academic achievements, and the eligibility criteria vary depending on the program of study. International students with a strong academic record may qualify for financial support to reduce tuition fees.

Undergraduate Scholarships: For international students applying for undergraduate programs, ADU offers a range of scholarships designed to recognize excellence in various fields of study. These scholarships help make education more accessible to talented students by offering partial tuition fee reductions. Students are encouraged to apply early to be considered for these prestigious awards.

Special Talent Scholarships: International students with exceptional talent in areas such as sports, arts, or leadership may be eligible for special talent scholarships. ADU recognizes that diverse talents contribute to a vibrant campus life, and these scholarships are designed to support students who bring unique skills and experiences to the university community.

Government and External Scholarships: ADU also collaborates with various governments and external organizations that offer scholarships for international students. These scholarships are typically based on agreements or partnerships between ADU and foreign governments, helping to provide financial support to students from specific countries.

Graduates of the Bachelors of Arts in Mass Communication (English) program at Abu Dhabi University, Dubai are well-equipped to pursue a wide range of career opportunities in the dynamic and ever-evolving media and communication fields. The program prepares students with the essential skills in journalism, media production, public relations, advertising, and digital media, making them competitive candidates for various professional roles. 

Journalist: Graduates can pursue careers as journalists, working for newspapers, magazines, online publications, or broadcast media outlets. As journalists, they research, write, and report news stories, conduct interviews, and ensure the accuracy and integrity of the information they present to the public. Journalists can specialize in areas like investigative reporting, sports journalism, or political reporting.

Public Relations Specialist: Public relations specialists manage communication between an organization and its public. Graduates can work in corporate, nonprofit, or government sectors, crafting press releases, organizing events, managing media relations, and building a positive image for their clients. PR specialists are instrumental in managing crises, handling media inquiries, and maintaining a strong public presence.

Social Media Manager: As social media managers, graduates can work with companies and brands to build and maintain their online presence. They develop social media strategies, create engaging content, monitor social media metrics, and engage with followers to drive brand awareness and customer loyalty. Social media managers are highly sought after in marketing and digital communication roles.

Advertising Executive: Graduates of the program can pursue careers in advertising, where they work to create compelling advertising campaigns across various media platforms. Advertising executives collaborate with clients, creative teams, and media outlets to develop advertising strategies, target the right audiences, and ensure that campaigns are effective in achieving marketing goals.

Broadcast Producer/Director: Graduates can work as broadcast producers or directors in television, radio, or online streaming platforms. They oversee the production of media content, from planning and scripting to filming and editing. These professionals are responsible for ensuring that programs are delivered on time, within budget, and with high-quality content.

Media Planner/Buyer: Media planners and buyers work in advertising agencies or media companies, developing media strategies and purchasing advertising space on behalf of clients. They research target audiences, negotiate prices with media outlets, and ensure that advertisements reach the right viewers at the right time. This role is critical in maximizing the effectiveness of advertising budgets.

Content Writer/Editor: Graduates can also work as content writers or editors for websites, blogs, magazines, or marketing materials. They write, edit, and proofread articles, social media posts, and other content, ensuring clarity, accuracy, and engagement. Writers can specialize in various areas, including technical writing, creative writing, and SEO-based content creation.

Digital Media Specialist: As digital media specialists, graduates manage online content, digital marketing campaigns, and multimedia projects. They use various digital platforms such as websites, social media, and mobile applications to connect with audiences, promote brands, and measure campaign success through analytics.

Corporate Communications Manager: A corporate communications manager ensures effective communication within a company and between the company and external stakeholders. They manage internal communications, company newsletters, and media outreach to maintain a strong corporate identity and reputation. This role is vital in large organizations that need to convey consistent messages to employees, customers, and investors.

Event Coordinator: Graduates can work as event coordinators, organizing and managing events such as conferences, product launches, and promotional activities for media companies, corporations, or government agencies. Event coordinators ensure that every aspect of an event runs smoothly, from logistics to guest relations and media coverage.

Film and Video Editor: With training in media production, graduates can work as film and video editors, editing content for films, documentaries, TV shows, and online media. Editors work with directors and producers to assemble raw footage into a coherent, engaging final product that meets the creative vision.

Media Consultant: Media consultants offer strategic advice to clients about how to use media channels effectively to achieve their goals. This may include advising on media buying, content strategy, and public relations tactics to enhance brand visibility and reputation.

Public Affairs Specialist: Graduates can work as public affairs specialists within government or nonprofit organizations. They manage communications, write press releases, and handle media relations to ensure the public receives accurate information about policies, initiatives, and programs.

Brand Strategist: A brand strategist works with companies to develop, enhance, and maintain their brand identity. Graduates of the Bachelors of Arts in Mass Communication (English) program can create brand campaigns, define brand messaging, and ensure that brands align with their target market’s preferences and behaviors.

Academic/Media Researcher: Graduates with an interest in academia can work as media researchers, studying media trends, audience behavior, and content effectiveness. This role typically involves working with research organizations, think tanks, or universities to generate data that shapes media strategies.