Master of Business Administration - General Management
The Master of Business Administration (MBA) - General Management at Ab...
Bachelor of Arts in Mass Communication - Strategic Communication
Abu Dhabi, Al Ain Campus
INTAKE: Feb, May, Jun & Sept
Program Overview
The Bachelor of Arts in Mass Communication with a specialization in Strategic Communication at Abu Dhabi University (ADU) is designed to provide students with the knowledge and skills required to excel in public relations, corporate communications, advertising, and media relations. This program equips students to navigate the evolving landscape of communication in both traditional and digital media environments. With a focus on strategic planning, crisis communication, and content development, the program prepares graduates to take on key communication roles in various organizations, from private corporations to governmental institutions. The curriculum integrates both theoretical knowledge and practical applications, ensuring that students are well-prepared for professional success in the global communication field.
Curriculum: The curriculum for the Bachelor of Arts in Mass Communication - Strategic Communication at ADU provides a comprehensive foundation in mass communication theories, media ethics, and communication strategies. Students will study core topics such as media relations, communication strategies, crisis management, digital media, and public opinion. The program also covers essential business skills, including strategic planning, organizational communication, and campaign management. Students will have the opportunity to apply their learning in practical courses and real-world projects, where they develop communication plans, manage media campaigns, and utilize social media tools to engage with audiences effectively. In addition, the program incorporates advanced writing and presentation skills, ensuring students can create compelling content for various media platforms.
Research Focus: The research focus of the Bachelor of Arts in Mass Communication - Strategic Communication program at ADU centers on understanding the impact of communication strategies on organizational effectiveness and public perception. Students engage in research related to the influence of media on public opinion, corporate reputation management, and the role of social media in modern communication. The program encourages critical thinking and inquiry into emerging trends such as digital communication, influencer marketing, and the integration of artificial intelligence in communication strategies. Research projects also delve into the effectiveness of communication campaigns in both local and global contexts, providing students with a strong foundation in both qualitative and quantitative research methods.
Industry Engagement: Abu Dhabi University places significant emphasis on industry engagement to ensure that students gain hands-on experience and practical knowledge. The Bachelor of Arts in Mass Communication - Strategic Communication program offers various opportunities for students to connect with professionals in the field through internships, industry partnerships, and networking events. Students are encouraged to collaborate with leading public relations agencies, advertising firms, corporate communications departments, and media organizations. These industry engagements help students apply classroom knowledge to real-world scenarios, gain insights into the latest communication trends, and build a professional network. ADU’s strong industry connections also lead to guest lectures, workshops, and collaborative projects that expose students to the practices of experienced communication professionals.
Global Perspective: The Bachelor of Arts in Mass Communication - Strategic Communication program at ADU incorporates a global perspective, preparing students to communicate effectively in a multicultural and interconnected world. The curriculum is designed to expose students to international communication practices, enabling them to understand the challenges and opportunities of working in global markets. Case studies from different regions and countries are used to demonstrate the diverse ways in which communication strategies can be applied across cultures. The program also emphasizes the importance of ethical communication practices in a globalized world, encouraging students to develop cross-cultural communication skills. With opportunities to work on international campaigns, students gain a broader understanding of the global media landscape, positioning them to work in international organizations or in roles that require global communication strategies.
Location
Abu Dhabi, Al Ain Campus
Score
IELTS 6
Tuition Fee
AED 46515
Undergraduate Entry Requirements
Application Fee: AED 315
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 50% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
Abu Dhabi University (ADU) offers various scholarship opportunities for international students to support their academic journey and alleviate financial burdens. These scholarships are designed to attract high-achieving students from around the world, helping them pursue their educational goals in a world-class institution.
Merit-Based Scholarships: ADU provides merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's academic achievements, and the eligibility criteria vary depending on the program of study. International students with a strong academic record may qualify for financial support to reduce tuition fees.
Undergraduate Scholarships: For international students applying for undergraduate programs, ADU offers a range of scholarships designed to recognize excellence in various fields of study. These scholarships help make education more accessible to talented students by offering partial tuition fee reductions. Students are encouraged to apply early to be considered for these prestigious awards.
Special Talent Scholarships: International students with exceptional talent in areas such as sports, arts, or leadership may be eligible for special talent scholarships. ADU recognizes that diverse talents contribute to a vibrant campus life, and these scholarships are designed to support students who bring unique skills and experiences to the university community.
Government and External Scholarships: ADU also collaborates with various governments and external organizations that offer scholarships for international students. These scholarships are typically based on agreements or partnerships between ADU and foreign governments, helping to provide financial support to students from specific countries.
Graduates of the Bachelor of Arts in Mass Communication - Strategic Communication program at Abu Dhabi University (ADU) are prepared for a wide range of rewarding careers in the dynamic and fast-paced communication and media industries. With a focus on strategic communication, public relations, and media management, this degree opens up opportunities for professionals to work in diverse sectors including corporate communications, media agencies, non-profits, and governmental organizations.
Public Relations Specialist: PR specialists manage the public image and communication strategies for organizations, ensuring positive media coverage and handling public relations crises. They work with clients to craft press releases, manage media relations, and maintain relationships with key stakeholders.
Corporate Communications Manager: Corporate communications managers are responsible for internal and external communication strategies within an organization. They handle everything from employee communications to brand messaging, ensuring consistent and clear communication across all channels.
Advertising Manager: Advertising managers develop and implement advertising campaigns for products, services, or brands. They work with creative teams to design advertisements for print, digital, radio, and television, and manage budgets and timelines to ensure campaign success.
Media Planner/Buyer: Media planners and buyers work in advertising and marketing to determine the most effective media platforms for reaching specific target audiences. They analyze market trends, audience behavior, and media costs to develop cost-effective media strategies.
Social Media Manager: Social media managers are responsible for managing an organization’s online presence. They create engaging content, monitor social media trends, engage with audiences, and analyze social media metrics to boost brand visibility and enhance online relationships.
Brand Manager: Brand managers oversee the development and maintenance of a company’s brand identity. They ensure that all marketing materials and communications align with the brand's values, positioning, and goals, playing a key role in brand strategy development.
Crisis Communication Specialist: Crisis communication specialists are trained to handle communication during times of organizational crises. They develop communication strategies to manage public perception, mitigate damage, and communicate with stakeholders during critical situations.
Content Strategist: Content strategists develop content plans that align with the strategic goals of a business. They work to ensure that the content produced across various platforms is engaging, consistent, and effective in communicating the brand’s message.
Event Communications Coordinator: Event coordinators focus on managing communication strategies for events, including conferences, product launches, and promotional events. They work with various stakeholders to ensure clear and effective messaging throughout the planning and execution stages.
Marketing Communications Manager: Marketing communications managers plan and implement communication strategies that promote products and services. They oversee marketing campaigns, including advertising, public relations, and digital marketing efforts, ensuring consistent messaging across all channels.
Media Relations Specialist: Media relations specialists serve as the point of contact between an organization and the media. They pitch stories, respond to media inquiries, and work to build strong relationships with journalists and media outlets to ensure positive media coverage.
Government Relations Officer: Government relations officers manage communication between organizations and governmental bodies. They ensure that public policy issues are communicated clearly and advocate for their organization’s interests in public forums.
Digital Communication Specialist: Digital communication specialists are experts in online communication platforms and digital media strategies. They manage digital campaigns, create content for social media, websites, and email newsletters, and analyze performance metrics.
Internal Communications Manager: Internal communications managers oversee communication within an organization. They ensure that employees are kept informed and engaged through newsletters, intranets, and other internal communication channels.
Political Communication Specialist: Political communication specialists assist political candidates, parties, or advocacy groups in developing effective messaging strategies. They handle media relations, press releases, and public speeches to influence public opinion and political outcomes.
Non-Profit Communications Director: Communications directors in non-profits work to promote their organization’s mission and attract donors and supporters. They create communication strategies that effectively communicate the organization's values and objectives to the public and stakeholders.
