Master of Business Administration - General Management
The Master of Business Administration (MBA) - General Management at Ab...
Bachelor of Arts in Mass Communication - Media Production
Abu Dhabi, Al Ain Campus
INTAKE: Feb, May, Jun & Sept
Program Overview
Abu Dhabi University (ADU) offers a Bachelor of Arts in Mass Communication with a specialization in Media Production, designed to provide students with a comprehensive understanding of the media industry. The program equips students with the skills necessary to succeed in a variety of media-related careers, including broadcasting, film production, public relations, and digital media. Through a blend of theoretical knowledge and practical experience, students gain proficiency in content creation, storytelling, multimedia production, and media management. The program also emphasizes ethical practices and the role of media in society, preparing graduates to contribute to the evolving media landscape in both local and global contexts.
Curriculum: The curriculum for the Bachelor of Arts in Mass Communication - Media Production at Abu Dhabi University combines foundational courses in communication theory with specialized modules focused on media production. Students will study subjects such as media writing, broadcast journalism, digital media production, photography, and video editing. Practical courses in media production allow students to develop technical skills in camera operation, sound engineering, editing software, and studio production. Additionally, the curriculum includes courses on media ethics, law, and the impact of social media, ensuring students are well-prepared for the dynamic nature of the media industry. The program also encourages project-based learning, where students collaborate on media productions, gaining valuable hands-on experience.
Research Focus: Research in the Bachelor of Arts in Mass Communication - Media Production program at ADU is focused on exploring the impact of emerging technologies on media production and consumption. Students have the opportunity to engage in research projects that examine trends in digital media, the role of social media in shaping public opinion, and the ethical challenges in modern media. The program encourages students to critically analyze the global media landscape, focusing on issues such as media convergence, audience engagement, and the transformation of traditional media platforms. ADU fosters an environment of innovation and inquiry, enabling students to explore the intersection of media production, technology, and culture through research and creative projects.
Industry Engagement: Abu Dhabi University places a strong emphasis on industry engagement to ensure students gain real-world experience and develop a network of professional connections. The Bachelor of Arts in Mass Communication - Media Production program offers various opportunities for students to work with media organizations, television stations, film studios, and digital media companies. Internships, guest lectures from industry professionals, and live media projects are integral components of the program. These industry engagements enable students to apply their skills in a professional setting, gain valuable insights into media production workflows, and stay current with industry trends. ADU’s close connections with leading media entities in the UAE and beyond ensure students are exposed to cutting-edge practices and technologies in media production.
Global Perspective: The Bachelor of Arts in Mass Communication - Media Production program at Abu Dhabi University integrates a global perspective, preparing students for careers in the international media arena. The program incorporates global media trends and case studies, allowing students to understand the diverse media practices across different cultures and regions. ADU’s international partnerships and collaborations with global media organizations provide students with exposure to worldwide best practices in media production. Additionally, students are encouraged to participate in international media conferences, workshops, and competitions, further enhancing their global understanding of the media landscape. By fostering a global outlook, the program ensures graduates are equipped to navigate the complexities of the international media industry.
Location
Abu Dhabi, Al Ain Campus
Score
IELTS 6
Tuition Fee
AED 46515
Undergraduate Entry Requirements
Application Fee: AED 315
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 50% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
Abu Dhabi University (ADU) offers various scholarship opportunities for international students to support their academic journey and alleviate financial burdens. These scholarships are designed to attract high-achieving students from around the world, helping them pursue their educational goals in a world-class institution.
Merit-Based Scholarships: ADU provides merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's academic achievements, and the eligibility criteria vary depending on the program of study. International students with a strong academic record may qualify for financial support to reduce tuition fees.
Undergraduate Scholarships: For international students applying for undergraduate programs, ADU offers a range of scholarships designed to recognize excellence in various fields of study. These scholarships help make education more accessible to talented students by offering partial tuition fee reductions. Students are encouraged to apply early to be considered for these prestigious awards.
Special Talent Scholarships: International students with exceptional talent in areas such as sports, arts, or leadership may be eligible for special talent scholarships. ADU recognizes that diverse talents contribute to a vibrant campus life, and these scholarships are designed to support students who bring unique skills and experiences to the university community.
Government and External Scholarships: ADU also collaborates with various governments and external organizations that offer scholarships for international students. These scholarships are typically based on agreements or partnerships between ADU and foreign governments, helping to provide financial support to students from specific countries.
Graduates of the Bachelor of Arts in Mass Communication - Media Production program from Abu Dhabi University (ADU) are well-equipped to pursue a wide range of career opportunities within the media and communication industries. This degree provides students with the skills and knowledge necessary to excel in various roles across traditional and digital media platforms.
Media Producer: Media producers oversee the production of television shows, films, documentaries, and digital content. They manage all aspects of production, from pre-production planning to post-production editing, ensuring projects are completed on time and within budget.
Broadcast Journalist: Broadcast journalists research, write, and present news stories on television, radio, or online platforms. They are responsible for gathering information, conducting interviews, and producing compelling reports on current events and issues.
Film and Video Editor: Film and video editors work in post-production, cutting, editing, and assembling raw footage into final content for films, television shows, or online media. They use editing software to ensure the visual and audio elements flow seamlessly.
Public Relations Specialist: Public relations specialists manage the image and communication strategies of organizations or individuals. They write press releases, handle media inquiries, and organize public events to maintain a positive public image.
Social Media Manager: Social media managers create and implement strategies for brands and organizations to engage with their audience across social platforms. They manage content, monitor analytics, and develop campaigns to build an online presence.
Content Creator: Content creators develop original content for various media platforms, including social media, blogs, websites, and video-sharing platforms. They focus on producing engaging content that resonates with target audiences.
Cinematographer: Cinematographers are responsible for capturing the visual elements of a production. They work closely with directors to ensure that lighting, camera angles, and movements align with the creative vision of the project.
Media Planner: Media planners are responsible for selecting the appropriate media channels (TV, radio, print, digital) to promote advertising campaigns effectively. They analyze audience demographics and recommend strategies for reaching target groups.
Event Coordinator (Media): Event coordinators in the media industry plan and manage events such as film premieres, media conferences, and promotional activities. They handle logistics, coordination with media teams, and ensuring the event runs smoothly.
Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), email marketing, and online advertising. They create campaigns to attract online audiences and enhance brand visibility.
Documentary Filmmaker: Documentary filmmakers create factual films that inform and engage viewers on various subjects, from social issues to cultural explorations. They are responsible for research, filming, editing, and producing documentaries.
Advertising Creative Director: Creative directors in advertising lead teams that design and produce advertisements for TV, print, or digital media. They are responsible for the overall look and feel of marketing materials and ensuring they align with brand messaging.
Media Consultant: Media consultants advise organizations on the best media strategies for public relations, advertising, and content distribution. They analyze trends, audience behaviors, and help optimize media approaches.
Animation Producer: Animation producers work on animated films, TV shows, or digital content. They coordinate teams of animators and artists, ensuring the production process is efficient and meets creative and technical standards.
Media Educator/Trainer: Graduates can also pursue careers in teaching or training, sharing their knowledge of media production with the next generation of students, either at educational institutions or through specialized workshops and training programs.
