Master of Science in Cybersecurity
The Master of Science in Cybersecurity at Rochester Institute of Technology (RIT) Dubai...
Bachelor of Science in Marketing
Dubai
INTAKE: Jan & Sept
Program Overview
The Bachelor of Science in Marketing at Rochester Institute of Technology Dubai is a forward-thinking program designed to develop creative, analytical, and strategic marketing professionals. This program blends the principles of traditional marketing with cutting-edge digital marketing trends, preparing students to excel in the fast-paced and ever-changing global business environment. Students gain expertise in understanding consumer behavior, market research, brand development, and crafting innovative marketing campaigns. The program emphasizes a hands-on approach, equipping graduates with the practical skills needed to create impactful marketing strategies across industries.
Curriculum: The curriculum for the Bachelor of Science in Marketing is comprehensive and tailored to meet the demands of today’s dynamic market. Core courses include marketing principles, consumer behavior, digital marketing, integrated marketing communications, brand management, and market research. Advanced electives cover areas such as social media marketing, data-driven marketing, and international marketing strategies. Students also engage in capstone projects and real-world case studies, applying theoretical concepts to solve practical business challenges. The curriculum ensures a strong foundation in business principles while allowing students to specialize in key marketing domains.
Research Focus: RIT Dubai encourages students in the Marketing program to explore innovative research topics that address the evolving needs of the industry. Key research areas include digital consumer trends, the impact of artificial intelligence on marketing strategies, data analytics in customer segmentation, and sustainable marketing practices. Students work closely with faculty on projects that analyze real-world marketing challenges, such as optimizing customer experiences, improving advertising effectiveness, and developing ethical marketing strategies. These research opportunities foster critical thinking and prepare students to contribute meaningfully to the field of marketing.
Industry Engagement: The program offers extensive opportunities for industry engagement to ensure students are career-ready. Partnerships with leading businesses in Dubai and globally provide students with internships, co-op placements, and opportunities to collaborate on live marketing campaigns. Guest lectures, workshops, and networking events with industry professionals give students firsthand insights into marketing trends and best practices. RIT Dubai’s strong connections with global companies also enable students to participate in branding, advertising, and market research projects, preparing them for real-world marketing roles.
Global Perspective: The Bachelor of Science in Marketing at RIT Dubai emphasizes a global perspective, equipping students to thrive in multinational organizations and diverse cultural environments. Courses on international marketing and global business strategies provide students with the skills needed to understand and adapt to global market trends. Opportunities for study abroad at RIT’s campuses in the U.S. or other international locations further enrich the learning experience, allowing students to gain exposure to different markets and cultural dynamics. The program’s focus on cross-cultural communication and international marketing ensures graduates are prepared to lead in the global marketplace.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 68000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
Rochester Institute of Technology (RIT) Dubai offers a variety of scholarship opportunities for international students to support their academic journey and reduce financial barriers. These scholarships are designed to attract talented students from around the world and provide them with the opportunity to pursue a high-quality education in technology, engineering, business, and related fields.
Merit-Based Scholarships: RIT Dubai offers merit-based scholarships to international students based on their academic performance. These scholarships are awarded to students with outstanding academic records, demonstrating excellence in their previous studies. The scholarship amounts vary and are typically applied to tuition fees, helping to make education more affordable for high-achieving students.
Financial Aid and Need-Based Scholarships: RIT Dubai also provides need-based scholarships to international students who require financial assistance. These scholarships are intended to support students who demonstrate financial need, ensuring that they have access to the resources necessary to succeed academically. The university's financial aid office evaluates applications to determine eligibility based on financial circumstances.
Partner University Scholarships: RIT Dubai has established partnerships with various universities and educational institutions worldwide. Through these partnerships, international students may be eligible for special scholarships or tuition discounts. These scholarships are often part of exchange programs or collaborations between RIT Dubai and its partner institutions, offering students unique opportunities for global education.
Sports Scholarships: RIT Dubai provides sports scholarships to international students who demonstrate excellence in athletic performance. These scholarships are designed for students who excel in sports and are interested in representing RIT Dubai in various intercollegiate sports events and competitions. Athletes can receive financial support to help cover tuition fees, as well as other benefits related to their participation in sports.
Graduates of the Bachelor of Science in Marketing from RIT Dubai are equipped with the skills and knowledge needed to excel in various marketing roles across industries. The program prepares students for dynamic and rewarding careers in both traditional and digital marketing domains.
Digital Marketing Specialist: Develop and manage online marketing campaigns, optimize search engine rankings, and drive traffic through social media and email marketing strategies.
Brand Manager: Oversee the development, positioning, and promotion of a brand to ensure consistency and customer loyalty.
Market Research Analyst: Analyze market trends, consumer behavior, and data to provide actionable insights for business growth.
Social Media Strategist: Plan and execute social media campaigns, build brand presence on platforms, and engage with audiences to enhance online visibility.
Advertising Executive: Create, design, and execute advertising campaigns that resonate with target audiences and drive conversions.
Product Manager: Manage the lifecycle of a product, from development to marketing, ensuring it meets customer needs and achieves business goals.
Public Relations Specialist: Manage a company’s public image, develop communication strategies, and build relationships with the media and stakeholders.
Content Marketing Manager: Create and oversee content strategies that align with marketing goals, focusing on blogs, videos, and other digital media.
E-Commerce Manager: Lead online sales initiatives, optimize user experiences on e-commerce platforms, and increase revenue through targeted marketing strategies.
Customer Relationship Manager (CRM): Use data-driven strategies to improve customer satisfaction, loyalty, and retention through personalized marketing approaches.
Event Marketing Manager: Plan and execute events, trade shows, and promotional activities that enhance brand awareness and customer engagement.
Business Development Manager: Identify growth opportunities, build partnerships, and implement strategies to expand market reach.
Sales Manager: Lead sales teams, develop strategies to meet revenue goals, and maintain strong client relationships.
Marketing Consultant: Work with businesses to analyze their marketing strategies and provide expert recommendations for improvement.
Entrepreneur: Utilize marketing expertise to launch and grow your own business or start-up, focusing on innovative and customer-centric solutions.
