Master of Engineering Management
The Master of Engineering Management at the University of Wollongong, ...
Bachelor of Psychological Science (Marketing)
Dubai
INTAKE: Jan, April & Sept
Program Overview
The Bachelor of Psychological Science (Marketing) program at the University of Wollongong, Dubai (UOWD) combines the scientific understanding of human behavior with practical marketing strategies to prepare graduates for successful careers in marketing and consumer behavior analysis. The program equips students with a deep understanding of psychological principles that can be applied to real-world marketing challenges, such as consumer decision-making, brand loyalty, and market research. Graduates of this program will be prepared to manage marketing strategies that are both psychologically sound and data-driven, providing valuable insights for organizations seeking to enhance their customer engagement and business success.
Curriculum: The Bachelor of Psychological Science (Marketing) curriculum at UOWD is designed to provide students with a comprehensive foundation in both psychology and marketing. Students begin by studying core psychology courses, including cognitive psychology, social psychology, research methods, and behavioral science. These courses enable students to understand how people think, feel, and behave in different contexts. The program then integrates marketing-focused courses such as consumer behavior, marketing strategies, branding, and digital marketing. Students learn to apply psychological insights to understand consumer needs, predict behavior, and create effective marketing campaigns. Additionally, courses on data analysis, marketing communications, and advertising techniques provide students with practical skills in managing marketing projects. The curriculum combines theoretical knowledge with practical application, ensuring that students graduate with a well-rounded skill set.
Research Focus: The Bachelor of Psychological Science (Marketing) program at UOWD places a strong emphasis on research, encouraging students to engage in projects that explore the intersection of psychology and marketing. Research opportunities allow students to examine topics such as consumer decision-making, emotional branding, and the psychological effects of advertising. Students have access to various resources and research methodologies, equipping them to conduct empirical studies and contribute to the growing field of consumer psychology and marketing. Faculty members, who bring both academic and industry expertise, guide students in developing critical thinking and research skills that are essential for analyzing market trends, consumer preferences, and the effectiveness of marketing campaigns.
Industry Engagement: Industry engagement is an essential part of the Bachelor of Psychological Science (Marketing) program. UOWD has established strong links with various companies and organizations in the marketing and business sectors, providing students with opportunities for internships, work placements, and industry projects. These experiences allow students to apply their knowledge in real-world marketing settings, gaining firsthand experience in market research, campaign management, and customer analysis. The university’s industry connections help students build professional networks and improve their employability upon graduation. In addition to internships, students also benefit from guest lectures, workshops, and seminars led by industry experts, ensuring they stay up-to-date with the latest trends and developments in marketing and consumer behavior.
Global Perspective: The Bachelor of Psychological Science (Marketing) program at UOWD offers a global perspective on marketing strategies, preparing students to work in a dynamic and interconnected global marketplace. The university’s diverse student body, with individuals from over 100 nationalities, provides students with unique insights into international consumer behavior and marketing practices. The program incorporates global case studies and best practices, allowing students to understand how psychological principles can be applied across different cultures and markets. Faculty members bring international expertise, and students are encouraged to think critically about how marketing strategies can be adapted to suit the needs of diverse populations. Graduates are well-prepared to navigate the complexities of global marketing and consumer psychology, ensuring they can manage marketing efforts effectively in multinational and cross-cultural environments.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 60429
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
The University of Wollongong Dubai (UOWD) offers various scholarship opportunities to support international students in their academic journey. These scholarships are designed to recognize academic excellence, provide financial assistance, and make higher education more accessible to students from diverse backgrounds.
UOWD Merit Scholarships: UOWD offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are available for both undergraduate and postgraduate programs and are awarded based on the student's previous academic achievements. The scholarship typically covers a percentage of the tuition fees, providing significant financial support to high-achieving students.
UOWD Excellence Scholarships: The Excellence Scholarship is designed to recognize students who excel in both academics and extracurricular activities. This scholarship is aimed at students who have shown leadership potential, outstanding achievements, or significant contributions to their communities. The UOWD Excellence Scholarship provides international students with a partial tuition fee waiver, helping them access a world-class education at an affordable cost.
UOWD Early Bird Discount: For international students who apply early to study at UOWD, the university offers an Early Bird Discount. This discount is a percentage of the total tuition fee, provided to students who meet the early application deadlines. It is an excellent opportunity for international students to reduce their educational expenses while ensuring they secure a place at the university.
Government and External Scholarships: In addition to UOWD-specific scholarships, international students may also explore scholarships from various government bodies or external organizations. These scholarships are typically offered by the UAE government or international institutions and can help cover tuition fees, living expenses, or travel costs. UOWD provides guidance and assistance to students seeking to apply for these external scholarships.
UOWD Sports Scholarships: UOWD recognizes the importance of sports in student development and offers sports scholarships to talented athletes. International students who excel in sports can apply for these scholarships, which offer financial support to help them balance their academic and athletic. Sports scholarships are awarded based on performance and contribution to university sports teams or events.
UOWD Need-Based Scholarships: UOWD also offers need-based scholarships to international students who demonstrate financial need. These scholarships are aimed at supporting students who may have difficulty affording tuition fees but have the potential to succeed academically. Need-based scholarships provide partial financial assistance to ensure that financial constraints do not hinder a student’s academic progress.
Graduates of the Bachelor of Psychological Science (Marketing) program at the University of Wollongong, Dubai (UOWD) have numerous career opportunities available to them due to their unique skill set combining psychological insights and marketing expertise. This interdisciplinary approach prepares graduates for a range of roles in the marketing and business sectors, where understanding consumer behavior is crucial for success. The program equips students with the ability to apply psychological theories to marketing strategies, helping organizations connect with consumers in meaningful ways.
Marketing Manager: Graduates can pursue roles as marketing managers, where they are responsible for planning and executing marketing campaigns, managing budgets, and analyzing the effectiveness of marketing strategies. Their knowledge of consumer behavior allows them to create targeted campaigns that resonate with specific audiences, leading to better customer engagement and increased sales.
Brand Manager: Brand managers oversee the development and positioning of a brand in the market. By combining psychological principles with marketing strategies, graduates can help organizations create compelling brand identities and maintain brand loyalty among consumers. They are responsible for market research, brand strategy, and working with creative teams to develop impactful campaigns.
Consumer Insights Analyst: As consumer insights analysts, graduates will be responsible for analyzing consumer data to understand behavior, preferences, and purchasing trends. By using psychological theories, they can interpret data to predict consumer actions, which helps organizations tailor their marketing efforts and product offerings.
Digital Marketing Specialist: With the growing importance of digital channels in marketing, graduates can pursue careers as digital marketing specialists. They apply their understanding of psychology to craft online campaigns that appeal to consumer emotions and drive engagement. This role often involves working with social media, email marketing, search engine optimization (SEO), and online advertising.
Advertising Strategist: Graduates can work as advertising strategists, developing and executing advertising campaigns that align with consumer psychology and influence purchasing decisions. Their understanding of human behavior helps them create advertisements that resonate emotionally with consumers, ultimately boosting brand recognition and sales.
Public Relations (PR) Specialist: As PR specialists, graduates can manage the public image of companies, organizations, or brands. They use their knowledge of psychology to craft messages that appeal to the target audience and build strong, positive relationships with the public. PR specialists are involved in managing media communications, press releases, and crisis management.
Market Researcher: Graduates can become market researchers, collecting and analyzing data about consumer preferences, market trends, and competitive landscapes. Their ability to understand psychological drivers behind consumer decisions helps them interpret research findings and provide valuable insights that shape marketing strategies and product development.
Sales Manager: Graduates with a strong understanding of consumer psychology can excel as sales managers, where they are responsible for driving sales strategies, managing teams, and establishing client relationships. By understanding what motivates consumers, they can design effective sales techniques and foster long-term customer loyalty.
Customer Experience Manager: In this role, graduates ensure that customers have a positive experience across all touchpoints of their journey with a company. Their psychological insights help them understand customer needs, predict behavior, and implement strategies to improve customer satisfaction, ultimately increasing retention rates and brand loyalty.
Social Media Manager: Graduates can become social media managers, where they create content and strategies to engage with customers on various social platforms. Their understanding of consumer psychology enables them to craft messages that influence behavior, build online communities, and drive engagement.
Product Manager: Product managers oversee the development and marketing of products, ensuring they meet consumer needs and align with market trends. Graduates apply their psychological expertise to understand consumer preferences, which helps them develop products that appeal to the target audience and perform well in the market.
E-commerce Manager: With the rapid growth of online retail, graduates can become e-commerce managers, where they are responsible for the online sales strategy, website management, and customer acquisition. Their knowledge of psychological drivers of online shopping behavior helps them optimize the digital shopping experience to boost conversions.
Customer Relationship Manager (CRM): Graduates can pursue careers as CRM specialists, managing relationships with key clients and customers. By applying psychological principles, they can create personalized experiences, understand customer motivations, and improve customer retention and loyalty.
Consultant in Consumer Behavior: Graduates may work as consultants, providing expert advice to organizations on how to better understand and influence consumer behavior. They analyze psychological trends, market data, and consumer preferences to help companies refine their marketing strategies and improve customer satisfaction.
