Master of Engineering Management
The Master of Engineering Management at the University of Wollongong, ...
Bachelor of Business (Marketing)
Dubai
INTAKE: Jan, April & Sept
Program Overview
The Bachelor of Business (Marketing) program at the University of Wollongong, Dubai (UOWD) is designed to equip students with the skills and knowledge required to excel in the fast-paced and ever-evolving field of marketing. This program provides a comprehensive understanding of marketing strategies, consumer behavior, digital marketing, brand management, and market research. With an emphasis on both theory and practical experience, students are prepared to take on marketing roles in a variety of industries, ranging from traditional consumer goods to emerging digital and technology sectors. The program integrates global business trends and local industry needs, ensuring that graduates are ready to make a positive impact in the competitive marketing landscape.
Curriculum: The Bachelor of Business (Marketing) program at UOWD offers a balanced curriculum that combines core business courses with specialized marketing subjects. Key modules include consumer behavior, marketing research, digital marketing, integrated marketing communications, and international marketing. Students will also explore strategic marketing management, advertising, and public relations, among other areas. The program emphasizes hands-on learning, offering opportunities for students to work on real-world marketing projects, case studies, and simulations. Through this curriculum, students develop the practical skills needed to create effective marketing strategies, engage with consumers, and adapt to the ever-changing digital landscape.
Research Focus: At UOWD, research is an integral part of the Bachelor of Business (Marketing) program. Students are encouraged to engage in research activities that explore the latest trends and innovations in marketing. The research focus at UOWD includes topics such as digital transformation in marketing, the impact of social media on consumer behavior, consumer engagement strategies, and sustainable marketing practices. The university promotes applied research, allowing students to explore current marketing challenges faced by businesses and propose innovative solutions. This research focus ensures that students remain ahead of industry trends and are well-prepared for the future of marketing in a globalized world.
Industry Engagement: UOWD’s Bachelor of Business (Marketing) program offers extensive industry engagement opportunities to students. The university has built strong partnerships with leading companies in the marketing, advertising, and digital media sectors. These partnerships provide students with access to internships, industry projects, and networking events. By working closely with professionals and organizations, students gain valuable real-world experience, developing the skills and insights necessary to succeed in the marketing field. Industry engagement also includes guest lectures, workshops, and mentorship programs, which allow students to interact with industry experts and gain practical knowledge from those already in the field.
Global Perspective: The Bachelor of Business (Marketing) program at UOWD incorporates a global perspective to prepare students for the complexities of marketing in international markets. With students and faculty from diverse cultural backgrounds, the program offers a truly global learning experience. Students are exposed to the latest marketing trends across different regions, learning how to tailor marketing strategies to suit various cultural, economic, and regulatory environments. This global approach is crucial for graduates who aspire to work in multinational corporations, global advertising agencies, or as marketers who manage international campaigns. The program emphasizes the importance of understanding global market dynamics, cross-cultural communication, and global consumer behavior.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 60429
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
The University of Wollongong Dubai (UOWD) offers various scholarship opportunities to support international students in their academic journey. These scholarships are designed to recognize academic excellence, provide financial assistance, and make higher education more accessible to students from diverse backgrounds.
UOWD Merit Scholarships: UOWD offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are available for both undergraduate and postgraduate programs and are awarded based on the student's previous academic achievements. The scholarship typically covers a percentage of the tuition fees, providing significant financial support to high-achieving students.
UOWD Excellence Scholarships: The Excellence Scholarship is designed to recognize students who excel in both academics and extracurricular activities. This scholarship is aimed at students who have shown leadership potential, outstanding achievements, or significant contributions to their communities. The UOWD Excellence Scholarship provides international students with a partial tuition fee waiver, helping them access a world-class education at an affordable cost.
UOWD Early Bird Discount: For international students who apply early to study at UOWD, the university offers an Early Bird Discount. This discount is a percentage of the total tuition fee, provided to students who meet the early application deadlines. It is an excellent opportunity for international students to reduce their educational expenses while ensuring they secure a place at the university.
Government and External Scholarships: In addition to UOWD-specific scholarships, international students may also explore scholarships from various government bodies or external organizations. These scholarships are typically offered by the UAE government or international institutions and can help cover tuition fees, living expenses, or travel costs. UOWD provides guidance and assistance to students seeking to apply for these external scholarships.
UOWD Sports Scholarships: UOWD recognizes the importance of sports in student development and offers sports scholarships to talented athletes. International students who excel in sports can apply for these scholarships, which offer financial support to help them balance their academic and athletic. Sports scholarships are awarded based on performance and contribution to university sports teams or events.
UOWD Need-Based Scholarships: UOWD also offers need-based scholarships to international students who demonstrate financial need. These scholarships are aimed at supporting students who may have difficulty affording tuition fees but have the potential to succeed academically. Need-based scholarships provide partial financial assistance to ensure that financial constraints do not hinder a student’s academic progress.
Graduates of the Bachelor of Business (Marketing) program at the University of Wollongong, Dubai (UOWD) are well-equipped to pursue diverse and rewarding career paths in the dynamic field of marketing. With a strong foundation in both traditional and digital marketing strategies, students can find career opportunities in various industries, including retail, advertising, digital media, consumer goods, and public relations.
Marketing Manager: Graduates can pursue roles as marketing managers, where they are responsible for overseeing marketing campaigns, developing strategies, and ensuring the effective promotion of products or services. They work closely with teams to drive brand awareness, customer engagement, and market growth.
Digital Marketing Specialist: With the rise of online platforms, digital marketing specialists are in high demand. Graduates can work in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email campaigns, helping businesses connect with consumers in the digital space.
Brand Manager: Brand managers focus on creating and maintaining a strong brand image for organizations. They are responsible for overseeing the development of branding strategies, ensuring consistency across all marketing channels, and driving customer loyalty through effective brand positioning.
Market Research Analyst: Market research analysts help businesses understand consumer needs, behaviors, and market trends. Graduates can work in research firms, marketing agencies, or within organizations to gather and analyze data that informs strategic marketing decisions and product development.
Advertising Executive: Advertising executives plan and manage advertising campaigns across various media channels. Graduates can work with advertising agencies, focusing on the creative development of ads, media planning, and client relationships to ensure successful marketing communication.
Public Relations Specialist: Public relations specialists manage a company’s public image and communications with the media, stakeholders, and the public. Graduates in this role can work in corporate PR, crisis communication, event management, or as part of a PR agency, promoting positive brand perception.
Social Media Manager: As social media plays an increasingly vital role in marketing, social media managers are responsible for creating and executing strategies that engage audiences on platforms like Facebook, Instagram, LinkedIn, and Twitter. Graduates manage content creation, online community building, and performance analysis.
Sales and Marketing Executive: Sales and marketing executives are involved in both the sales and promotional aspects of a business. They work to increase revenue by creating strategies that align sales targets with marketing activities, ensuring effective customer acquisition and retention.
E-commerce Manager: E-commerce managers oversee online retail platforms, managing product listings, digital marketing strategies, and sales performance. Graduates can pursue roles within online retail companies or establish their own e-commerce businesses, driving online sales and customer engagement.
Event Marketing Manager: Event marketing managers plan and execute events that promote a brand, product, or service. Graduates can work in industries such as hospitality, entertainment, and corporate sectors, handling event promotion, logistics, and stakeholder relations to ensure successful events.
Content Marketing Manager: Content marketing managers create and distribute engaging content that resonates with target audiences. They oversee the production of articles, videos, blogs, and other forms of media that drive brand awareness and lead generation across digital platforms.
Entrepreneur/Start-up Founder: Equipped with the marketing knowledge to launch and grow businesses, graduates may choose to start their own ventures. Whether launching an e-commerce platform, marketing consultancy, or digital agency, entrepreneurship allows graduates to apply their skills to drive innovation and success.
