Master of Engineering Management
The Master of Engineering Management at the University of Wollongong, ...
Bachelor of Communication and Media: Marketing Communication and Advertising
Dubai
INTAKE: Jan, April & Sept
Program Overview
The Bachelor of Communication and Media: Marketing Communication and Advertising program at the University of Wollongong, Dubai (UOWD) offers students the opportunity to develop essential skills in the dynamic world of marketing and advertising communication. This program blends theoretical knowledge with practical skills, focusing on strategic communication, branding, digital marketing, and consumer behavior. It prepares graduates to work in various sectors including advertising agencies, media companies, and corporate marketing departments. With a focus on creativity, critical thinking, and real-world application, students are equipped to effectively communicate brand messages, influence consumer behavior, and design compelling marketing campaigns.
Curriculum: The curriculum of the Bachelor of Communication and Media: Marketing Communication and Advertising program at UOWD is designed to provide a comprehensive understanding of communication theories and advertising strategies while offering practical skills in digital media and marketing communication. Students begin with core courses that cover the foundations of communication, marketing, and advertising. As they progress, they engage in specialized modules focusing on digital marketing, branding, media planning, and campaign management. The curriculum also integrates practical workshops, industry case studies, and group projects, ensuring that students are well-prepared to handle real-world marketing and advertising challenges. The program’s structure allows students to choose electives in areas like public relations, consumer behavior, and international marketing, giving them the flexibility to tailor their learning experience.
Research Focus: Research within the Bachelor of Communication and Media: Marketing Communication and Advertising program at UOWD is centered on exploring contemporary issues in advertising, marketing strategies, and consumer engagement. The research focus involves studying the impact of digital transformation on marketing communication, analyzing trends in media consumption, and exploring the effectiveness of different advertising techniques. Students are encouraged to undertake research projects that critically evaluate marketing campaigns, explore innovative advertising strategies, and understand the psychological factors influencing consumer decision-making. This research-driven approach ensures that graduates are not only industry-ready but also equipped with the analytical skills to make data-driven decisions in marketing and advertising roles.
Industry Engagement: UOWD places significant emphasis on industry engagement, providing students in the Bachelor of Communication and Media: Marketing Communication and Advertising program with ample opportunities to connect with industry professionals. The university collaborates with leading marketing and advertising agencies, brands, and media organizations to offer internships, guest lectures, and industry-specific projects. Through these engagements, students gain valuable insights into the marketing and advertising industry, enhancing their employability and networking opportunities. Practical experience through internships and real-world assignments ensures that students develop skills that are directly applicable to the marketing and advertising fields, allowing them to gain a competitive edge in the job market.
Global Perspective: The Bachelor of Communication and Media: Marketing Communication and Advertising program at UOWD offers a global perspective on marketing and advertising. The program’s international approach integrates global marketing trends, cross-cultural communication, and international advertising campaigns. Students are exposed to case studies and practices from around the world, which helps them understand how marketing strategies vary across cultures and regions. This global outlook prepares graduates to work in multinational companies, manage international marketing campaigns, and engage with diverse consumer markets. The exposure to international best practices and global communication strategies ensures that students are well-prepared to succeed in a globalized media and marketing landscape.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 60429
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 79 or higher.
The University of Wollongong Dubai (UOWD) offers various scholarship opportunities to support international students in their academic journey. These scholarships are designed to recognize academic excellence, provide financial assistance, and make higher education more accessible to students from diverse backgrounds.
UOWD Merit Scholarships: UOWD offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are available for both undergraduate and postgraduate programs and are awarded based on the student's previous academic achievements. The scholarship typically covers a percentage of the tuition fees, providing significant financial support to high-achieving students.
UOWD Excellence Scholarships: The Excellence Scholarship is designed to recognize students who excel in both academics and extracurricular activities. This scholarship is aimed at students who have shown leadership potential, outstanding achievements, or significant contributions to their communities. The UOWD Excellence Scholarship provides international students with a partial tuition fee waiver, helping them access a world-class education at an affordable cost.
UOWD Early Bird Discount: For international students who apply early to study at UOWD, the university offers an Early Bird Discount. This discount is a percentage of the total tuition fee, provided to students who meet the early application deadlines. It is an excellent opportunity for international students to reduce their educational expenses while ensuring they secure a place at the university.
Government and External Scholarships: In addition to UOWD-specific scholarships, international students may also explore scholarships from various government bodies or external organizations. These scholarships are typically offered by the UAE government or international institutions and can help cover tuition fees, living expenses, or travel costs. UOWD provides guidance and assistance to students seeking to apply for these external scholarships.
UOWD Sports Scholarships: UOWD recognizes the importance of sports in student development and offers sports scholarships to talented athletes. International students who excel in sports can apply for these scholarships, which offer financial support to help them balance their academic and athletic. Sports scholarships are awarded based on performance and contribution to university sports teams or events.
UOWD Need-Based Scholarships: UOWD also offers need-based scholarships to international students who demonstrate financial need. These scholarships are aimed at supporting students who may have difficulty affording tuition fees but have the potential to succeed academically. Need-based scholarships provide partial financial assistance to ensure that financial constraints do not hinder a student’s academic progress.
Graduates of the Bachelor of Communication and Media: Marketing Communication and Advertising program at the University of Wollongong, Dubai (UOWD) are well-equipped to pursue various exciting and rewarding career opportunities in the ever-growing marketing and advertising sectors. The program’s blend of communication, creativity, and business strategy opens doors to numerous roles across diverse industries.
Marketing Manager: Graduates can work as marketing managers, responsible for planning, executing, and overseeing marketing strategies for products or services. This role requires a strong understanding of market research, consumer behavior, and digital marketing.
Advertising Account Manager: In this role, graduates liaise with clients and creative teams to develop and implement advertising campaigns. Advertising account managers ensure that campaigns meet client objectives, budgets, and deadlines, while also driving business results.
Brand Manager: A brand manager focuses on creating and maintaining a brand’s identity, ensuring consistency across all marketing channels. Graduates will be equipped to manage a brand's positioning, market performance, and advertising initiatives.
Digital Marketing Specialist: As digital marketing continues to grow, graduates can pursue careers as digital marketing specialists. These professionals design online campaigns, manage social media platforms, and analyze digital advertising metrics to boost brand awareness and sales.
Public Relations (PR) Specialist: PR specialists manage a company’s public image and communication strategies. They craft press releases, handle media relations, and create strategies to promote positive publicity for brands, organizations, or individuals.
Content Strategist: Graduates can work as content strategists, focusing on creating and managing engaging content that resonates with target audiences. They are responsible for planning, writing, and optimizing content across various digital platforms, including websites and social media.
Media Planner/Buyer: In this role, professionals identify and select the best media platforms for advertising campaigns. Media planners and buyers work to negotiate ad space, target the right audience, and ensure that campaigns run efficiently within budget.
Social Media Manager: Social media managers develop and execute social media strategies to increase brand engagement and online visibility. Graduates will be skilled in creating compelling content, managing social media accounts, and analyzing campaign performance.
Market Research Analyst: Graduates can work as market research analysts, gathering data and insights on consumer preferences, market trends, and competitor strategies. These professionals provide valuable information to help businesses make data-driven decisions.
Event Coordinator: With their communication skills and strategic thinking, graduates can pursue careers in event planning, coordinating promotional events, product launches, or corporate functions to enhance brand visibility and engagement.
Creative Director: For those with a passion for design and innovation, a creative director position offers the opportunity to oversee the creative process in advertising campaigns, marketing materials, and visual branding strategies.
Freelance Marketing Consultant: Graduates may choose to work as independent consultants, offering marketing and advertising services to businesses looking to improve their brand strategies, digital presence, or advertising efforts.
