Bachelor of Communication and Media: Digital and Social Media

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 79 or higher.

The University of Wollongong Dubai (UOWD) offers various scholarship opportunities to support international students in their academic journey. These scholarships are designed to recognize academic excellence, provide financial assistance, and make higher education more accessible to students from diverse backgrounds. 

UOWD Merit Scholarships: UOWD offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are available for both undergraduate and postgraduate programs and are awarded based on the student's previous academic achievements. The scholarship typically covers a percentage of the tuition fees, providing significant financial support to high-achieving students.

UOWD Excellence Scholarships: The Excellence Scholarship is designed to recognize students who excel in both academics and extracurricular activities. This scholarship is aimed at students who have shown leadership potential, outstanding achievements, or significant contributions to their communities. The UOWD Excellence Scholarship provides international students with a partial tuition fee waiver, helping them access a world-class education at an affordable cost.

UOWD Early Bird Discount: For international students who apply early to study at UOWD, the university offers an Early Bird Discount. This discount is a percentage of the total tuition fee, provided to students who meet the early application deadlines. It is an excellent opportunity for international students to reduce their educational expenses while ensuring they secure a place at the university.

Government and External Scholarships: In addition to UOWD-specific scholarships, international students may also explore scholarships from various government bodies or external organizations. These scholarships are typically offered by the UAE government or international institutions and can help cover tuition fees, living expenses, or travel costs. UOWD provides guidance and assistance to students seeking to apply for these external scholarships.

UOWD Sports Scholarships: UOWD recognizes the importance of sports in student development and offers sports scholarships to talented athletes. International students who excel in sports can apply for these scholarships, which offer financial support to help them balance their academic and athletic. Sports scholarships are awarded based on performance and contribution to university sports teams or events.

UOWD Need-Based Scholarships: UOWD also offers need-based scholarships to international students who demonstrate financial need. These scholarships are aimed at supporting students who may have difficulty affording tuition fees but have the potential to succeed academically. Need-based scholarships provide partial financial assistance to ensure that financial constraints do not hinder a student’s academic progress.

Graduates of the Bachelor of Communication and Media: Digital and Social Media program from the University of Wollongong in Dubai (UOWD) are well-equipped to pursue a wide range of careers in the ever-evolving field of digital media and communication. With the program’s strong emphasis on both the theoretical and practical aspects of digital media, students gain the expertise needed to thrive in various dynamic roles across industries such as marketing, journalism, public relations, advertising, and content creation. The skills acquired through this program provide graduates with a competitive edge as they enter the rapidly expanding digital media industry. 

Social Media Manager: Social media managers are responsible for creating and curating content, managing social media accounts, and developing strategies to enhance a brand’s online presence. They analyze engagement metrics to optimize social media campaigns across platforms like Instagram, Twitter, Facebook, LinkedIn, and TikTok.

Digital Marketing Specialist: These professionals plan and execute digital marketing campaigns, focusing on increasing a brand's online visibility and audience engagement. They work with SEO, SEM, email marketing, and content strategies to drive traffic and convert leads into customers.

Content Creator/Writer: Content creators and writers produce engaging material for websites, blogs, social media platforms, and other digital channels. They tailor content to meet specific audience needs and align with a brand’s voice, focusing on storytelling and effective communication.

Public Relations Specialist: Public relations specialists work on managing a brand’s reputation and building relationships with the media, influencers, and the public. They craft press releases, organize events, and oversee crisis communication strategies, ensuring a positive brand image.

Digital Media Strategist: A digital media strategist develops comprehensive strategies for digital content distribution across multiple platforms. They analyze market trends, audience behavior, and the effectiveness of digital campaigns, advising companies on how to improve their digital media presence.

Brand Manager: Brand managers oversee the development and execution of strategies to create and maintain a brand’s identity. They focus on increasing brand awareness, engagement, and loyalty by crafting compelling digital marketing strategies and managing content across social media and other online platforms.

SEO/SEM Specialist: SEO (Search Engine Optimization) and SEM (Search Engine Marketing) specialists work on improving website rankings on search engines like Google. They optimize website content, conduct keyword research, and manage pay-per-click advertising campaigns to drive organic and paid traffic to websites.

Multimedia Producer: Multimedia producers create and edit content such as videos, podcasts, infographics, and animations. They use technical and creative skills to produce engaging digital content that aligns with a brand’s messaging and resonates with the target audience.

Influencer Marketing Manager: Influencer marketing managers coordinate campaigns with social media influencers to promote a brand or product. They identify suitable influencers, manage partnerships, and measure the success of influencer-led campaigns to boost brand credibility and reach.

E-commerce Specialist: E-commerce specialists focus on the management and growth of online sales platforms. They design and implement digital marketing campaigns tailored to drive online sales, optimize e-commerce websites, and improve customer experiences on digital platforms.

Digital Campaign Manager: These professionals plan and execute digital marketing campaigns across various platforms, including email, social media, search engines, and display networks. They track campaign performance, analyze results, and refine strategies to achieve business objectives.

Web Analytics Specialist: Web analytics specialists analyze web traffic and user behavior to provide data-driven insights that improve website performance and digital marketing strategies. They use tools like Google Analytics to assess and report on key metrics.

Video Content Producer: With video content being one of the most consumed forms of media, video content producers create engaging videos for social media, YouTube, and other platforms. They handle scriptwriting, filming, editing, and post-production to create visually compelling stories.

Event Coordinator: Digital and social media event coordinators plan, organize, and manage online and offline events, webinars, and digital activations to promote brands, products, or services. They manage logistics, marketing, and audience engagement strategies.