MBA (Business Analytics)
The MBA in Business Analytics at Middlesex University Dubai is designe...
BSc Honours Psychology with Marketing
Dubai Knowledge Park
INTAKE: September
Program Overview
The BSc (Hons) Psychology with Marketing program at Middlesex University Dubai combines two distinct but complementary fields: psychology and marketing. The program is designed to equip students with a comprehensive understanding of human behavior and the skills needed to apply psychological principles to marketing strategies. It offers an interdisciplinary approach, providing students with the ability to analyze consumer behavior, design effective marketing campaigns, and develop insights that drive business success. Graduates of this program will be well-prepared for careers in various marketing sectors, leveraging psychological theory to enhance customer engagement and organizational growth.
Curriculum: The BSc (Hons) Psychology with Marketing curriculum is carefully structured to provide a balanced blend of psychological theory and practical marketing skills. Students will study core psychology modules, such as developmental psychology, cognitive psychology, and social psychology, alongside marketing courses that cover areas like consumer behavior, brand management, marketing research, and digital marketing. The curriculum is designed to foster critical thinking and analytical skills, enabling students to understand how psychological factors influence consumer decisions and how to implement marketing strategies based on these insights. Practical learning through case studies, group projects, and marketing simulations ensures that students are prepared for the dynamic world of marketing.
Research Focus: The BSc (Hons) Psychology with Marketing program at Middlesex University Dubai places significant emphasis on research, encouraging students to explore the intersection of psychology and marketing. Students are encouraged to conduct original research on various aspects of consumer behavior, marketing effectiveness, and psychological influences in marketing communications. The research focus enables students to critically evaluate marketing strategies and consumer trends, fostering a deeper understanding of how psychological theories and principles can be applied to solve marketing challenges. This research-driven approach equips graduates with the skills to contribute to the evolving field of marketing and consumer psychology.
Industry Engagement: Middlesex University Dubai ensures that students in the BSc (Hons) Psychology with Marketing program have ample opportunities for industry engagement. The university has established strong links with various industries, providing students with opportunities for internships, placements, and real-world marketing projects. Students will have the chance to collaborate with leading companies and marketing professionals, gaining valuable insights into the practical application of psychology in marketing. These industry engagements enhance students' employability, helping them build professional networks and gain hands-on experience that is essential in today's competitive job market.
Global Perspective: Middlesex University Dubai offers a global perspective within its BSc (Hons) Psychology with Marketing program, drawing on the university's diverse international community. Students will learn about global marketing trends and consumer behavior across different cultural contexts. The program prepares students to navigate the complexities of marketing in a globalized world, where consumer preferences and marketing strategies vary across regions. This global outlook ensures that graduates are not only well-versed in local marketing practices but also equipped to work in international marketing roles, adapting to various cultural nuances and business environments.
Location
Dubai Knowledge Park
Score
IELTS 6
Tuition Fee
AED 61450
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 72 or higher.
- PTE: Overall score of 51 or higher.
Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.
Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.
Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.
Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.
Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.
Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.
Graduates of the BSc (Hons) Psychology with Marketing program at Middlesex University Dubai have access to a wide range of career opportunities in the marketing and psychology sectors. The combination of psychological expertise and marketing knowledge equips graduates with the skills necessary to work in various roles where understanding consumer behavior is critical.
Marketing Manager: Graduates can pursue roles as marketing managers, where they will plan, implement, and oversee marketing strategies. Their understanding of consumer psychology will enable them to create campaigns that resonate with target audiences.
Consumer Insights Analyst: With a solid grounding in psychology, graduates can work as consumer insights analysts, researching and analyzing consumer behavior to help businesses develop effective marketing strategies.
Brand Manager: Brand managers are responsible for overseeing a brand’s image, identity, and marketing campaigns. Graduates with this degree are equipped to understand consumer perceptions and use psychological principles to strengthen brand loyalty.
Digital Marketing Specialist: With the increasing importance of digital marketing, graduates can specialize in areas such as SEO, content marketing, social media marketing, and digital advertising, where understanding online consumer behavior is essential.
Market Researcher: Graduates can enter the field of market research, gathering data about consumer preferences and behaviors to provide actionable insights for marketing strategies. Their background in psychology helps them interpret and analyze complex data to predict trends.
Advertising Executive: Graduates can work in advertising, designing and executing advertising campaigns that use psychological principles to effectively engage consumers and promote products or services.
Public Relations Specialist: With an understanding of psychology, graduates can work in PR, managing a company’s reputation and building relationships with the public and media through strategic communications.
Sales and Promotions Manager: Graduates may also consider careers in sales and promotions, where they can leverage their knowledge of consumer psychology to develop strategies that increase sales and attract new customers.
Behavioral Science Consultant: By combining marketing expertise with an understanding of human behavior, graduates can work as behavioral science consultants, advising organizations on how to influence consumer decisions effectively.
Human Resources Specialist: The knowledge of psychology gained in this program can also open doors to HR roles, such as recruitment and employee training, where understanding human behavior and motivation is key.
Entrepreneur/Start-up Founder: Graduates with an entrepreneurial mindset can use their dual expertise in psychology and marketing to launch their own businesses or marketing consultancy services, capitalizing on consumer insights to drive business success.
