MBA (Business Analytics)
The MBA in Business Analytics at Middlesex University Dubai is designe...
BA (Hons) Business Management (Marketing)
Dubai
INTAKE: Jan & Sept
Program Overview
The BA (Hons) Business Management (Marketing) program at Middlesex University Dubai offers students a comprehensive understanding of the core business principles with a specific focus on marketing strategies and practices. This undergraduate program is designed to equip students with the knowledge and skills required to manage and promote business products or services effectively. It combines both theoretical and practical learning to ensure graduates are prepared for the dynamic marketing industry. The curriculum emphasizes strategic thinking, creativity, and analytical skills, which are essential for success in the global marketing landscape.
Curriculum: The curriculum of the BA (Hons) Business Management (Marketing) program at Middlesex University Dubai covers a wide range of topics to provide a robust foundation in business management and marketing. Key subjects include marketing principles, consumer behavior, brand management, digital marketing, and marketing research. Students also study key areas of business such as finance, human resources, and strategic management, all with a focus on how they integrate with marketing strategies. The program is structured to develop critical thinking and problem-solving skills, preparing students for a variety of roles in marketing and business management.
Research Focus: The BA (Hons) Business Management (Marketing) program places a strong emphasis on research and the application of marketing theories to real-world challenges. Students are encouraged to undertake independent research projects, exploring contemporary issues in marketing, such as the impact of digital technologies, consumer behavior patterns, and global market trends. The university provides access to extensive resources, including academic journals, industry reports, and databases, allowing students to stay updated on the latest developments in marketing research. This focus on research enhances the academic depth and practical relevance of the program.
Industry Engagement: Middlesex University Dubai maintains strong ties with industry leaders and organizations, providing students with ample opportunities for internships, networking, and industry placements. The BA (Hons) Business Management (Marketing) program integrates practical experience with academic learning, ensuring that students gain hands-on exposure to the marketing sector. Through partnerships with major corporations, students can participate in live projects, gain insights from guest speakers, and enhance their professional profiles. This engagement helps students develop a practical understanding of the marketing world and prepares them for a successful career in the industry.
Global Perspective: The BA (Hons) Business Management (Marketing) program at Middlesex University Dubai is designed with a global perspective in mind. The curriculum incorporates international marketing strategies, global consumer behavior, and cross-cultural communication, preparing students to work in diverse and international environments. Dubai, as a hub for business and marketing in the Middle East, offers students a unique vantage point to understand and analyze marketing strategies on a global scale. Students are exposed to global marketing practices and are encouraged to think beyond regional boundaries, making them well-equipped for careers in multinational corporations.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 61450
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 72 or higher.
- PTE: Overall score of 51 or higher.
Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.
Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.
Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.
Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.
Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.
Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.
Graduates of the BA (Hons) Business Management (Marketing) program at Middlesex University Dubai have a wide array of career options across various industries due to the comprehensive marketing and business management skills they acquire. The program equips students with essential knowledge in strategic marketing, consumer behavior, and digital marketing, which opens doors to numerous career paths in both local and international markets.
Marketing Manager: As a Marketing Manager, graduates can oversee the marketing activities of an organization, develop marketing strategies, and manage campaigns. Their responsibilities include market research, brand management, digital marketing, and ensuring the organization’s products and services are effectively promoted.
Brand Manager: Graduates may pursue a career as a Brand Manager, where they are responsible for developing and maintaining the image of a company’s brand. This role involves working on marketing strategies, promotional activities, and consumer research to ensure the brand resonates with its target audience.
Digital Marketing Specialist: In the digital age, a Digital Marketing Specialist is in high demand. Graduates can take on roles involving search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and online content strategies to help businesses expand their online presence.
Market Research Analyst: With strong research and analytical skills, graduates can work as Market Research Analysts. This role involves gathering and analyzing market data to help companies make informed decisions about products, services, and marketing strategies. They use tools like surveys, data analytics, and trend analysis.
Advertising Executive: As an Advertising Executive, graduates can work in agencies or corporations to create and implement advertising strategies. They are responsible for managing client relationships, creating advertising content, and running campaigns across various platforms, such as print, television, and digital media.
Sales Manager: The Sales Manager role involves leading a sales team, setting sales targets, and creating strategies to increase revenue. Graduates can work in any sector, managing key accounts, and overseeing the entire sales process, from lead generation to closing deals.
Public Relations (PR) Specialist: A PR Specialist helps organizations maintain a positive public image through media relations, press releases, and public events. Graduates with a flair for communication can pursue this career in various sectors, including media, entertainment, and corporate environments.
Event Manager: Graduates can work as Event Managers, planning and organizing corporate and promotional events. They ensure that events are well-executed, from conception to completion, while handling logistics, budgeting, and marketing for the event.
Entrepreneur/Start-up Founder: Some graduates may choose to use their business and marketing skills to launch their own ventures. As Entrepreneurs, they can create their own start-ups, particularly in the digital marketing space or in industries where innovation and marketing expertise are crucial for success.
Product Manager: Graduates may also find roles as Product Managers, where they oversee the development and marketing of new products. They are responsible for coordinating with various departments, conducting market research, and ensuring products meet customer needs.
Social Media Manager: With the rise of social media marketing, a Social Media Manager role is a common path. Graduates can create, manage, and monitor social media campaigns to build brand awareness, engage audiences, and drive traffic to websites.
