MBA (Business Analytics)
The MBA in Business Analytics at Middlesex University Dubai is designe...
BA Honours Digital Media and Communications
Dubai Knowledge Park
INTAKE: September
Program Overview
The BA Honours Digital Media and Communications program at Middlesex University Dubai is designed to equip students with the knowledge and skills required to excel in the rapidly changing world of digital media. The program offers an in-depth understanding of various aspects of digital media, including content creation, digital marketing, social media strategies, and media communications. With a focus on contemporary industry practices, the program prepares students to navigate the evolving media landscape and effectively communicate across digital platforms. Students gain both theoretical insights and practical experience, ensuring they are well-equipped to enter a variety of media and communications-related careers.
Curriculum: The curriculum of the BA Honours Digital Media and Communications program at Middlesex University Dubai is a blend of theoretical and practical learning, providing students with a comprehensive understanding of digital media and communication strategies. The program includes core courses in digital content creation, media production, web development, digital marketing, social media management, and media law. Students also explore areas such as digital storytelling, interactive media, and global communication trends. Throughout the program, students work on hands-on projects, creating their own digital content and campaigns, while also gaining valuable skills in communication, research, and analysis. The curriculum is designed to ensure that graduates are ready to adapt to the fast-paced world of digital media and communications.
Research Focus: The research focus of the BA Honours Digital Media and Communications program at Middlesex University Dubai emphasizes the evolving nature of digital media and its impact on society. Students are encouraged to explore topics such as media ethics, digital storytelling, the role of social media in modern communication, and the influence of technology on traditional media channels. Research projects allow students to analyze contemporary issues in digital media, using a combination of qualitative and quantitative methods. By engaging with both the theoretical and practical aspects of digital media, students develop the critical thinking and research skills required to understand and contribute to ongoing debates in the field of digital communication.
Industry Engagement: Industry engagement is an integral part of the BA Honours Digital Media and Communications program at Middlesex University Dubai. The university has established strong connections with leading media organizations, allowing students to benefit from internships, industry placements, and guest lectures from professionals in the field. These opportunities enable students to gain real-world experience and understand the latest trends and challenges in the media industry. Students also have the chance to work on industry-led projects, collaborate with media companies, and participate in events such as digital media conferences and workshops. This hands-on industry exposure enhances students' employability and prepares them for successful careers in digital media and communications.
Global Perspective: The BA Honours Digital Media and Communications program at Middlesex University Dubai provides a global perspective by incorporating international media trends, global communication practices, and cross-cultural communication strategies into the curriculum. The program encourages students to examine the role of digital media in shaping global society, exploring topics such as digital activism, global media flows, and the digital divide. Students are also exposed to the challenges and opportunities of communicating across different cultures and regions, preparing them to work in international media and communications environments. With a diverse student body and global partnerships, Middlesex University Dubai fosters an environment where students can engage with peers from various cultural backgrounds, enhancing their understanding of global communication practices.
Location
Dubai Knowledge Park
Score
IELTS 6
Tuition Fee
AED 61450
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 72 or higher.
- PTE: Overall score of 51 or higher.
Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.
Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.
Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.
Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.
Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.
Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.
Graduates of the BA Honours Digital Media and Communications program at Middlesex University Dubai have a wide array of career opportunities available to them. With the rapidly growing demand for digital media professionals, the program equips students with the skills to thrive in various industries such as media, advertising, public relations, digital marketing, and content creation.
Digital Media Specialist: Digital media specialists focus on creating, curating, and managing content across various online platforms. They use their expertise to increase engagement and brand visibility through the strategic use of digital media tools and techniques.
Social Media Manager: Social media managers are responsible for creating and executing strategies to enhance a brand’s presence across social media platforms. They develop campaigns, create content, and analyze performance metrics to ensure effective digital communication.
Content Creator/Producer: Graduates can pursue roles as content creators or producers, where they design and produce engaging content for websites, blogs, social media, and other digital platforms. These professionals combine creativity with technical skills to produce multimedia content that resonates with audiences.
Digital Marketing Manager: Digital marketing managers oversee online marketing campaigns and use digital tools and data analytics to optimize campaign performance. Graduates can manage online advertising, email marketing, SEO, and content marketing strategies to drive business growth.
Public Relations Specialist: PR specialists in digital media handle brand reputation and communication strategies for clients. They focus on managing relationships with the public, creating press releases, handling crisis communication, and promoting the brand’s image in the digital space.
Media Planner: Media planners work with brands to select the most effective digital platforms for reaching target audiences. By understanding media trends, consumer behavior, and digital analytics, they create media strategies that align with marketing objectives.
Web Content Manager: Web content managers are responsible for overseeing content development and ensuring that websites have fresh, engaging, and optimized content. They ensure that web content is in line with brand messaging and is easily accessible to users.
Video Producer/Editor: Video production professionals are in high demand as video content becomes increasingly popular across digital platforms. Graduates can work as video producers or editors, creating video content for marketing campaigns, social media, YouTube channels, or corporate websites.
SEO Specialist: SEO (Search Engine Optimization) specialists focus on optimizing content for search engines. By improving website ranking and visibility, they ensure that businesses’ digital content reaches a broader audience and achieves higher search engine rankings.
Brand Strategist: Digital brand strategists develop strategies that help brands strengthen their online presence. They use digital media platforms and data analytics to craft compelling brand narratives, design visual identities, and promote consistent messaging across various digital channels.
Media Consultant: Media consultants provide expert advice on media planning, content strategies, and brand development. They assist organizations in utilizing digital media more effectively to achieve business goals, improve customer engagement, and enhance brand presence.
Event Coordinator: Digital media graduates with an interest in event management can take on roles as event coordinators, organizing events that leverage digital marketing and media strategies. These professionals ensure that digital campaigns complement live events, such as product launches or brand activations.
Podcast Producer: The increasing popularity of podcasts as a form of digital media has created opportunities for graduates to work as podcast producers, where they manage podcast production, editing, and distribution, while also curating engaging topics and attracting an audience.
Advertising Executive: Graduates can also work as advertising executives, using their knowledge of digital media to create online campaigns for various brands. They work with creative teams and media buyers to craft compelling advertisements for social media platforms, search engines, and display networks.
Freelancer/Entrepreneur: With the skills gained in content creation, digital marketing, and media communication, some graduates opt to start their own business or become freelancers. This allows them to work on a variety of projects with different clients across sectors such as digital marketing, video production, and media consulting.
