MA Media & Communication
Manipal University Dubai offers a comprehensive Master of Arts (MA) in Media & Comm...
Dubai
INTAKE: September
The BSc in Design Management program at Manipal University Dubai combines creativity with business acumen, offering students a comprehensive education in both design principles and management practices. This interdisciplinary program is designed to prepare students to manage design projects, lead creative teams, and contribute to innovative product development processes. It blends design theory with strategic business management, providing students with the skills needed to drive innovation and ensure the successful execution of design projects within diverse industries such as fashion, architecture, product design, and branding. The program aims to equip students with a solid foundation in both design thinking and managerial expertise, enabling them to thrive in the dynamic and competitive global design industry.
Curriculum: The BSc in Design Management curriculum at Manipal University Dubai is structured to provide students with a well-rounded education in both creative and managerial domains. Core courses cover areas such as design principles, design thinking, product design, branding, marketing, design strategy, and project management. Additionally, students engage in courses focusing on business management aspects like financial management, human resources, operations, and entrepreneurship. The curriculum also includes practical training through design projects, case studies, and industry-led assignments, which allow students to apply theoretical knowledge to real-world situations. The program offers a balanced approach, ensuring that students graduate with both creative problem-solving skills and a strategic mindset essential for managing design processes and teams in various sectors.
Research Focus: Research in the BSc in Design Management program at Manipal University Dubai emphasizes innovative approaches to managing design projects, understanding market trends, and optimizing design processes for business success. Students are encouraged to explore areas such as sustainable design practices, user-centered design, design innovation, and the integration of digital technologies in design processes. The program fosters a research-driven environment where students can contribute to improving design practices in fields like product development, branding, and digital design. Furthermore, students can engage in research projects that focus on the impact of design management on business growth and customer experience, exploring how effective design can drive profitability and competitiveness in global markets.
Industry Engagement: Industry engagement is a key component of the BSc in Design Management program at Manipal University Dubai. The university maintains strong ties with leading design firms, companies, and industry experts to ensure that students gain real-world exposure and hands-on experience. Through internships, industry collaborations, guest lectures, and workshops, students are able to connect with professionals, gain insights into current industry practices, and build a network that will benefit them throughout their careers. The program also features industry-led projects, where students work on live briefs, providing them with the opportunity to apply their knowledge to real design challenges and deliver tangible results. This practical engagement prepares students for the complexities of the design industry and enhances their employability upon graduation.
Global Perspective: The BSc in Design Management program at Manipal University Dubai offers students a global perspective on design and business management. The university attracts a diverse student body from various parts of the world, fostering cross-cultural collaboration and exposure to different design practices and perspectives. The curriculum incorporates global design trends, international branding strategies, and best practices from leading design markets worldwide. Students also benefit from the opportunity to engage in international exchange programs and collaborations with design institutions and businesses abroad. This global outlook ensures that graduates are well-prepared to work in the international design industry, adapting to different cultural contexts and managing design projects across diverse markets.
Dubai
AED 42000
Undergraduate Entry Requirements
Application Fee: AED 3150
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 50% or above in their previous academic qualifications.
English Language Proficiency:
Manipal University Dubai (MUD) offers various scholarships to international students to help ease the financial burden and encourage academic excellence. These scholarships are designed to recognize the hard work, talent, and potential of students, making quality education more accessible. The university’s scholarship programs are aimed at supporting students who demonstrate strong academic performance, leadership qualities, or financial need.
Merit-Based Scholarships: MUD provides merit-based scholarships to international students who have demonstrated exceptional academic achievements in their previous studies. These scholarships are awarded based on the student’s performance during the admission process, and the amount can vary depending on the program and qualifications. These scholarships are highly competitive and are awarded to students who have excelled in their respective fields.
Sports Scholarships: Students with exceptional skills in sports can avail themselves of the sports scholarships offered by Manipal University Dubai. These scholarships are aimed at encouraging student-athletes to maintain a balance between their academic and athletic pursuits. MUD provides support for international students who represent the university in various sports events and competitions.
Need-Based Scholarships: To assist students who may face financial difficulties, MUD offers need-based scholarships. These scholarships are designed to support international students from financially disadvantaged backgrounds and provide them with the opportunity to pursue higher education without financial constraints. Students are required to demonstrate their financial need and provide supporting documentation to be considered for these scholarships.
Program-Specific Scholarships: Manipal University Dubai offers several program-specific scholarships for international students enrolled in certain courses. These scholarships may vary depending on the program of study and are awarded based on academic merit or other criteria set by the university. Scholarships are available in various disciplines, including engineering, business, design, and computer science.
Graduates of the BSc in Design Management program from Manipal University Dubai are well-equipped to pursue diverse career opportunities in the dynamic and rapidly evolving design industry. The program’s blend of design skills and business management expertise ensures that graduates can successfully take on roles in various sectors such as product design, branding, marketing, retail, and digital design.
Design Manager: Design managers lead design projects and teams, ensuring that design concepts are effectively translated into market-ready products or services. They are responsible for managing project timelines, budgets, and resources, while ensuring that design solutions align with business objectives and customer needs.
Brand Manager: Brand managers are responsible for developing and maintaining the identity and image of a brand. They oversee brand strategy, including product design, marketing, and communication efforts, ensuring that the brand remains consistent across all touchpoints and resonates with the target audience.
Product Designer: Product designers conceptualize and create new products, focusing on both functionality and aesthetics. They work across a variety of industries such as consumer electronics, automotive, and fashion, combining user experience (UX) design principles with practical design to create innovative, marketable products.
Creative Director: Creative directors oversee the creative aspects of design projects, from concept to final product. They manage teams of designers, artists, and content creators to ensure that the design output meets the vision and objectives of the company or client. They are often found in marketing agencies, design firms, and entertainment companies.
UX/UI Designer: UX/UI designers focus on creating user-friendly interfaces and experiences for digital products, such as websites, apps, and software. They work to improve the usability and visual appeal of digital platforms, ensuring that users have a seamless and enjoyable experience.
Marketing and Communications Specialist: Marketing professionals with a background in design management play a key role in promoting products, brands, and services. They work on developing marketing strategies, creating design-led campaigns, and engaging with target audiences through digital and traditional marketing channels.
Project Manager: Project managers in design industries oversee the execution of design projects from start to finish. They manage timelines, budgets, and client expectations while coordinating with designers, developers, and other stakeholders to ensure that projects are completed successfully and efficiently.
Entrepreneur/Start-up Founder: Graduates with an entrepreneurial mindset may choose to start their own design-related businesses, such as design studios, branding agencies, or product development companies. The program equips them with the necessary skills to run a business, including financial management, marketing, and team leadership.
Retail Manager/Visual Merchandiser: Retail managers and visual merchandisers work in the retail sector, designing and implementing the visual layout of stores and displays to enhance the shopping experience. They ensure that the store's design and layout are aligned with the brand's identity and customer expectations.
Sustainability Consultant: With increasing focus on sustainable design practices, graduates can work as sustainability consultants, advising businesses on how to incorporate environmentally friendly practices into their design processes. They may focus on eco-friendly product design, sustainable materials, and reducing waste in design and manufacturing.
Advertising Creative: Advertising creatives work in advertising agencies to develop design-centric marketing campaigns. They conceptualize and design visuals that align with brand messages, targeting specific demographics through various media channels, including print, digital, and broadcast.
Design Consultant: Design consultants offer their expertise to companies, helping them solve design challenges, develop new products, or refine existing ones. They provide advice on product design, branding, and customer engagement, ensuring that their clients’ designs meet both business and customer needs.
Digital Media Designer: Digital media designers create visual content for digital platforms such as websites, social media, apps, and video games. They use graphic design, animation, and multimedia tools to develop engaging and interactive content for online audiences.
Art Director: Art directors are responsible for the visual style and design elements of various media productions, including advertisements, magazines, and digital content. They work closely with creative teams to ensure that design concepts are executed according to the brand's aesthetic guidelines.
Public Relations Manager: PR managers with a background in design management play an important role in shaping the public image of brands, products, or services. They develop and execute PR strategies that involve design elements, such as visual content, to create strong and compelling brand narratives.