Master of Business Administration - Finance
The Institute of Management Technology (IMT), Dubai, offers a one-year Master of Bu...
Bachelor of Business Administration - Digital Business
Dubai
INTAKE: January
Program Overview
The Bachelor of Business Administration (BBA) in Digital Business at the Institute of Management Technology (IMT), Dubai, is designed to equip students with the knowledge and skills required to thrive in the digital era. This program blends business fundamentals with cutting-edge digital technologies, preparing graduates for roles in dynamic industries such as e-commerce, digital marketing, and data analytics. Students are immersed in an innovative academic environment that emphasizes real-world applications of digital business strategies.
Curriculum: The curriculum of the BBA in Digital Business is meticulously crafted to balance core business principles with specialized digital business concepts. Courses include foundational subjects such as Accounting, Economics, and Management, as well as advanced topics like Digital Marketing, E-Business Models, Artificial Intelligence in Business, and Data Analytics. Students also engage in capstone projects and internships, enabling them to apply their knowledge to real-world scenarios. This comprehensive approach ensures graduates are both business-savvy and tech-forward.
Research Focus: IMT Dubai places a strong emphasis on research, fostering a culture of inquiry and innovation. Faculty members and students collaborate on research projects that explore emerging trends in digital transformation, consumer behavior in online spaces, and the integration of AI in business operations. These research opportunities enable students to contribute to thought leadership in the digital business domain while staying abreast of the latest industry developments.
Industry Engagement: A defining feature of the BBA program at IMT Dubai is its robust industry engagement. The institution partners with leading companies and startups to provide students with hands-on experience through internships, guest lectures, and live projects. These connections also facilitate networking opportunities, giving students a competitive edge in the job market. Additionally, industry visits and workshops keep students informed about the latest technological advancements and business practices.
Global Perspective: Situated in Dubai, a global business hub, IMT offers students a multicultural and international learning environment. The program incorporates a global perspective through diverse faculty, exchange programs, and international case studies. Students gain exposure to global business practices and trends, preparing them to excel in the interconnected world of digital commerce.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 31250
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
The Institute of Management Technology (IMT), Dubai, provides a range of scholarships designed to support international students who demonstrate academic excellence, leadership potential, and financial need. These scholarships aim to make quality education more accessible and help students focus on their studies without financial worries.
Merit-Based Scholarships: The Institute of Management Technology (IMT), Dubai, offers a range of merit-based scholarships to reward academic excellence and leadership potential among international students. These scholarships are available for both undergraduate and postgraduate programs and are awarded based on prior academic performance, standardized test scores, and extracurricular achievements.
Diversity Scholarships: To promote a multicultural learning environment, IMT Dubai provides diversity scholarships for international students from various countries. This initiative aims to encourage a global perspective and cultural exchange within the campus community.
Financial Need Scholarships: IMT Dubai understands the financial challenges some international students may face and offers need-based scholarships to support deserving candidates. Applicants are required to demonstrate financial need along with their academic credentials during the application process.
Women in Leadership Scholarships: To empower women and foster gender diversity in business, IMT Dubai provides scholarships for female students who exhibit strong leadership potential and making an impact in their chosen fields.
Early Application Scholarships: Students who apply early to IMT Dubai may be eligible for special scholarships that recognize their proactive approach and commitment to joining the institute. These scholarships encourage timely applications and reward dedicated candidates.
Graduates of the Bachelor of Business Administration (BBA) in Digital Business from the Institute of Management Technology (IMT), Dubai, have access to a wide range of career opportunities across various industries. The program’s focus on integrating business principles with cutting-edge digital technology prepares students for roles in both traditional and emerging sectors.
Digital Marketing Specialist: Utilize skills in digital campaigns, SEO, SEM, and social media marketing to enhance brand visibility and drive online engagement.
E-commerce Manager: Oversee online retail operations, develop e-commerce strategies, and optimize digital platforms for maximum profitability.
Data Analyst: Interpret data to provide actionable business insights, helping companies improve their digital performance and decision-making.
Business Analyst - Digital Transformation: Assist organizations in transitioning to digital-first operations by analyzing workflows and implementing digital solutions.
Social Media Manager: Develop and manage social media strategies to enhance a company’s digital presence and audience engagement.
Web and App Developer: Leverage technical skills to design and maintain user-friendly digital platforms for businesses.
AI and Automation Consultant: Provide expertise in integrating AI and automation tools into business processes to improve efficiency.
Entrepreneur - Digital Startups: Use entrepreneurial skills to launch and manage your own digital business venture.
Project Manager - Digital Initiatives: Lead digital transformation projects, ensuring timely delivery and alignment with organizational goals.
