MSc Sustainable Innovation and Entrepreneurship
The MSc in Sustainable Innovation and Entrepreneurship at the ...
BSc Business Management with Marketing
Dubai
INTAKE: September
Program Overview
The BSc Business Management with Marketing program at the University of Birmingham, Dubai, offers a comprehensive education that blends foundational business principles with specialized expertise in marketing. This program is designed to prepare students for the evolving demands of global markets by equipping them with critical thinking, strategic decision-making, and creative problem-solving skills. Students gain a strong understanding of how businesses operate and how marketing strategies drive growth and customer engagement.
Curriculum: The curriculum of the BSc Business Management with Marketing program combines core business modules with focused marketing subjects. Key areas of study include consumer behavior, marketing analytics, digital marketing, brand management, and strategic marketing planning. Core business topics such as finance, operations, and organizational behavior ensure students have a well-rounded understanding of business operations. Practical learning is emphasized through case studies, group projects, and real-world simulations, enabling students to apply their knowledge to real business scenarios.
Research Focus: The University of Birmingham, Dubai, promotes a research-led teaching approach, and the BSc Business Management with Marketing program reflects this commitment. Students explore the latest trends and challenges in marketing, such as digital transformation, sustainability, and customer-centric strategies. Faculty members with extensive research expertise guide students in understanding market dynamics and developing innovative solutions. This research-oriented learning ensures students graduate with the ability to critically analyze marketing trends and contribute to academic and industry advancements.
Industry Engagement: Industry engagement is a cornerstone of the program, offering students valuable insights and practical exposure. The university’s strong connections with leading organizations and businesses provide opportunities for internships, guest lectures, and industry projects. These experiences bridge the gap between academic learning and practical application, enhancing employability. Workshops and career development sessions further prepare students to succeed in competitive job markets and entrepreneurial ventures.
Global Perspective: Located in Dubai, an international business hub, the program offers students a global perspective on business and marketing. The multicultural campus and diverse student community foster cross-cultural understanding, which is vital in today’s interconnected world. The curriculum integrates global marketing strategies and trends, preparing graduates to thrive in international markets. The University of Birmingham’s global reputation further enhances students’ credentials, opening doors to opportunities worldwide.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 124343
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 88 or higher.
- PTE: Overall score of 67 or higher.
The University of Birmingham Dubai offers a range of scholarships designed to support international students who wish to pursue their studies at this prestigious institution. These scholarships are aimed at recognizing academic excellence and assisting students in making their education more affordable.
Undergraduate Scholarships: The University of Birmingham Dubai offers merit-based scholarships for international undergraduate students, recognizing high academic performance from students applying to various programs. These scholarships are typically awarded to students who demonstrate exceptional academic potential and achievements in their prior education.
Country-Specific Scholarships: To further encourage international diversity, the University of Birmingham Dubai offers country-specific scholarships for students from certain regions or countries. These scholarships are designed to make higher education accessible to students from various parts of the world, ensuring that talented individuals from all backgrounds have the opportunity to study at a globally recognized institution.
Early Payment Scholarships: The university also offers financial incentives for students who pay their tuition fees early. These early payment scholarships provide a discount on tuition, helping students to reduce the cost of their studies while securing their place at the University of Birmingham Dubai.
Graduates of the BSc Business Management with Marketing program at the University of Birmingham, Dubai, are well-positioned to embark on successful careers in a variety of roles within the dynamic field of marketing and business management. With a strong blend of business acumen and specialized marketing expertise, students are equipped to tackle real-world business challenges and contribute to the growth and innovation of organizations across multiple sectors.
Marketing Manager: Lead marketing teams, develop marketing strategies, and oversee campaign execution to enhance brand visibility, customer engagement, and business growth.
Digital Marketing Specialist: Focus on online channels, creating and executing digital marketing strategies using SEO, content marketing, social media, and paid advertising.
Brand Manager: Manage brand identity, positioning, and messaging to strengthen brand equity and market presence.
Product Manager: Oversee the development and marketing of products, including market research, product positioning, and pricing strategies.
Market Research Analyst: Analyze consumer trends, market conditions, and competitor activity to provide insights that drive strategic marketing decisions.
Social Media Manager: Create and implement social media strategies to engage audiences, build brand loyalty, and drive traffic to online platforms.
Public Relations (PR) Manager: Manage an organization’s public image and relations, creating press releases, handling media interactions, and fostering positive media coverage.
Sales and Marketing Director: Lead cross-functional teams to align sales and marketing efforts, focusing on revenue growth, customer acquisition, and retention strategies.
Advertising Executive: Develop creative advertising campaigns across various platforms, ensuring brand consistency and maximum reach.
Event Manager: Plan, organize, and execute corporate events, product launches, and marketing campaigns that strengthen customer relations and brand visibility.
