Masters of Business Administration
The University of Bolton Ras Al Khaimah in Dubai offers a dynamic and comprehensive Mas...
BSc (Hons) Digital Management and Marketing
Dubai
INTAKE: January
Program Overview
The BSc (Hons) Digital Management and Marketing program at the University of Bolton Ras Al Khaimah, Dubai is designed to equip students with the essential knowledge and skills needed to excel in the rapidly evolving digital marketing landscape. The program focuses on combining core principles of business management with contemporary marketing techniques, especially in digital spaces. Students gain in-depth understanding of digital marketing strategies, consumer behavior, data analytics, and the latest technologies driving innovation in the marketing industry. Upon completion, graduates are prepared to take on key roles in digital marketing, advertising, brand management, e-commerce, and social media management.
Curriculum: The curriculum of the BSc (Hons) Digital Management and Marketing program is structured to provide a solid foundation in both business management and digital marketing. The program integrates theoretical knowledge with practical skills, ensuring students are ready for the challenges of modern marketing practices. Core modules include digital marketing strategy, social media marketing, data analytics, search engine optimization (SEO), content creation, consumer behavior, and digital advertising. The program also covers essential business disciplines such as leadership, project management, and entrepreneurial thinking, which are crucial for success in the marketing industry. Students will have opportunities to apply their learning through case studies, projects, and real-world scenarios.
Research Focus: The BSc (Hons) Digital Management and Marketing program places a significant emphasis on research and data analysis, which are vital for understanding market trends and customer preferences in the digital era. The program encourages students to conduct independent research into various aspects of digital marketing, including consumer behavior, emerging technologies, and digital trends. Research topics may include digital advertising effectiveness, the impact of social media on brand perception, and the role of artificial intelligence (AI) in marketing. Through research-based assignments and projects, students develop critical thinking and analytical skills that will be valuable in their future careers.
Industry Engagement: Industry engagement is a key feature of the BSc (Hons) Digital Management and Marketing program. The University of Bolton Ras Al Khaimah, Dubai has established strong ties with leading companies in the digital marketing and business sectors, ensuring that students benefit from real-world experience and professional insights. Through internships, industry placements, and guest lectures by professionals, students can apply their theoretical knowledge to practical scenarios and gain hands-on experience. The program’s collaboration with industry leaders also provides networking opportunities, which are invaluable for career development. Furthermore, the university encourages students to work on live projects, allowing them to engage with businesses to solve actual marketing challenges.
Global Perspective: The BSc (Hons) Digital Management and Marketing program offers a global perspective, preparing students to work in an increasingly interconnected and digital world. The curriculum includes international marketing strategies, global consumer behavior analysis, and cross-cultural communication, enabling students to understand the challenges and opportunities that arise in global markets. The university’s international community provides students with exposure to diverse cultures, enhancing their ability to work in multicultural teams. Furthermore, the University of Bolton Ras Al Khaimah, Dubai draws on the expertise of faculty members with global experience, ensuring that students gain a well-rounded and international viewpoint in their education.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 27500
Undergraduate Entry Requirements
Application Fee: AED 2205
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 50 or higher.
The University of Bolton Ras Al Khaimah (RAK) is making higher education accessible to students worldwide by offering a range of scholarships and financial aid options. These opportunities are designed to support academic excellence and ease the financial burden for international students.
Merit-Based Scholarships: The university provides merit-based scholarships to international students who demonstrate outstanding academic performance. Scholarships are awarded based on prior academic achievements, such as high grades in high school or equivalent qualifications.
Early Bird Discounts: International students who complete their application process and enroll early may qualify for early bird discounts. This initiative encourages timely applications and offers significant cost savings on tuition fees.
Need-Based Financial Aid: For students requiring financial assistance, the university offers need-based financial aid programs. These scholarships are tailored to help students from economically disadvantaged backgrounds achieve their educational goals.
Program-Specific Scholarships: Certain programs at the University of Bolton RAK offer specialized scholarships. For example, students enrolling in Engineering, Business, or IT programs may have access to exclusive funding opportunities to support their academic journey.
Sports and Extracurricular Scholarships: Students who excel in sports, cultural activities, or other extracurricular pursuits may be eligible for sports or talent-based scholarships. These scholarships recognize well-rounded individuals who contribute positively to campus life.
Corporate and Partner Scholarships: The university collaborates with corporate entities and academic partners to provide additional funding options for international students. Corporate-sponsored scholarships may be available for students pursuing specific disciplines.
The BSc (Hons) Digital Management and Marketing program at the University of Bolton Ras Al Khaimah, Dubai opens a wide range of career opportunities for graduates in the ever-growing digital marketing sector. With the increasing reliance on digital technologies in all areas of business, the demand for skilled professionals in digital marketing and management is high.
Digital Marketing Manager: Oversee online marketing campaigns, develop digital marketing strategies, and manage social media accounts to drive brand awareness and engagement.
SEO Specialist: Focus on optimizing websites to rank higher in search engine results, driving organic traffic through keyword strategies, on-page and off-page SEO techniques.
Social Media Manager: Plan, execute, and oversee a company’s social media strategy across platforms like Facebook, Instagram, LinkedIn, and Twitter, aiming to boost engagement and conversions.
E-commerce Manager: Manage online stores and oversee all aspects of online sales, from product listings to customer service, ensuring a seamless shopping experience.
Content Marketing Specialist: Create and manage content strategies to attract and engage target audiences, focusing on content creation, curation, and distribution across digital channels.
Data Analyst: Analyze digital marketing campaign performance, customer behavior, and trends through data, generating insights to inform business decisions.
Brand Manager: Focus on developing and managing a brand’s image, positioning, and reputation, ensuring consistency across all digital and offline marketing activities.
Affiliate Marketing Manager: Manage affiliate programs and relationships with partners, ensuring effective promotion and generating additional revenue streams for businesses.
Digital Advertising Specialist: Specialize in online advertising strategies, using platforms like Google Ads, Facebook Ads, and other PPC campaigns to drive traffic and conversions.
Entrepreneur: Armed with digital marketing knowledge, some graduates may choose to launch their own digital marketing agencies, startups, or consultancy firms.
