Master in International Logistics and Port Management
The Master in International Logistics and Port Management at EM Normandie - Dubai is a ...
Bachelor in International Management - Digital Business
Dubai
INTAKE: September
Program Overview
The Bachelor in International Management - Digital Business program at EM Normandie, Dubai is designed to provide students with the skills and knowledge necessary to thrive in the digital age. The program focuses on the intersection of international business management and digital transformation, preparing students to lead digital initiatives and manage business operations in a globalized environment. With a curriculum that blends business fundamentals with advanced digital technologies, students are trained to navigate the challenges and opportunities posed by the digital economy. The program equips students with the expertise required to manage e-commerce platforms, digital marketing strategies, data analytics, and other digital business functions, making them highly valuable in the modern business landscape.
Curriculum: The curriculum for the Bachelor in International Management - Digital Business is comprehensive, blending core business courses with specialized digital business modules. Students will learn essential business disciplines, such as finance, marketing, and management, alongside digital skills including web development, data analysis, digital marketing, and e-commerce strategies. Key subjects in the program include digital transformation, cloud computing, cybersecurity, digital innovation, business analytics, and social media marketing. The curriculum also includes practical applications, group projects, case studies, and internships, providing students with the experience they need to apply their learning in real-world scenarios. The balance between theoretical knowledge and practical experience ensures that graduates are well-prepared for the digital business world.
Research Focus: At EM Normandie, Dubai, the research focus in the Bachelor in International Management - Digital Business program centers on understanding how digital technologies are transforming global business practices. Key research areas include digital entrepreneurship, the impact of artificial intelligence on business models, digital marketing strategies, e-commerce development, and the role of big data in decision-making. Faculty members encourage students to engage in research that explores emerging trends and innovations in digital business. Students can collaborate on research projects, gaining insights into current challenges in digital business while contributing to the body of knowledge in this dynamic field.
Industry Engagement: Industry engagement is a critical component of the Bachelor in International Management - Digital Business program at EM Normandie, Dubai. The university maintains strong connections with industry leaders, offering students valuable opportunities for internships, collaborative projects, and networking events. Guest lectures from digital business experts provide students with insights into the latest trends and best practices. These interactions with industry professionals allow students to apply classroom concepts to real-world challenges and gain first-hand experience in the digital business domain. The university also works with various companies to create industry-focused projects that students can participate in, enhancing their practical learning and career prospects.
Global Perspective: The Bachelor in International Management - Digital Business program at EM Normandie, Dubai, emphasizes a global perspective on digital business strategies. Students gain a deep understanding of how digital technologies are shaping global markets and how businesses can leverage digital tools to expand internationally. The program’s curriculum includes a focus on international market entry strategies, cross-cultural management, and global digital business trends. Students also have the opportunity to participate in exchange programs with EM Normandie’s global campuses, further enhancing their understanding of the international digital business landscape. The diverse student body and faculty contribute to a multicultural learning environment, preparing students to work in global teams and manage international digital operations.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 70000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 50% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61or higher.
EM Normandie Dubai is supporting the academic and financial aspirations of its international students by offering a range of scholarships. These scholarships are designed to recognize academic excellence, assist with tuition fees, and attract talented students from around the world to join their innovative programs.
Merit-Based Scholarships: EM Normandie Dubai offers merit-based scholarships to international students who demonstrate outstanding academic performance. These scholarships are awarded based on the student’s previous academic achievements and can significantly reduce tuition fees. Students applying for undergraduate or postgraduate programs at the Dubai campus may be eligible for these scholarships, depending on their academic qualifications and the competitiveness of their application.
Early Bird Scholarships: The Early Bird Scholarship is designed to encourage early applications for the academic year. International students who apply well in advance for their chosen program at EM Normandie Dubai are eligible for a reduction in their tuition fees. This scholarship rewards students who demonstrate their pursuing their studies at EM Normandie by submitting applications early.
Partner University Scholarships: EM Normandie Dubai has partnered with several universities worldwide, offering students who come from partner institutions the opportunity to apply for specific scholarships. These scholarships are intended for students who wish to transfer to EM Normandie Dubai to continue their education or further specialize in business management. The scholarships are available to students who meet the criteria set out by the partnership agreement.
External Scholarships and Grants: International students can also explore a variety of external scholarship opportunities offered by government bodies, private organizations, and international agencies. EM Normandie Dubai works closely with students to assist them in identifying these external funding sources. Students are encouraged to research and apply for these scholarships to further reduce their financial burden during their studies.
Graduates of the Bachelor in International Management - Digital Business program at EM Normandie, Dubai are well-equipped to pursue diverse and rewarding career opportunities in the rapidly evolving digital business sector. The program’s focus on international business management combined with digital technologies opens doors to a variety of roles across industries such as e-commerce, digital marketing, tech startups, and global business consulting.
Digital Business Manager: In this role, graduates manage digital transformation initiatives, oversee e-commerce platforms, and drive digital strategies for businesses looking to enhance their online presence and market competitiveness.
E-commerce Manager: E-commerce managers are responsible for developing and implementing strategies to drive online sales, optimize user experience, and oversee digital product listings, marketing, and logistics operations.
Digital Marketing Specialist: This role involves designing and executing digital marketing campaigns across various channels such as social media, search engines, and email, with a focus on driving customer engagement and conversions.
Data Analyst: Graduates can work as data analysts, interpreting digital data to help businesses make informed decisions. They analyze consumer behavior, digital marketing campaign results, and operational data to identify trends and optimize strategies.
Social Media Manager: In this role, graduates manage an organization’s social media presence, creating content, engaging with followers, and using social media platforms to boost brand awareness, customer loyalty, and sales.
Business Consultant (Digital Focus): As business consultants with a digital focus, graduates advise companies on how to integrate digital solutions into their business operations, from process optimization to digital marketing and data analytics.
Digital Project Manager: Digital project managers lead teams to execute digital transformation projects, ensuring timely delivery of digital solutions, software implementations, or website redesigns within budget and scope.
E-commerce Analyst: E-commerce analysts analyze online sales performance, customer engagement, and marketing effectiveness. They provide insights to help businesses improve their online store’s functionality and increase conversions.
Innovation Manager: Innovation managers oversee the development and implementation of new digital products, services, or business models. They drive the adoption of emerging technologies such as AI, blockchain, and cloud computing within organizations.
Chief Technology Officer (CTO): With experience, graduates may progress into leadership roles, such as a CTO, where they manage a company’s technology infrastructure, digital strategies, and the overall integration of digital solutions across departments.
