Graduate certificate in Event Marketing - Sports, Entertainment, Arts
Seneca College is one of the leading institutions for higher education in Canada, offer...
Seneca, York
INTAKE: Jan & Sept
Seneca College, located in Toronto, Ontario, Canada, offers a Graduate Certificate in Brand Management program that is designed to prepare students to become leaders in the field of brand management. This one-year program covers a wide range of topics, including branding strategy, brand identity development, and brand communication.
Curriculum:
The Graduate Certificate in Brand Management program at Seneca College consists of four academic semesters. The program provides a comprehensive curriculum that covers a wide range of topics related to brand management. These courses include:
Branding Strategy: This course provides an introduction to branding strategy and covers the various frameworks and tools available to develop a successful brand strategy.
Brand Identity Development: This course teaches students how to develop a brand identity that reflects the brand's values, vision, and mission. Students will learn about brand positioning, brand architecture, and brand guidelines.
Brand Communication: This course covers the principles and best practices of brand communication. Students will learn about advertising, public relations, social media, and the impact of brand communication on brand equity.
Brand Analytics: This course teaches students how to measure and evaluate the effectiveness of branding strategies. Students will learn about brand tracking, brand equity measurement, and brand audit.
Brand Management in Practice: This course provides students with an opportunity to apply their learning in a real-world setting. Students will work on a project that requires them to develop a comprehensive brand strategy for a real company.
Seneca, York
IELTS 7
CAD 16522
To be considered for admission to postgraduate diploma programs at Seneca College, Indian students must meet the following entry requirements:
Indian students may also be required to submit official transcripts, a statement of purpose, letters of recommendation, and a resume/CV depending on the program they are applying to.
While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities that students can apply for. These scholarships are offered by organizations such as the Canadian government, private organizations, and foundations.
Seneca College also offers financial aid and bursaries to students who demonstrate financial need. These funds can be used to cover tuition fees, textbooks, and other expenses related to studying at Seneca College. Students can apply for financial aid and bursaries by filling out an application form and providing supporting documentation.
The tuition fees for undergraduate and postgraduate diploma programs at Seneca College vary depending on the program and the duration of the program. International students should budget for additional fees such as application fees, textbooks, and materials fees. While Seneca College does not offer scholarships directly to international students, there are various external scholarship opportunities available. Additionally, students can apply for financial aid and bursaries if they demonstrate financial need.
Graduates of the Graduate Certificate in Brand Management program at Seneca College are well-prepared to pursue a variety of career paths in the field of brand management. Some of the job titles that graduates can pursue include:
Brand Manager: This role involves managing a brand or a portfolio of brands. Brand managers are responsible for developing and implementing brand strategies, managing brand budgets, and monitoring brand performance.
Marketing Manager: This role involves managing the marketing function of a company or organization. Marketing managers are responsible for developing marketing strategies, managing marketing budgets, and monitoring marketing performance.
Advertising Manager: This role involves managing the advertising function of a company or organization. Advertising managers are responsible for developing advertising strategies, managing advertising budgets, and monitoring advertising performance.
Public Relations Manager: This role involves managing the public relations function of a company or organization. Public relations managers are responsible for developing public relations strategies, managing public relations budgets, and monitoring public relations performance.
Brand Consultant: This role involves providing branding consulting services to businesses and organizations. Brand consultants advise clients on branding strategy, brand identity development, brand communication, and brand analytics.
The Graduate Certificate in Brand Management program at Seneca College provides students with the skills and knowledge necessary to become leaders in the field of brand management. With a comprehensive curriculum and excellent career prospects, this program is an excellent choice for those looking to build a career in the exciting world of brand management.