Master of Business Administration (Strategic Management and Leadership)
The Master of Business Administration (MBA) in Strategic Management and Leadership at S...
Bachelor of Arts (Mass Communication) - Public Relations and Corporate Communication
Dubai
INTAKE: Jan & Sept
Program Overview
The Bachelor of Arts (BA) in Mass Communication with a specialization in Public Relations and Corporate Communication at Symbiosis International University, Dubai, is a comprehensive program designed to provide students with a robust understanding of the principles of mass communication, alongside in-depth expertise in public relations (PR) and corporate communication. This program equips students with essential skills in managing brand reputation, communication strategies, crisis communication, and corporate storytelling. With a focus on practical experience and strategic communication, graduates are prepared to excel in corporate environments, public relations agencies, non-profit organizations, and government sectors. The curriculum bridges theory with real-world applications to ensure students are fully equipped to navigate the communication challenges in today’s globalized society.
Curriculum: The BA Mass Communication (Public Relations and Corporate Communication) program at Symbiosis International University, Dubai, is structured to provide students with both foundational knowledge in mass communication and specialized learning in PR and corporate communication. Core subjects include communication theory, media ethics, digital communication, strategic communication planning, corporate social responsibility (CSR), and crisis management. The program also focuses on key aspects of public relations, such as media relations, event management, corporate branding, and internal communication. Students are taught how to develop and implement effective communication strategies for organizations, aiming to build and maintain a positive public image. The curriculum also includes practical components, such as internships and live projects, that give students hands-on experience in real-world PR scenarios.
Research Focus: Symbiosis International University, Dubai encourages students in the BA Mass Communication (Public Relations and Corporate Communication) program to engage in research that contributes to the growing field of strategic communication. Research topics may include media influence on public perception, the role of corporate communication in managing brand crises, the evolution of digital PR strategies, and the impact of social media on corporate reputation. Students are guided to critically analyze current trends and practices in PR and corporate communication, fostering analytical thinking and innovative problem-solving. The research focus helps students not only gain insights into industry developments but also become thought leaders in public relations and communication strategy.
Industry Engagement: The BA Mass Communication (Public Relations and Corporate Communication) program at Symbiosis International University, Dubai, emphasizes strong industry engagement to ensure students are well-prepared for the workforce. The university maintains collaborations with leading PR firms, media agencies, corporate organizations, and communication consultants, offering students opportunities for internships, live projects, and industry-driven assignments. These collaborations allow students to gain valuable exposure to real-world communication challenges, giving them the chance to apply theoretical knowledge in professional settings. Guest lectures, workshops, and seminars by industry experts further enhance learning, providing students with insights into the latest trends, tools, and techniques in public relations and corporate communication.
Global Perspective: Symbiosis International University, Dubai provides students with a global perspective on public relations and corporate communication by incorporating international case studies and cross-cultural communication into the curriculum. The program equips students with the ability to work in multicultural environments, preparing them for careers in global PR and communication agencies or multinational corporations. Students are exposed to global best practices in PR strategies, crisis management, and corporate branding, allowing them to understand the challenges and opportunities of managing communication across different markets. Additionally, opportunities for study abroad programs, international internships, and exchange programs enable students to gain practical experience and a deeper understanding of global communication trends.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 42000
Undergraduate Entry Requirements
Application Fee: AED 1,500
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
Symbiosis International University, Dubai, is supporting international students by providing a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, support financial needs, and make world-class education accessible to talented students from around the globe. The university offers both merit-based and need-based scholarships to ensure that deserving international students have the opportunity to pursue their studies at SIU Dubai.
Merit-Based Scholarships: SIU Dubai offers merit-based scholarships to high-achieving international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student’s previous academic qualifications and entrance exam results. The merit scholarships help to reduce the financial burden on outstanding students and encourage them to continue their academic excellence throughout their studies.
Need-Based Scholarships: In addition to merit-based scholarships, SIU Dubai provides need-based scholarships for international students who require financial assistance to pursue their education. These scholarships are designed to support students from various economic backgrounds, ensuring that financial constraints do not hinder their ability to study at one of the leading universities in Dubai. The university assesses the financial need of applicants and awards scholarships accordingly.
Special Scholarships for Specific Programs: Symbiosis International University, Dubai, also offers specific scholarships for certain academic programs. These scholarships are available to international students enrolled in undergraduate and postgraduate courses across various disciplines, including Business Administration, Design, Computer Science, and Law. These program-specific scholarships aim to attract talented students to specialized fields and foster a diverse academic environment.
Early Bird Scholarships: To encourage early applications, SIU Dubai offers early bird scholarships for international students who apply ahead of the official deadline. These scholarships provide a financial incentive for students to complete their applications early and secure their place at the university. Early bird scholarships are generally awarded on a first-come, first-served basis.
Graduates of the Bachelor of Arts (BA) in Mass Communication with a specialization in Public Relations and Corporate Communication from Symbiosis International University, Dubai, are well-prepared for a wide range of career opportunities across various industries. As the demand for skilled communication professionals continues to grow, especially in managing public perceptions, corporate image, and media relations, graduates of this program are equipped with the knowledge and practical skills to take on diverse roles in both private and public sectors.
Public Relations (PR) Specialist: PR specialists manage and shape a company's public image. They are responsible for crafting media releases, organizing press conferences, and handling communication during crises. Their role is to maintain a positive reputation for the brand across various media platforms.
Corporate Communications Manager: These professionals oversee internal and external communication strategies within an organization. They work to ensure that the company's messaging is consistent and aligns with business goals, managing everything from press relations to investor communications.
Media Relations Manager: Media relations managers are responsible for maintaining relationships with the media and securing positive press coverage for their organization or clients. They pitch stories, respond to media inquiries, and ensure effective communication between the company and the press.
Crisis Communication Manager: In times of corporate or public crises, crisis communication managers step in to manage and mitigate damage to a company's reputation. They develop strategic responses, communicate with stakeholders, and navigate sensitive situations to maintain public trust.
Event Manager: Event managers organize and coordinate events that promote a brand or communicate a company's message. This includes corporate conferences, product launches, media events, and internal company celebrations, requiring both logistical and communication skills.
Brand Manager: Brand managers oversee a company's brand image, including its public perception and messaging strategies. They work to develop brand guidelines, monitor brand health, and create campaigns that reinforce the brand's core values.
Internal Communications Specialist: Internal communications specialists manage communication within an organization, ensuring that employees are informed and engaged with company developments, policies, and news. They often handle newsletters, employee engagement initiatives, and internal campaigns.
Social Media Manager: Social media managers handle a company's social media presence, creating and curating content, monitoring engagement, and managing campaigns to increase visibility and brand interaction on platforms like Facebook, Instagram, LinkedIn, and Twitter.
Public Affairs Specialist: Public affairs specialists manage communications between an organization and governmental or regulatory bodies. They may also handle lobbying efforts, public policy communication, and foster positive relationships with external stakeholders.
Investor Relations Manager: Investor relations managers communicate with stakeholders such as investors, analysts, and shareholders. They help manage and maintain the company’s relationship with the financial community, ensuring transparency and trust.
Content Writer/Editor: Content writers and editors focus on creating compelling written content for media outlets, websites, and internal communications. They ensure that the written materials align with the company’s brand voice, engaging target audiences effectively.
Digital Communications Strategist: These professionals design and execute digital communication campaigns that leverage social media, SEO, and content marketing. They help brands engage audiences through various digital platforms, ensuring their message reaches the right people.
Advertising Manager: Advertising managers create and implement advertising strategies that promote products and services. They work closely with marketing teams, creative departments, and media buyers to ensure effective ad campaigns across digital and traditional platforms.
Public Relations Agency Consultant: Graduates can also pursue careers in public relations consulting, advising clients on communication strategies, media outreach, and branding efforts. They typically work for PR firms or independently, offering their expertise to various clients.
Government Communication Specialist: Working in the public sector, communication specialists manage communication between government agencies and the public. They may handle public announcements, media inquiries, and governmental campaigns aimed at public engagement.
