Master of Business Administration (Strategic Management and Leadership)
The Master of Business Administration (MBA) in Strategic Management and Leadership at S...
Bachelor of Arts (Mass Communication) - Digital Marketing and Advertising
Dubai
INTAKE: Jan & Sept
Program Overview
The Bachelor of Arts (BA) in Mass Communication with a focus on Digital Marketing and Advertising at Symbiosis International University, Dubai, is an innovative program that blends the principles of mass communication with the dynamic field of digital marketing and advertising. This program equips students with the knowledge and skills needed to succeed in the rapidly evolving digital landscape, focusing on key areas such as online advertising, social media marketing, digital content creation, and data analytics. With the growing importance of digital media in global marketing strategies, graduates of this program are prepared to meet the demands of modern communication, branding, and advertising roles across diverse industries.
Curriculum: The curriculum of the BA in Mass Communication (Digital Marketing and Advertising) program at Symbiosis International University, Dubai, is carefully designed to provide a comprehensive understanding of mass communication principles while also offering specialized knowledge in digital marketing and advertising. Key subjects covered in the program include digital media strategies, SEO and SEM, content creation and management, branding, consumer behavior analysis, social media advertising, and web analytics. The program also includes courses on media ethics, communication theory, and public relations, ensuring that students gain a well-rounded education. With a blend of theory and practical learning, the curriculum equips students with the necessary tools to excel in digital marketing and advertising roles.
Research Focus: Symbiosis International University, Dubai places a strong emphasis on research, allowing students in the BA Mass Communication (Digital Marketing and Advertising) program to engage in projects that explore emerging trends in digital marketing, advertising technology, and consumer behavior. Research in areas like digital content strategies, influencer marketing, and data-driven advertising are encouraged, allowing students to contribute to the academic community while gaining valuable insights into the fast-paced world of digital marketing. The research focus helps students develop critical thinking skills and stay updated with the latest industry trends, preparing them for leadership roles in the communication and marketing sectors.
Industry Engagement: The BA in Mass Communication (Digital Marketing and Advertising) program at Symbiosis International University, Dubai emphasizes hands-on experience through strong industry engagement. The university has established partnerships with leading companies in the digital marketing and advertising sectors, providing students with opportunities for internships, live projects, and guest lectures by industry professionals. These collaborations help students gain real-world experience, apply theoretical knowledge to practical challenges, and build a professional network that enhances career prospects. Through this industry engagement, students are better prepared to enter the workforce with the skills and expertise needed to thrive in the competitive digital marketing industry.
Global Perspective: Symbiosis International University, Dubai offers a global perspective to its students, with a diverse student body representing various cultural backgrounds. The BA Mass Communication (Digital Marketing and Advertising) program benefits from this multicultural environment, allowing students to understand global marketing trends, cross-cultural communication, and international advertising strategies. The curriculum incorporates global case studies and international best practices, preparing students to work in multinational companies and handle advertising campaigns that cater to global audiences. Additionally, the university offers opportunities for students to participate in international exchange programs and internships, further enhancing their global exposure and understanding of digital marketing practices worldwide.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 42000
Undergraduate Entry Requirements
Application Fee: AED 1,500
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
Symbiosis International University, Dubai, is supporting international students by providing a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, support financial needs, and make world-class education accessible to talented students from around the globe. The university offers both merit-based and need-based scholarships to ensure that deserving international students have the opportunity to pursue their studies at SIU Dubai.
Merit-Based Scholarships: SIU Dubai offers merit-based scholarships to high-achieving international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student’s previous academic qualifications and entrance exam results. The merit scholarships help to reduce the financial burden on outstanding students and encourage them to continue their academic excellence throughout their studies.
Need-Based Scholarships: In addition to merit-based scholarships, SIU Dubai provides need-based scholarships for international students who require financial assistance to pursue their education. These scholarships are designed to support students from various economic backgrounds, ensuring that financial constraints do not hinder their ability to study at one of the leading universities in Dubai. The university assesses the financial need of applicants and awards scholarships accordingly.
Special Scholarships for Specific Programs: Symbiosis International University, Dubai, also offers specific scholarships for certain academic programs. These scholarships are available to international students enrolled in undergraduate and postgraduate courses across various disciplines, including Business Administration, Design, Computer Science, and Law. These program-specific scholarships aim to attract talented students to specialized fields and foster a diverse academic environment.
Early Bird Scholarships: To encourage early applications, SIU Dubai offers early bird scholarships for international students who apply ahead of the official deadline. These scholarships provide a financial incentive for students to complete their applications early and secure their place at the university. Early bird scholarships are generally awarded on a first-come, first-served basis.
Graduates of the Bachelor of Arts (BA) in Mass Communication with a focus on Digital Marketing and Advertising from Symbiosis International University, Dubai, have access to a wide array of career opportunities in the rapidly growing digital marketing and advertising sector. As digital platforms continue to transform how businesses interact with consumers, the demand for skilled professionals in this field is on the rise.
Digital Marketing Specialist: Digital marketing specialists focus on creating, implementing, and managing online marketing campaigns. They work with various digital channels like search engines, social media, and email marketing to drive brand awareness, traffic, and sales.
Social Media Manager: Social media managers are responsible for creating and managing a brand's social media presence. They develop content strategies, manage campaigns, engage with audiences, and track performance metrics to ensure effective brand communication and growth.
Content Strategist: Content strategists are responsible for planning and creating content that aligns with a brand's marketing goals. They work on content development, SEO, and ensure that the content meets the needs of the target audience while driving engagement and conversions.
SEO/SEM Specialist: SEO (Search Engine Optimization) and SEM (Search Engine Marketing) specialists focus on improving a website’s visibility on search engines. They use strategies like keyword research, link building, and pay-per-click (PPC) advertising to increase organic and paid traffic.
Brand Manager: Brand managers oversee the development and management of a brand’s identity and market positioning. They work closely with marketing and advertising teams to ensure that the brand resonates with target audiences and remains competitive in the marketplace.
Advertising Executive: Advertising executives work on creating and executing advertising campaigns across multiple platforms, including print, digital, and broadcast media. They collaborate with clients to develop strategies that achieve specific marketing goals.
Media Planner: Media planners analyze data to select the best media platforms (television, digital, radio, print) for advertising campaigns. They work to ensure that the advertisements reach the right audience at the optimal time and cost.
Email Marketing Manager: Email marketing managers design and implement email campaigns to nurture leads, engage customers, and drive sales. They analyze data and make adjustments to optimize email performance.
Public Relations (PR) Specialist: PR specialists manage the public image of brands or individuals, handling media relations, press releases, and event planning. They work to ensure positive coverage and effective communication between the brand and the public.
Influencer Marketing Manager: With the rise of social media influencers, influencer marketing managers create strategies to collaborate with influencers to promote brands, products, or services, driving awareness and engagement among their followers.
E-commerce Marketing Manager: E-commerce marketing managers oversee online sales strategies for retail or service businesses. They focus on enhancing customer experiences, optimizing conversion rates, and driving sales through digital channels.
Copywriter: Copywriters create compelling content for advertisements, websites, social media, and other marketing materials. Their job is to craft persuasive and engaging copy that effectively communicates the brand’s message and drives consumer action.
