BA (Hons) Fashion Management - Fragrances & Cosmetics

Dubai

 

INTAKE: Jan & Sept

Program Overview

The BA (Hons) Fashion Management - Fragrances & Cosmetics program at Istituto Marangoni Dubai is tailored to those passionate about the growing and dynamic sectors of fragrances and cosmetics within the fashion industry. This program equips students with the essential skills and knowledge required to manage and promote beauty products, fragrances, and cosmetics in a global market. Focusing on both the creative and business aspects of the beauty industry, students will explore how branding, marketing, and product development intersect to create successful beauty campaigns and products. With a combination of theoretical and practical learning, graduates are prepared for a range of roles in the fragrance and cosmetics sectors, including brand management, marketing, and distribution.

Curriculum: The curriculum of the BA (Hons) Fashion Management - Fragrances & Cosmetics program is designed to provide students with a comprehensive understanding of the beauty industry. It covers key areas such as brand management, product development, digital marketing, and consumer behavior, while emphasizing the role of fragrances and cosmetics in fashion and lifestyle. Courses in marketing strategies, trend forecasting, and supply chain management are balanced with creative subjects, enabling students to develop a holistic understanding of the beauty sector. Practical workshops and projects are integrated into the program, allowing students to apply their knowledge in real-world scenarios. The curriculum also includes case studies and market analysis of leading beauty brands, preparing students to anticipate industry trends and demands.

Research Focus: The research focus within the BA (Hons) Fashion Management - Fragrances & Cosmetics program is centered around understanding the key drivers of the global beauty market, with a specific emphasis on consumer behavior and product innovation. Students explore the evolving trends in the cosmetics and fragrance industries, including sustainability, digital transformations, and the impact of social media on brand image and product marketing. Research also delves into the science of cosmetics, fragrance creation, and the role of cultural influences in shaping beauty standards worldwide. This research allows students to gain deep insights into the industry's challenges and opportunities, equipping them with the knowledge to contribute to innovative product development and brand strategy.

Industry Engagement: Industry engagement is a key component of the BA (Hons) Fashion Management - Fragrances & Cosmetics program at Istituto Marangoni Dubai. The school collaborates with renowned beauty and fragrance brands, offering students opportunities for internships, live projects, and industry workshops. These partnerships provide practical experience, networking opportunities, and insights into the inner workings of leading companies in the beauty sector. Students gain firsthand exposure to the strategies and operations of global brands, and they are encouraged to develop industry-relevant skills through collaborations with industry professionals. These engagements ensure that students are well-prepared to enter the highly competitive and fast-paced beauty and cosmetics industries.

Global Perspective: The BA (Hons) Fashion Management - Fragrances & Cosmetics program at Istituto Marangoni Dubai offers a truly global perspective, reflecting the international nature of the beauty and fragrance industries. Students are exposed to global beauty trends, cross-cultural marketing techniques, and international consumer preferences. The program incorporates case studies from leading beauty brands around the world, allowing students to understand the nuances of different markets and how to adapt strategies for diverse demographics. Furthermore, Istituto Marangoni’s global network of campuses and alumni ensures that students have access to international opportunities, providing them with the tools needed to excel in a globalized industry.

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Location

Dubai

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Score

IELTS 6

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Tuition Fee

AED 91100

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 69 or higher.

Istituto Marangoni, Dubai, offers a range of scholarships designed to support international students in their pursuit of excellence in fashion, design, and business education. These scholarships are aimed at attracting talented individuals from around the world who are  pursuing a career in the creative industries. With a focus on recognizing academic achievement and creative potential, Istituto Marangoni provides financial assistance to make world-class education more accessible.

Merit-Based Scholarships: Istituto Marangoni offers merit-based scholarships to outstanding international students who demonstrate exceptional academic performance and creative ability. These scholarships are awarded based on the student's portfolio, academic achievements, and overall potential to excel in their chosen field of study. Merit-based scholarships are highly competitive and provide students with a significant reduction in tuition fees, making it easier for talented individuals to access top-tier education.

Need-Based Scholarships: For international students who demonstrate financial need, Istituto Marangoni offers need-based scholarships to help ease the financial burden of tuition and living expenses. These scholarships are aimed at ensuring that deserving students have the opportunity to pursue their educational goals, regardless of their financial background. Students applying for need-based scholarships are typically required to provide documentation supporting their financial situation.

Special Scholarships for International Students: Istituto Marangoni, Dubai, also offers special scholarships for international students who demonstrate a passion for fashion, design, and business, and who are contributing to the global creative industries. These scholarships are designed to attract students from various parts of the world and help them develop their skills in a dynamic and competitive environment. Special scholarships may be offered for specific programs or in collaboration with industry partners.

External Scholarship Opportunities: In addition to the internal scholarships offered by Istituto Marangoni, international students may also be eligible for external scholarships provided by various organizations, foundations, and government bodies. The institution’s student support services assist international students in identifying and applying for these scholarships, helping them secure additional funding to support their education.

Graduates of the BA (Hons) Fashion Management - Fragrances & Cosmetics program at Istituto Marangoni Dubai have access to a wide range of career opportunities in the rapidly growing fragrance and cosmetics sectors. With expertise in brand management, product development, marketing, and consumer behavior, students are well-prepared to enter various roles within the fashion and beauty industries. 

Brand Manager in Fragrances & Cosmetics: Graduates can work as brand managers for global fragrance and cosmetics companies, overseeing the development and positioning of beauty products. They ensure that brand identity is consistent across all platforms and that products resonate with the target market, ultimately driving sales and customer loyalty.

Product Development Manager: Product development managers are responsible for bringing new beauty products to market. Graduates can work in R&D departments or with product innovation teams, overseeing the design, testing, and launch of new fragrances, skincare, and cosmetics products. Their work often involves collaborating with chemists, marketing teams, and designers to create successful products.

Marketing Manager: Marketing managers in the fragrance and cosmetics industry play a key role in promoting beauty products to the right audience. Graduates can work on developing marketing strategies, digital campaigns, and advertising efforts to increase brand awareness and drive consumer interest. They also manage promotional events and influencer partnerships to further amplify the brand’s presence.

Fragrance Consultant: Graduates with a strong interest in scents and perfume formulation can become fragrance consultants, advising brands and clients on fragrance selection, product development, and marketing strategies. They play a key role in curating signature scents and working with perfumers to create innovative fragrance products for brands.

Cosmetic Sales Manager: As sales managers, graduates are responsible for leading the sales efforts of cosmetics and fragrance products within retail environments, both in stores and online. They work closely with sales teams, retailers, and e-commerce platforms to optimize product distribution and ensure that sales targets are met.

Public Relations (PR) Specialist: Fashion and beauty PR specialists manage public relations for fragrance and cosmetics brands. They work on creating positive press coverage, organizing media events, and liaising with journalists and influencers to maintain and enhance the brand’s reputation in the public eye.

Digital Marketing Specialist: Graduates can work as digital marketing specialists in the beauty sector, focusing on online platforms to engage with customers, promote products, and drive sales. They manage social media campaigns, email marketing, and online content strategies to connect with the brand’s audience and influence purchasing decisions.

Retail Manager for Fragrance & Cosmetics: Retail managers in the fragrance and cosmetics industry oversee the operations of beauty product retail stores or sections within larger department stores. They are responsible for sales targets, staff management, stock control, and creating a compelling shopping experience for customers.

E-Commerce Manager: E-commerce managers in the fragrance and cosmetics sector are responsible for overseeing online sales platforms, ensuring seamless customer experiences, managing digital inventories, and developing strategies to increase online sales. Graduates can work with major beauty brands to optimize their online presence and boost digital revenue.

Trend Analyst for Beauty & Cosmetics: As trend analysts, graduates study market trends, consumer preferences, and emerging beauty innovations. They predict future trends in the fragrance and cosmetics industries, advising brands on product development, marketing strategies, and consumer engagement.

Beauty Influencer/Content Creator: Graduates can build their personal brand as influencers or content creators, specializing in fragrance and cosmetics. They can partner with beauty brands to promote products through social media platforms, creating engaging content, tutorials, and reviews for their followers.

Supply Chain Manager for Cosmetics & Fragrance Products: Supply chain managers ensure that fragrance and cosmetic products are sourced, produced, and delivered efficiently. Graduates can work with manufacturers, suppliers, and logistics teams to manage the production and distribution processes, ensuring product availability and minimizing delays.

Retail Buyer for Beauty Products: Retail buyers are responsible for selecting the products that will be sold in stores. Graduates can work for retail chains or online beauty retailers, evaluating which fragrances and cosmetics will appeal to consumers, negotiating with suppliers, and managing product inventories.

Event Manager for Beauty Brands: Graduates interested in event planning can pursue careers as event managers for fragrance and cosmetics brands, organizing product launches, fashion shows, and promotional events to enhance brand visibility and consumer engagement.


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