BA (Hons) Fashion Management, Digital Communication and Media

Dubai

 

INTAKE: Jan & Sept

Program Overview

Istituto Marangoni Dubai offers the BA (Hons) Fashion Management, Digital Communication and Media program, designed to equip students with the necessary skills and knowledge to succeed in the fast-paced and dynamic fashion industry. This program blends the fields of fashion management, digital communication, and media, focusing on key aspects such as brand development, strategic communication, digital marketing, and media management. Students will gain an understanding of both the creative and business aspects of the fashion world, with an emphasis on the digital transformation shaping the industry today.

Curriculum: The curriculum for the BA (Hons) Fashion Management, Digital Communication and Media program is carefully crafted to offer a comprehensive learning experience. It includes modules that explore fashion marketing, digital content creation, communication strategies, and social media management. Students will also engage in practical assignments, group projects, and internships to enhance their skills in real-world settings. The program is designed to provide a balanced education that fosters both theoretical understanding and practical application, ensuring graduates are well-prepared for leadership roles within the fashion and media industries.

Research Focus: Istituto Marangoni Dubai places a strong emphasis on research, encouraging students to explore topics related to the evolving fashion industry, digital media, and consumer behavior. Research in this program revolves around understanding trends, the impact of digital communication on consumer behavior, and how media platforms influence fashion trends. Students will be guided to conduct independent research projects that are both industry-relevant and academically rigorous, preparing them to contribute valuable insights to the global fashion industry.

Industry Engagement: The BA (Hons) Fashion Management, Digital Communication and Media program at Istituto Marangoni Dubai ensures extensive industry engagement through partnerships with leading fashion brands, media companies, and digital agencies. Students are offered numerous opportunities to attend industry events, fashion shows, and digital media workshops. The program also includes internships, allowing students to apply their knowledge in real-world environments, interact with professionals, and build a strong professional network. This engagement helps students stay current with industry trends and gain valuable insights from industry experts.

Global Perspective: Istituto Marangoni Dubai prides itself on providing a global perspective in all of its programs. The BA (Hons) Fashion Management, Digital Communication and Media program incorporates an international approach to fashion education, with an emphasis on understanding diverse cultural and market contexts. Students will be encouraged to explore global fashion trends, digital communication strategies, and media influences that span across different regions, giving them a competitive edge in a globalized job market. The program's international focus also provides opportunities for students to study abroad and attend global fashion events.

Pollster Education

Location

Dubai

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

AED 91100

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 69 or higher.

Istituto Marangoni, Dubai, offers a range of scholarships designed to support international students in their pursuit of excellence in fashion, design, and business education. These scholarships are aimed at attracting talented individuals from around the world who are  pursuing a career in the creative industries. With a focus on recognizing academic achievement and creative potential, Istituto Marangoni provides financial assistance to make world-class education more accessible.

Merit-Based Scholarships: Istituto Marangoni offers merit-based scholarships to outstanding international students who demonstrate exceptional academic performance and creative ability. These scholarships are awarded based on the student's portfolio, academic achievements, and overall potential to excel in their chosen field of study. Merit-based scholarships are highly competitive and provide students with a significant reduction in tuition fees, making it easier for talented individuals to access top-tier education.

Need-Based Scholarships: For international students who demonstrate financial need, Istituto Marangoni offers need-based scholarships to help ease the financial burden of tuition and living expenses. These scholarships are aimed at ensuring that deserving students have the opportunity to pursue their educational goals, regardless of their financial background. Students applying for need-based scholarships are typically required to provide documentation supporting their financial situation.

Special Scholarships for International Students: Istituto Marangoni, Dubai, also offers special scholarships for international students who demonstrate a passion for fashion, design, and business, and who are contributing to the global creative industries. These scholarships are designed to attract students from various parts of the world and help them develop their skills in a dynamic and competitive environment. Special scholarships may be offered for specific programs or in collaboration with industry partners.

External Scholarship Opportunities: In addition to the internal scholarships offered by Istituto Marangoni, international students may also be eligible for external scholarships provided by various organizations, foundations, and government bodies. The institution’s student support services assist international students in identifying and applying for these scholarships, helping them secure additional funding to support their education.

Graduates of the BA (Hons) Fashion Management, Digital Communication and Media program at Istituto Marangoni Dubai have a wide range of exciting career opportunities in the fashion, media, and digital industries. The unique blend of fashion management, digital communication, and media prepares students for roles that require both creative vision and business acumen. 

Fashion Marketing Manager: As a Fashion Marketing Manager, graduates can work for fashion brands, retail companies, or marketing agencies, strategizing and implementing marketing campaigns that resonate with target audiences. Their understanding of digital communication will be invaluable in creating engaging content and leveraging social media platforms to drive brand awareness.

Brand Manager: Brand Managers are responsible for overseeing the development, positioning, and communication of fashion brands. Graduates can work for established fashion houses, luxury brands, or emerging designers to ensure consistent brand identity across all media channels.

Digital Content Creator/Manager: With a focus on digital communication and media, graduates can excel as digital content creators or managers. They can work with fashion brands, media outlets, or digital agencies to create and manage engaging digital content across various platforms such as social media, websites, and blogs.

Public Relations (PR) Specialist: Fashion PR specialists manage the public image and media relations for fashion brands or designers. This role requires excellent communication skills and an understanding of how digital platforms influence public perception, making it an ideal career for graduates of this program.

Social Media Manager: Social Media Managers are responsible for creating and curating content, managing campaigns, and analyzing performance across social media platforms. Graduates with a strong foundation in digital communication and media can work for fashion brands, influencers, or digital marketing agencies.

Fashion Consultant: Fashion consultants provide expert advice to clients on styling, brand positioning, and market trends. Graduates can work independently or with fashion companies, guiding brands on product development, marketing strategies, and consumer engagement in the digital age.

Fashion Journalist/Editor: With the rise of digital media, fashion journalism has become a crucial part of the industry. Graduates can pursue careers as fashion writers, editors, or bloggers, reporting on trends, designers, and the intersection of fashion with media and technology.

E-commerce Manager: As online shopping continues to grow, e-commerce managers are in high demand. Graduates can work in the fashion retail sector, managing online stores, overseeing product listings, and developing digital marketing strategies to boost sales.

Fashion Event Coordinator: Fashion events, including runway shows, product launches, and brand activations, require skilled event coordinators. Graduates can work in event management for fashion companies, organizing events that integrate digital and traditional media to enhance brand visibility.

Media and Communications Specialist: This role involves working within the broader media landscape to manage communication strategies, press releases, and content for fashion brands or media outlets. Graduates can find positions with fashion magazines, television networks, or PR agencies.


Similar Courses
WhatsApp Enquiry Call Enquiry