MBA (Business Analytics)
The MBA in Business Analytics at Middlesex University Dubai is designe...
MSc Strategic Marketing
Dubai Knowledge Park
INTAKE: Jan & Sept
Program Overview
The MSc in Strategic Marketing at Middlesex University Dubai is designed to provide students with the knowledge, skills, and practical experience needed to excel in the competitive world of marketing. This program is ideal for those looking to develop a deep understanding of marketing strategy, consumer behavior, brand management, and digital marketing. The program combines theoretical concepts with real-world applications, ensuring that graduates are well-equipped to address complex marketing challenges in a variety of industries. With a focus on strategic thinking, innovation, and leadership, the MSc in Strategic Marketing prepares students for high-level marketing roles in dynamic global markets.
Curriculum: The curriculum of the MSc in Strategic Marketing at Middlesex University Dubai is comprehensive, integrating core marketing concepts with advanced strategic management techniques. The program covers a range of essential subjects, including marketing strategy, consumer behavior, digital marketing, international marketing, brand management, and market research. The curriculum also incorporates modules on leadership, strategic decision-making, and the use of data analytics in marketing. This ensures that students not only gain theoretical knowledge but also acquire practical skills that are highly valued by employers. With a balanced focus on both creativity and data-driven decision-making, the curriculum equips students to devise effective marketing strategies that can drive business growth in an increasingly competitive global marketplace.
Research Focus: The MSc in Strategic Marketing places a strong emphasis on research-driven learning, encouraging students to develop critical thinking skills and apply evidence-based strategies. The program fosters a research-oriented mindset, allowing students to explore emerging marketing trends and assess their impact on global markets. Students are encouraged to engage in independent research projects, which helps them develop expertise in areas such as digital marketing, consumer behavior, branding, and market analytics. The program also prepares students to critically evaluate marketing practices, examine market trends, and make informed decisions based on data and research. This research focus is essential for students who wish to pursue further academic studies or take on research-intensive roles in the marketing industry.
Industry Engagement: Middlesex University Dubai offers robust industry engagement opportunities to students pursuing the MSc in Strategic Marketing. The program is designed to bridge the gap between academic learning and real-world marketing practices. Students benefit from guest lectures by industry professionals, internships with leading companies, and project-based learning experiences that reflect current marketing challenges. The university's strong network of industry partners ensures that students have access to valuable insights from marketing professionals, as well as opportunities to collaborate on real marketing projects. This hands-on approach helps students gain a practical understanding of the marketing industry, build connections, and improve their employability prospects.
Global Perspective: The MSc in Strategic Marketing at Middlesex University Dubai incorporates a global perspective throughout its curriculum, providing students with the knowledge and skills to work in diverse international markets. The program explores the complexities of marketing in a globalized world, focusing on cultural, economic, and technological factors that influence consumer behavior and marketing strategies. Students are exposed to case studies from a variety of international markets, helping them understand how marketing strategies need to be adapted to different cultural and economic contexts. The program also emphasizes the importance of digital marketing and e-commerce, areas that have a global impact on marketing practices. This global approach ensures that graduates are prepared to lead marketing initiatives in multinational companies and international markets.
Location
Dubai Knowledge Park
Score
IELTS 6.5
Tuition Fee
AED 83100
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 50% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 87 or higher.
- PTE: Overall score of 58 or higher.
Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.
Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.
Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.
Alumni Scholarship: The Alumni Scholarship is available to the children or siblings of Middlesex University alumni, providing a percentage reduction in tuition fees for international students. This scholarship helps foster a strong sense of community and encourages future generations of students to join the university.
Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.
Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.
Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.
Graduates of the MSc in Strategic Marketing from Middlesex University Dubai are well-equipped to pursue a variety of high-level careers in marketing and business. The program's focus on strategic thinking, consumer behavior, brand management, and digital marketing opens up numerous opportunities in sectors such as retail, technology, finance, healthcare, and consulting.
Marketing Manager: Overseeing marketing strategies and campaigns to ensure brand growth and customer engagement.
Brand Manager: Managing the development and positioning of a brand in the market to maintain a competitive edge.
Digital Marketing Manager: Leading digital marketing initiatives across multiple platforms, including social media, SEO, email marketing, and online advertising.
Market Research Analyst: Analyzing market trends, consumer behavior, and competitor activities to inform strategic decision-making.
Product Manager: Managing the lifecycle of a product, from development through to launch, and ensuring its alignment with market demand and business strategy.
Advertising Manager: Overseeing the development and execution of advertising campaigns to promote products and services.
Consultant in Marketing Strategy: Advising organizations on how to improve their marketing strategies to meet business objectives and enhance brand positioning.
Social Media Manager: Managing social media platforms, content strategies, and community engagement to build brand presence.
