MBA (Business Analytics)
The MBA in Business Analytics at Middlesex University Dubai is designe...
MSc Marketing Communications & Brand Management
Dubai Knowledge Park
INTAKE: Jan & Sept
Program Overview
Middlesex University Dubai offers an advanced MSc in Marketing Communications & Brand Management that is designed to prepare students for successful careers in the competitive field of marketing. This program focuses on developing expertise in the strategic management of marketing communications and brand development. By emphasizing both theoretical knowledge and practical skills, the MSc equips students to handle the complex challenges of building and maintaining brand identities, creating effective marketing campaigns, and engaging with target audiences across various channels. The course is ideal for those seeking to enhance their skills and advance in the global marketing and communications industry.
Curriculum: The MSc in Marketing Communications & Brand Management at Middlesex University Dubai features a comprehensive curriculum that covers essential areas such as brand strategy, digital marketing communications, consumer behavior, and media planning. The program introduces students to contemporary branding theories, strategies for creating impactful marketing messages, and techniques for measuring the effectiveness of marketing campaigns. Students also explore topics such as social media marketing, integrated marketing communication, and global branding strategies. The course is designed to be both academically rigorous and industry-focused, offering a blend of lectures, case studies, and practical assignments to prepare students for leadership roles in marketing and brand management.
Research Focus: Middlesex University Dubai places a strong emphasis on research within the MSc Marketing Communications & Brand Management program. Students are encouraged to undertake independent research projects that explore the latest trends, challenges, and innovations in marketing communications and branding. Research topics may include the role of social media in brand building, the impact of digital transformation on traditional marketing channels, and the influence of consumer behavior on brand loyalty. This research-driven approach helps students develop critical thinking skills and contribute to the growing body of knowledge in the marketing field.
Industry Engagement: The MSc program benefits from strong industry engagement, with opportunities for students to collaborate with leading brands and marketing professionals. Middlesex University Dubai partners with various organizations to offer internships, guest lectures, and live project collaborations. These partnerships ensure that students are exposed to the latest industry practices, trends, and technologies. Students gain hands-on experience, build professional networks, and enhance their employability by applying their learning to real-world marketing challenges. This connection to the marketing and communications industry is a key strength of the program, enabling students to stay ahead of the curve in an ever-evolving sector.
Global Perspective: Middlesex University Dubai brings a global perspective to the MSc in Marketing Communications & Brand Management, attracting students from diverse cultural and professional backgrounds. The curriculum incorporates international case studies, marketing strategies, and global branding practices, allowing students to gain a comprehensive understanding of how branding and marketing communications are applied in different cultural contexts. This global outlook prepares graduates to work in international markets, equipping them with the skills and knowledge needed to navigate the complexities of global marketing and branding in the digital age.
Location
Dubai Knowledge Park
Score
IELTS 6.5
Tuition Fee
AED 83100
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 50% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 87 or higher.
- PTE: Overall score of 58 or higher.
Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.
Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.
Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.
Alumni Scholarship: The Alumni Scholarship is available to the children or siblings of Middlesex University alumni, providing a percentage reduction in tuition fees for international students. This scholarship helps foster a strong sense of community and encourages future generations of students to join the university.
Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.
Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.
Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.
Graduates of the MSc in Marketing Communications & Brand Management from Middlesex University Dubai are well-equipped to pursue a wide variety of careers in the dynamic fields of marketing, brand management, and communications. With the growing importance of strong brand identities and effective marketing strategies, this program opens doors to many exciting roles across industries.
Brand Manager: Responsible for managing and developing a brand's identity, ensuring consistency across all marketing channels, and leading branding campaigns that resonate with target audiences.
Marketing Communications Manager: Overseeing the development and execution of marketing campaigns, ensuring that messaging is clear and consistent across all platforms and media.
Digital Marketing Manager: Leading online marketing strategies, including social media, email marketing, and content creation, to drive brand awareness and customer engagement.
Advertising Account Manager: Managing client relationships in advertising agencies, working with teams to deliver successful campaigns across various digital and traditional media platforms.
Public Relations Manager: Developing and managing communication strategies that shape the public image of brands, handling media relations, and leading crisis communications efforts.
Market Research Analyst: Analyzing market trends, consumer behavior, and competitor activity to help brands make informed strategic decisions.
Content Marketing Manager: Creating and managing content strategies that drive brand engagement, increase website traffic, and enhance brand storytelling.
Social Media Strategist: Developing and executing social media campaigns, creating engaging content, and analyzing the effectiveness of campaigns across social platforms.
Event Marketing Manager: Planning and executing marketing events that enhance brand visibility and engagement with consumers.
