MBA (Business Analytics)
The MBA in Business Analytics at Middlesex University Dubai is designe...
MSc in Digital Marketing & Analytics
Dubai Knowledge Park
INTAKE: Jan & Sept
Program Overview
Middlesex University Dubai offers a comprehensive MSc in Digital Marketing & Analytics that equips students with advanced knowledge and practical skills in the rapidly evolving field of digital marketing. The program is designed for professionals who aspire to enhance their expertise in digital marketing strategies, data analytics, and consumer behavior. By blending theoretical learning with practical application, this master's program prepares students to meet the growing demands of businesses seeking to optimize their digital presence and marketing performance.
Curriculum: The MSc in Digital Marketing & Analytics at Middlesex University Dubai features a well-rounded curriculum that covers key areas such as digital marketing strategy, data analysis, and social media management. Students delve into various subjects like SEO, PPC advertising, content marketing, digital branding, and marketing automation. Moreover, the program emphasizes the use of data analytics tools to make informed marketing decisions. By combining practical assignments with real-world case studies, the curriculum ensures that students develop the critical thinking and problem-solving abilities necessary for success in the digital marketing landscape.
Research Focus: Middlesex University Dubai’s MSc in Digital Marketing & Analytics program incorporates a strong research focus, providing students the opportunity to engage with the latest trends and innovations in the digital marketing field. Research topics may include digital consumer behavior, the impact of artificial intelligence on marketing strategies, and the use of big data in marketing decision-making. Students are encouraged to conduct independent research that not only advances their academic knowledge but also contributes to the evolving field of digital marketing.
Industry Engagement: The program fosters close links with industry professionals, offering students opportunities to engage in internships, projects, and networking events. These collaborations with leading digital marketing firms, advertising agencies, and tech companies allow students to gain valuable hands-on experience and insights into the industry. The university's strong ties to the digital marketing sector ensure that students are exposed to the latest industry trends, challenges, and tools, making them job-ready upon graduation.
Global Perspective: Middlesex University Dubai brings a global perspective to the MSc in Digital Marketing & Analytics by attracting students from diverse cultural and professional backgrounds. The curriculum integrates international case studies and marketing practices, allowing students to understand how digital marketing strategies vary across different markets and industries. This global outlook enhances the learning experience, as students can compare and contrast marketing techniques from around the world, preparing them for international careers in digital marketing.
Location
Dubai Knowledge Park
Score
IELTS 6.5
Tuition Fee
AED 83100
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 50% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 87 or higher.
- PTE: Overall score of 58 or higher.
Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.
Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.
Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.
Alumni Scholarship: The Alumni Scholarship is available to the children or siblings of Middlesex University alumni, providing a percentage reduction in tuition fees for international students. This scholarship helps foster a strong sense of community and encourages future generations of students to join the university.
Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.
Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.
Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.
Graduates of the MSc in Digital Marketing & Analytics from Middlesex University Dubai are well-equipped to pursue a wide range of career opportunities in the dynamic digital marketing and analytics fields. With the increasing demand for digital expertise across industries, the program opens doors to various roles in marketing, data analysis, and strategic management.
Digital Marketing Manager: Responsible for developing and executing digital marketing strategies, optimizing campaigns, and analyzing performance metrics.
Data Analyst: Analyzing digital marketing data to provide insights and recommendations that drive decision-making and improve marketing performance.
SEO/SEM Specialist: Focused on improving website rankings through search engine optimization (SEO) and managing pay-per-click (PPC) campaigns.
Social Media Manager: Overseeing social media strategies, content creation, and audience engagement to boost brand awareness and customer loyalty.
Content Marketing Manager: Creating and managing content strategies that align with digital marketing goals and enhance user engagement.
Marketing Analytics Specialist: Using advanced analytics tools to assess marketing campaigns, identify trends, and measure ROI.
E-commerce Manager: Managing digital marketing campaigns for online stores, analyzing customer behavior, and optimizing the e-commerce experience.
Digital Advertising Consultant: Advising businesses on digital advertising strategies, including campaign planning, execution, and performance analysis.
