MBA (Business Analytics)
The MBA in Business Analytics at Middlesex University Dubai is designe...
Executive MBA (Marketing)
Dubai Knowledge Park
INTAKE: Jan & Sept
Program Overview
Middlesex University Dubai offers a prestigious Executive MBA (Marketing) program designed for mid-career professionals and entrepreneurs looking to enhance their strategic management skills while focusing on marketing expertise. The program aims to develop leadership qualities and improve decision-making abilities in a global business environment. Students gain in-depth knowledge of marketing strategies, consumer behavior, and the digital transformation of marketing processes, equipping them to drive business growth and innovation. The Executive MBA in Marketing is ideal for those seeking to advance their careers in senior management roles within the marketing sector.
Curriculum: The curriculum of the Executive MBA (Marketing) at Middlesex University Dubai is designed to provide a solid foundation in business management with a strong emphasis on marketing. It includes core modules such as Strategic Marketing Management, Digital Marketing Strategy, Marketing Research, and International Marketing. The program blends theoretical learning with practical application, allowing students to work on real-life business challenges. Furthermore, students engage in leadership development and personal skills training to ensure they are ready to handle complex business situations. The modular structure of the program allows flexibility for working professionals, enabling them to balance their studies with career commitments.
Research Focus: Middlesex University Dubai encourages a strong research focus within its Executive MBA (Marketing) program, fostering critical thinking and analytical skills among students. The research opportunities are tailored to current trends in marketing, such as consumer behavior analysis, digital marketing innovations, and the impact of emerging technologies on marketing strategies. Students have access to a wealth of academic resources and are encouraged to undertake independent research projects that align with the latest industry developments. The research emphasis equips students to contribute valuable insights to the marketing field, enhancing their academic and professional credibility.
Industry Engagement: One of the highlights of the Executive MBA (Marketing) at Middlesex University Dubai is its strong emphasis on industry engagement. The program actively collaborates with leading organizations and experts in the marketing sector, offering students the opportunity to gain hands-on experience and connect with industry leaders. Guest lectures, seminars, and networking events are integrated into the curriculum, ensuring students have access to the latest market insights and trends. Through internships and partnerships with global companies, students can apply their theoretical knowledge in real-world business environments, enhancing their employability and leadership capabilities.
Global Perspective: The Executive MBA (Marketing) program at Middlesex University Dubai emphasizes a global perspective on marketing strategies, preparing students to operate in an international marketplace. The diverse student body, comprising professionals from various industries and backgrounds, enriches classroom discussions and provides unique insights into global business practices. The program covers global marketing trends, cross-cultural communication, and international market dynamics, ensuring that graduates are well-equipped to manage global marketing campaigns and strategies. This global outlook enhances students' ability to lead organizations in an interconnected world.
Location
Dubai Knowledge Park
Score
IELTS 6.5
Tuition Fee
AED 110800
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 50% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 87 or higher.
- PTE: Overall score of 58 or higher.
Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.
Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.
Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.
Alumni Scholarship: The Alumni Scholarship is available to the children or siblings of Middlesex University alumni, providing a percentage reduction in tuition fees for international students. This scholarship helps foster a strong sense of community and encourages future generations of students to join the university.
Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.
Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.
Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.
Middlesex University Dubai offers a wide range of career options for graduates of its Executive MBA (Marketing) program. This specialized program prepares professionals for senior leadership roles across various industries, particularly in marketing and business development.
Marketing Manager/Director: Oversee the marketing strategies and initiatives for organizations, ensuring brand growth and customer engagement.
Brand Manager: Manage and develop brands, create effective brand positioning, and drive marketing campaigns to increase market share.
Digital Marketing Manager: Lead digital marketing efforts, utilizing social media, SEO, content marketing, and analytics to achieve marketing objectives.
Product Manager: Focus on the development, marketing, and lifecycle management of products, ensuring alignment with consumer needs.
Marketing Consultant: Provide expert advice to businesses on improving marketing strategies, enhancing brand presence, and expanding into new markets.
Sales and Marketing Director: Lead and align sales and marketing teams to drive growth, customer acquisition, and revenue generation.
Chief Marketing Officer (CMO): Take charge of all marketing functions within an organization, overseeing strategy, budget, and team management at the executive level.
