Master of Engineering Management
The Master of Engineering Management at the University of Wollongong, ...
Master of Marketing
Dubai
INTAKE: Jan, April & Sept
Program Overview
The Master of Marketing at the University of Wollongong, Dubai (UOWD) is a specialized postgraduate program designed to equip students with the skills, knowledge, and insights required to excel in the dynamic and competitive marketing landscape. The program offers a deep dive into the strategies, tools, and digital innovations that are transforming the marketing industry. Graduates of this program are prepared to drive brand success, manage marketing campaigns, and develop strategies that address evolving consumer needs. UOWD’s emphasis on practical, industry-focused learning ensures that students are well-prepared to take on leadership roles in marketing across diverse industries. The program offers a blend of theoretical knowledge and hands-on experience, allowing students to implement real-world marketing strategies.
Curriculum: The Master of Marketing curriculum at UOWD is designed to provide a comprehensive understanding of key marketing principles, along with the latest industry trends and emerging digital tools. Core modules cover essential topics such as strategic marketing management, digital marketing, consumer behavior, brand management, marketing communications, and data analytics in marketing. Students also gain a strong foundation in research methods, ethical considerations in marketing, and global marketing strategies. The program is structured to enhance both analytical and creative thinking, ensuring that students are prepared for the practical challenges faced by marketing professionals. Elective courses and opportunities for specialized learning allow students to tailor their education to their specific career goals.
Research Focus: The Master of Marketing program at UOWD emphasizes the importance of research in advancing marketing theory and practice. Students are encouraged to engage in applied research to explore current marketing challenges and opportunities. Key research areas include consumer insights, digital marketing effectiveness, brand strategy, marketing communications, and the impact of new technologies on marketing. The research focus is aligned with the program’s aim to equip students with the ability to analyze complex market data, interpret consumer behavior, and develop innovative solutions. UOWD’s commitment to research excellence ensures that students have access to up-to-date resources and expert faculty who guide them through their research projects.
Industry Engagement: UOWD places strong emphasis on industry engagement within its Master of Marketing program, providing students with numerous opportunities to interact with industry leaders, work on live projects, and gain practical experience in the marketing field. The university’s connections with top organizations across sectors like retail, technology, healthcare, and hospitality enable students to apply their learning in real-world settings. Internships, consultancy projects, guest lectures, and workshops are integral parts of the curriculum, ensuring that students stay ahead of the latest trends and develop industry-relevant skills. This hands-on approach to learning helps students develop a deeper understanding of the marketing profession and enhances their employability upon graduation.
Global Perspective: The Master of Marketing at UOWD offers a global perspective, enabling students to understand marketing dynamics on an international scale. The curriculum incorporates global case studies, marketing strategies from diverse regions, and cross-cultural marketing practices. This international approach equips students with the skills to adapt to the challenges of global marketing, understand international consumer behavior, and manage global brand strategies. Additionally, the university’s multicultural environment allows students to interact with peers from various countries, enriching their learning experience and preparing them to lead marketing initiatives in a globally connected world. Graduates of the program are well-prepared to pursue marketing careers in multinational companies or to manage marketing campaigns in diverse cultural settings.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 56492
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 50% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 88 or higher.
The University of Wollongong Dubai (UOWD) offers various scholarship opportunities to support international students in their academic journey. These scholarships are designed to recognize academic excellence, provide financial assistance, and make higher education more accessible to students from diverse backgrounds.
UOWD Merit Scholarships: UOWD offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are available for both undergraduate and postgraduate programs and are awarded based on the student's previous academic achievements. The scholarship typically covers a percentage of the tuition fees, providing significant financial support to high-achieving students.
UOWD Excellence Scholarships: The Excellence Scholarship is designed to recognize students who excel in both academics and extracurricular activities. This scholarship is aimed at students who have shown leadership potential, outstanding achievements, or significant contributions to their communities. The UOWD Excellence Scholarship provides international students with a partial tuition fee waiver, helping them access a world-class education at an affordable cost.
UOWD Early Bird Discount: For international students who apply early to study at UOWD, the university offers an Early Bird Discount. This discount is a percentage of the total tuition fee, provided to students who meet the early application deadlines. It is an excellent opportunity for international students to reduce their educational expenses while ensuring they secure a place at the university.
UOWD Alumni Scholarship: International students who are children of UOWD alumni may be eligible for the UOWD Alumni Scholarship. This scholarship is a way to honor the university’s alumni and encourage the next generation of students to attend UOWD. The Alumni Scholarship offers partial tuition fee assistance to qualifying students, making it easier for international students to pursue their studies in Dubai.
Government and External Scholarships: In addition to UOWD-specific scholarships, international students may also explore scholarships from various government bodies or external organizations. These scholarships are typically offered by the UAE government or international institutions and can help cover tuition fees, living expenses, or travel costs. UOWD provides guidance and assistance to students seeking to apply for these external scholarships.
UOWD Sports Scholarships: UOWD recognizes the importance of sports in student development and offers sports scholarships to talented athletes. International students who excel in sports can apply for these scholarships, which offer financial support to help them balance their academic and athletic. Sports scholarships are awarded based on performance and contribution to university sports teams or events.
UOWD Need-Based Scholarships: UOWD also offers need-based scholarships to international students who demonstrate financial need. These scholarships are aimed at supporting students who may have difficulty affording tuition fees but have the potential to succeed academically. Need-based scholarships provide partial financial assistance to ensure that financial constraints do not hinder a student’s academic progress.
Graduates of the Master of Marketing program at the University of Wollongong, Dubai (UOWD) are well-equipped to pursue a wide range of rewarding career paths in the marketing sector. The program provides students with a deep understanding of both traditional and modern marketing strategies, consumer behavior, and digital marketing tools, all of which are essential in today’s competitive job market.
Marketing Manager: Marketing managers are responsible for planning and executing marketing campaigns, developing brand strategies, and overseeing marketing teams to ensure that business objectives are met.
Brand Manager: Brand managers focus on the development and promotion of a company’s brand identity. They ensure that branding efforts resonate with consumers and align with company goals.
Digital Marketing Specialist: These professionals manage online marketing campaigns, including social media, email marketing, search engine optimization (SEO), and paid online advertising, to increase brand visibility and engagement.
Consumer Insights Analyst: Consumer insights analysts gather and analyze consumer data to provide valuable information about buying behavior, preferences, and market trends, helping businesses refine their marketing strategies.
Advertising Manager: Advertising managers oversee the creation and implementation of advertising campaigns. They collaborate with creative teams and media agencies to develop ads that effectively reach target audiences.
Public Relations (PR) Manager: PR managers are responsible for maintaining a positive public image for the company or brand. They handle media relations, crisis communication, and promotional events.
Market Research Analyst: These analysts gather and interpret data about market conditions, competitors, and customer behavior to assist in developing effective marketing strategies.
E-commerce Manager: With the rise of online shopping, e-commerce managers oversee digital retail strategies, working to optimize online sales platforms and ensure seamless user experiences.
Social Media Manager: Social media managers create and execute social media strategies, aiming to increase brand engagement and awareness across various social platforms.
Marketing Consultant: Marketing consultants provide expertise to companies looking to improve their marketing strategies. They analyze market conditions and advise on the best marketing approaches for growth and profitability.
