MSc Sustainable Finance with Fintech
The MSc Sustainable Finance with Fintech at Heriot-Watt University, Dubai, is a cutting...
MSc International Business Management with Marketing
Dubai
INTAKE: Jan & Sept
Program Overview
The MSc International Business Management with Marketing program at Heriot-Watt University Dubai is designed to provide students with the knowledge and skills necessary to navigate the dynamic global business landscape while specializing in marketing strategies. This program combines key principles of international business management with an in-depth understanding of marketing practices, enabling graduates to effectively manage and develop marketing strategies within global organizations. It is ideal for those seeking to pursue leadership roles in international business, particularly in the areas of marketing and strategic management, and it equips students with a strategic outlook on how businesses engage with international markets.
Curriculum: The MSc International Business Management with Marketing curriculum is structured to offer a balanced blend of business management and marketing-focused modules. Core modules typically include international marketing, strategic business management, consumer behavior, global branding, digital marketing strategies, and marketing communications. Additionally, students explore topics such as cross-cultural marketing, international trade, global business strategy, and marketing research. The curriculum provides students with the opportunity to develop both theoretical insights and practical skills, with an emphasis on real-world applications through case studies, group projects, and marketing simulations. These modules are designed to enhance students' ability to manage marketing operations, develop market-entry strategies, and lead marketing campaigns within a global business context.
Research Focus: The research focus of the MSc International Business Management with Marketing program at Heriot-Watt University Dubai centers on contemporary marketing challenges in the international business environment. Students and faculty engage in research on various topics, including the impact of digital transformation on global marketing strategies, consumer behavior in international markets, and the effectiveness of social media marketing. The program also explores the intersection of cultural factors and marketing, investigating how marketing strategies can be adapted to meet the demands of diverse global markets. Research areas may include global brand management, marketing analytics, sustainability in marketing, and innovative marketing practices for emerging markets.
Industry Engagement: Industry engagement is a vital component of the MSc International Business Management with Marketing program, providing students with opportunities to gain practical experience and insight into the international marketing field. Heriot-Watt University Dubai has established strong links with leading international corporations, which allows students to engage in internships, industry-led workshops, guest lectures, and real-world business projects. These opportunities not only enhance students' learning experiences but also help them build valuable professional networks and connections. Students may also have the chance to work on collaborative projects with industry professionals, which further strengthens their understanding of how marketing strategies are applied in practice and equips them with the skills needed to manage marketing functions in global businesses.
Global Perspective: The MSc International Business Management with Marketing program emphasizes a global perspective, reflecting the increasingly interconnected nature of international business and marketing. Students are encouraged to think globally and explore how marketing strategies can be adapted to meet the challenges of various international markets. The program offers a deep dive into global marketing trends, the impact of cultural differences on consumer behavior, and the strategies used by multinational companies to promote products and services across different regions. With a diverse student body and faculty from various cultural backgrounds, the program provides students with a unique opportunity to learn from global perspectives and gain firsthand experience of international marketing practices. Graduates of this program are prepared to manage marketing initiatives on a global scale, making them highly sought after in today’s international business environment.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 91990
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
Heriot-Watt University Dubai offers a range of scholarships to international students, ensuring that talented individuals from across the globe have the opportunity to pursue a world-class education. These scholarships are designed to make education more accessible and to recognize the achievements and potential of students.
Merit-Based Scholarships: Heriot-Watt University Dubai offers merit-based scholarships to international students who demonstrate outstanding academic achievements. These scholarships are awarded based on academic excellence in previous qualifications and are available for both undergraduate and postgraduate programs. The scholarship amount can vary depending on the level of study and the applicant’s achievements.
Heriot-Watt University Dubai Scholarship: The university provides a dedicated scholarship program for international students, designed to make studying at Heriot-Watt Dubai more affordable. This scholarship is available for students pursuing both undergraduate and postgraduate courses and is awarded based on the student’s academic qualifications, achievements, and overall potential.
Country-Specific Scholarships: Heriot-Watt University Dubai offers country-specific scholarships to attract international students from certain regions. These scholarships are aimed at students from countries where Heriot-Watt has a significant presence or strategic partnership. The country-specific scholarships help encourage academic collaboration and provide additional financial support to students from these regions.
Alumni Referral Scholarships: Heriot-Watt Dubai values its alumni and recognizes their continued connection with the university. The Alumni Referral Scholarship is available to international students who are referred by an existing Heriot-Watt graduate. This scholarship offers a discount on tuition fees for both undergraduate and postgraduate students and helps to strengthen the global alumni network.
Sports Scholarships: For international students who excel in sports, Heriot-Watt University Dubai offers sports scholarships. These scholarships are awarded to students who demonstrate high levels of athletic ability and are involved in competitive sports. The university encourages a healthy and balanced lifestyle, supporting students who wish to pursue both academics and sports.
Diversity Scholarships: As part of its diversity and inclusion, Heriot-Watt University Dubai offers scholarships to international students from underrepresented backgrounds. These scholarships aim to promote cultural diversity within the campus community and support students who may face financial challenges in pursuing higher education.
Graduates of the MSc International Business Management with Marketing program from Heriot-Watt University Dubai are well-positioned to pursue a wide range of exciting career opportunities in both international business and marketing. This program equips students with a strong foundation in global business strategies, marketing principles, and leadership skills, making them highly competitive in the job market. Potential career options include roles in marketing management, international business development, global brand management, and strategic marketing. Graduates can work across diverse sectors such as consumer goods, technology, healthcare, finance, and consulting.
Marketing Manager: Leading marketing teams to design and implement marketing campaigns, manage product lifecycles, and drive market expansion in global markets.
Brand Manager: Overseeing the development and execution of branding strategies for international markets, ensuring alignment with global objectives.
Digital Marketing Manager: Leading digital marketing initiatives, including social media, content marketing, and SEO strategies, tailored for global audiences.
International Business Development Manager: Identifying and developing business opportunities in international markets, managing cross-border relationships, and expanding market reach.
Market Research Analyst: Conducting in-depth research to understand market trends, consumer preferences, and competitive landscapes in various international regions.
Global Marketing Director: Leading international marketing operations, ensuring the alignment of marketing strategies with business objectives on a global scale.
Export Sales Manager: Managing international sales channels, overseeing negotiations, and expanding a company’s global market presence.
