MSc Energy and Sustainable Development
The MSc in Energy and Sustainable Development at De Montfort University (DMU), Dubai, i...
MA Fashion Management with Marketing
Dubai
INTAKE: September
Program Overview
The MA Fashion Management with Marketing at De Montfort University (DMU), Dubai, is a specialized postgraduate program designed to equip students with the necessary skills to manage and market fashion brands effectively in a global, competitive environment. The program focuses on the intersection of fashion management, marketing, and business strategy, offering students a comprehensive understanding of the fashion industry, branding, consumer behavior, and digital marketing. By combining theory with practical insights, this course prepares graduates for leadership roles in the fashion industry, where they can drive brand success, manage marketing strategies, and implement innovative solutions to business challenges in the fashion sector.
Curriculum: The curriculum for the MA Fashion Management with Marketing at DMU Dubai is designed to provide a balanced mix of theoretical foundations and practical applications, offering a deep dive into both the fashion industry and marketing strategies. Core modules include fashion business management, fashion marketing and digital communication, consumer behavior, brand management, and global fashion industry trends. The program also covers topics like sustainability in fashion, fashion retail management, and e-commerce, reflecting the industry's growing emphasis on digital transformation. Through case studies, industry projects, and collaborative assignments, students gain hands-on experience in applying marketing techniques and management strategies to real-world scenarios, preparing them for professional success.
Research Focus: Research within the MA Fashion Management with Marketing program at DMU Dubai emphasizes critical thinking and the exploration of contemporary issues in the fashion industry. Students are encouraged to engage in research related to fashion branding, consumer behavior analysis, sustainable fashion, digital marketing, and the impact of technology on fashion. Research opportunities enable students to explore innovative solutions to challenges faced by the fashion industry, such as ethical sourcing, environmental impact, and the future of fashion marketing in the digital age. By participating in research projects, students can contribute to the ongoing evolution of fashion management and marketing practices.
Industry Engagement: DMU Dubai offers robust industry engagement opportunities to students in the MA Fashion Management with Marketing program, creating a strong link between academia and the fashion industry. Through internships, live projects, guest lectures, and industry networking events, students gain valuable insights from industry professionals and build connections with leading fashion brands, retailers, and marketing agencies. The university’s close collaboration with industry partners ensures that students have access to real-world challenges and up-to-date industry knowledge. These opportunities help students apply their academic learning to practice and enhance their employability in the competitive fashion sector.
Global Perspective: The MA Fashion Management with Marketing program at DMU Dubai provides a global perspective on the fashion industry, with a curriculum designed to address the needs and challenges faced by fashion businesses across different regions. Students explore global market trends, international fashion brands, and the role of digital marketing in shaping consumer behavior worldwide. By studying fashion management from a global standpoint, students are prepared to work in diverse cultural and business contexts, making them highly adaptable to international career opportunities. The program also includes insights into the influence of global fashion capitals, like Paris, Milan, and New York, on branding, marketing, and consumer preferences, ensuring graduates are well-versed in the global nature of the fashion industry.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 89250
Postgraduate Entry Requirements
Application Fee: AED 500
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 50% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
De Montfort University (DMU), Dubai, is supporting international students by offering a range of scholarships to help reduce the financial burden of studying abroad. These scholarships are designed to attract talented students from around the world and ensure that they have the opportunity to pursue their academic goals at a globally recognized institution.
DMU Dubai International Scholarship: DMU Dubai offers merit-based scholarships to international students applying for undergraduate and postgraduate programs. These scholarships are awarded based on academic excellence and can cover a percentage of the tuition fees. The scholarships are intended to assist talented students who demonstrate exceptional potential and their chosen field of study.
DMU Dubai Sports Scholarship: The university also offers a sports scholarship for students who excel in sports. The DMU Dubai Sports Scholarship is aimed at supporting talented athletes who wish to balance their academic studies with sporting. This scholarship provides financial assistance, as well as access to high-quality sports facilities and coaching.
Alumni Scholarships: For students who are alumni of De Montfort University UK and are applying to the Dubai campus, there are special alumni scholarships available. These scholarships are designed to reward previous DMU graduates for their continued loyalty and academic pursuit within the DMU community.
Country-Specific Scholarships: DMU Dubai also provides country-specific scholarships for international students from particular regions. These scholarships are offered to students from countries such as India, Pakistan, Africa, and others. The criteria and eligibility requirements for these scholarships may vary, but they generally provide substantial financial support for tuition fees.
Graduates of the MA Fashion Management with Marketing program from De Montfort University (DMU), Dubai, are well-positioned for a wide range of exciting career opportunities in the fashion and marketing sectors. The program's combination of fashion management expertise and advanced marketing strategies equips students with the skills needed to succeed in leadership roles within the industry.
Fashion Brand Manager: Overseeing the development, marketing, and positioning of fashion brands to ensure they meet the needs of their target markets.
Marketing Manager (Fashion Industry): Developing and implementing marketing strategies to promote fashion products, working on campaigns, and managing digital marketing efforts.
Fashion Retail Manager: Managing operations within fashion retail stores or online platforms, including merchandising, sales, and customer experience.
Fashion Buyer: Selecting and purchasing fashion items for retail businesses, analyzing trends, and ensuring that inventory matches customer preferences.
Fashion Merchandiser: Planning and coordinating the presentation of fashion products in stores, focusing on product placement, visual merchandising, and sales maximization.
Social Media Manager (Fashion): Managing social media platforms for fashion brands, creating engaging content, and driving brand awareness and customer engagement.
E-commerce Manager: Overseeing the online presence of fashion brands, including website management, digital marketing, and sales strategies.
Sustainability Manager (Fashion Industry): Focusing on sustainable practices within fashion businesses, including sourcing materials, reducing waste, and implementing eco-friendly marketing campaigns.
Fashion Marketing Consultant: Providing expert advice to fashion companies on how to improve their marketing strategies, branding, and consumer engagement.
Public Relations Manager (Fashion): Managing the public image of fashion brands, creating press releases, organizing events, and fostering relationships with media outlets.
