Master of Business Administration
The University of Europe for Applied Sciences (UE), located in Dubai, ...
Master of Business Administration- Marketing Management
Dubai
INTAKE: Jan, Mar & Sep
Program Overview
The Master of Business Administration (MBA) in Marketing Management at the University of Europe for Applied Sciences, Dubai, is a specialized program designed to equip students with advanced skills in marketing strategy, consumer behavior, and brand management. The program blends theory with practical applications, enabling students to understand the complexities of the global marketing landscape. It is ideal for individuals aiming to step into leadership positions within marketing departments or agencies. The MBA in Marketing Management focuses on both traditional and digital marketing, providing students with the expertise to navigate the ever-evolving field of marketing.
Curriculum: The curriculum for the MBA in Marketing Management is designed to provide a well-rounded education in marketing principles, advanced strategies, and cutting-edge digital marketing techniques. Core courses typically cover topics such as Strategic Marketing, Consumer Behavior, Marketing Communications, International Marketing, Brand Management, Digital Marketing, and Marketing Research. Additionally, students have the opportunity to engage in elective courses tailored to specific interests, such as social media marketing, digital advertising, and e-commerce strategies. The program also includes practical projects and case studies that allow students to apply their knowledge to real-world marketing challenges.
Research Focus: The research focus of the MBA in Marketing Management emphasizes exploring contemporary marketing issues and trends. Students are encouraged to conduct research in areas such as digital transformation in marketing, the impact of social media on consumer behavior, customer experience management, and sustainable marketing practices. The program provides access to academic resources and industry insights, allowing students to stay ahead of the curve in marketing innovations. Research initiatives often include market analysis, consumer trend studies, and evaluations of emerging marketing technologies. This research approach not only enriches academic knowledge but also helps students solve practical marketing problems in dynamic business environments.
Industry Engagement: The University of Europe for Applied Sciences has strong ties to the marketing industry, providing students with numerous opportunities for industry engagement. The MBA in Marketing Management program includes internships, guest lectures, and networking events with top industry professionals. Students can interact with marketing leaders from multinational corporations, digital agencies, and consultancy firms, gaining insights into current trends and challenges in the marketing world. Industry collaboration is woven into the program through hands-on projects, where students can work directly with companies to devise marketing strategies and campaigns. These experiences are designed to bridge the gap between academic learning and real-world marketing practice.
Global Perspective: The global perspective in the MBA in Marketing Management is integral to the program, given the increasingly globalized nature of marketing. The curriculum incorporates international case studies and emphasizes global marketing strategies, market entry tactics, and cross-cultural marketing. Students are taught to understand the cultural, economic, and legal factors that impact marketing strategies in various regions, making them well-equipped to work in multinational and cross-border marketing environments. The diverse student body at the University of Europe for Applied Sciences, along with the international faculty, further enriches the learning experience, offering a global outlook on marketing practices and strategies.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 51850
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 72 or higher.
- PTE: Overall score of 59 or higher.
The University of Europe for Applied Sciences, Dubai, is dedicated to supporting international students in their academic journey by offering a range of scholarships and financial assistance options. These scholarships are designed to make studying in Dubai more affordable and accessible, recognizing both academic excellence and the potential of students.
Merit-based Scholarships: The University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student’s high school or previous academic qualifications and achievements. Merit scholarships help reduce tuition fees, making it easier for students to pursue their studies while maintaining a high standard of education.
Need-based Scholarships: For international students who may require financial assistance to cover their tuition fees and living costs, the University offers need-based scholarships. These scholarships are awarded to students who demonstrate financial need, providing support to those who might otherwise struggle to afford the cost of studying in Dubai. Students must submit relevant financial documentation to qualify for this scholarship.
Early Application Scholarships: Students who apply early for admission to the University of Europe for Applied Sciences, Dubai, may be eligible for special early application scholarships. These scholarships are intended to encourage early commitment and ensure that students have ample time to prepare for their studies in Dubai. These scholarships can be a great opportunity for students who plan ahead and apply before deadlines.
Alumni Scholarships: The University also offers scholarships to students who are part of its alumni network. These scholarships are designed to encourage former students to continue their education or pursue further qualifications at the University of Europe for Applied Sciences, Dubai. Alumni students may also receive scholarships for postgraduate programs or other continuing education opportunities.
Country-Specific Scholarships: In some cases, the University offers country-specific scholarships to international students based on their nationality. These scholarships aim to build a diverse student body and strengthen global connections by providing opportunities for students from particular regions to study in Dubai. Students interested in country-specific scholarships should inquire with the admissions office for availability and eligibility criteria.
Graduates of the Master of Business Administration in Marketing Management program at the University of Europe for Applied Sciences, Dubai are well-prepared to pursue a wide range of career opportunities in marketing and business management. The program provides students with the necessary skills to thrive in various roles in the dynamic field of marketing.
Marketing Manager: Graduates can assume roles as marketing managers, where they are responsible for overseeing marketing campaigns, strategies, and budgets. They lead teams to promote products and services, ensuring alignment with the company’s objectives.
Brand Manager: As a brand manager, graduates manage the development and positioning of a brand, ensuring consistency across all marketing channels and building strong relationships with consumers to drive brand loyalty.
Digital Marketing Manager: With the growing importance of digital channels, graduates can become digital marketing managers, creating and executing online marketing strategies across various platforms such as social media, search engines, and email marketing.
Product Manager: Graduates may also pursue careers as product managers, overseeing the lifecycle of products, from development and positioning to market entry and promotion, ensuring that products meet consumer needs and company goals.
Advertising Manager: In this role, graduates manage advertising campaigns across multiple media outlets, working with creative teams to design and execute advertisements that engage consumers and drive sales.
Marketing Research Analyst: Graduates can work as marketing research analysts, gathering and analyzing data about consumer preferences, market trends, and competition to help companies make informed marketing decisions.
Sales and Marketing Director: For those looking for senior leadership roles, graduates can step into sales and marketing director positions, where they oversee the entire sales and marketing department, aligning strategies to maximize revenue and brand growth.
Content Strategist: As content strategists, graduates create and implement content marketing plans, managing the creation, distribution, and optimization of content that engages and informs target audiences.
Public Relations Manager: Graduates may also choose careers in public relations, handling media relations, brand reputation management, and communication strategies to maintain a positive public image for organizations.
Social Media Manager: With the rise of social media, graduates can become social media managers, overseeing the company’s presence on platforms like Instagram, Twitter, Facebook, and LinkedIn, while creating strategies to increase engagement and brand awareness.
Customer Relationship Manager: In this role, graduates focus on maintaining and improving relationships with existing customers, developing loyalty programs and personalized marketing efforts to boost retention rates.
Marketing Consultant: Graduates with a deep understanding of marketing principles can work as consultants, providing expert advice to companies seeking to enhance their marketing strategies, optimize campaigns, and improve customer engagement.
E-commerce Manager: With the increase in online shopping, graduates can pursue careers as e-commerce managers, overseeing the online sales platform, improving user experience, and increasing online revenue through digital marketing strategies.
Event Marketing Manager: Graduates may also explore opportunities in event marketing, where they plan and execute promotional events, trade shows, and product launches to increase brand visibility and consumer engagement.
