Master of Artificial Intelligence in Business
The Master of Artificial Intelligence in Business (M.AI.B) at S P Jain School of Global...
Global Master of Business Administration - Contemporary Marketing Management
Dubai
INTAKE: Feb & Oct
Program Overview
The Global Master of Business Administration (GMBA) in Contemporary Marketing Management at S P Jain School of Global Management in Dubai is designed to provide students with the skills and knowledge required to navigate the rapidly evolving field of marketing in the digital age. This program is tailored for professionals aiming to develop a deep understanding of contemporary marketing strategies, including digital marketing, branding, consumer behavior, and data analytics. The GMBA in Contemporary Marketing Management focuses on equipping students with the practical skills needed to become leaders in global marketing environments. The program combines academic rigor with real-world applications, preparing graduates to make strategic marketing decisions that impact both global and local markets.
Curriculum: The curriculum for the GMBA in Contemporary Marketing Management is designed to cover a wide range of topics critical to marketing in today's business world. Students will explore core subjects such as marketing strategy, brand management, consumer behavior, digital marketing, and integrated marketing communications. Additionally, the program includes specialized courses in areas such as social media marketing, marketing analytics, and customer relationship management (CRM). The curriculum emphasizes the use of technology in marketing, equipping students with the tools needed to analyze data and implement digital strategies. Students also participate in practical learning through case studies, live projects, and internships, allowing them to apply their knowledge to real-world marketing challenges.
Research Focus: S P Jain School of Global Management fosters a strong research culture that is closely aligned with contemporary marketing practices. The research focus within the GMBA in Contemporary Marketing Management includes areas such as digital transformation in marketing, consumer behavior analysis, the impact of artificial intelligence on marketing strategies, and the role of data analytics in decision-making. Faculty members are actively involved in research that explores emerging marketing trends, helping students stay at the forefront of marketing innovations. Students have the opportunity to engage in research projects and collaborate with faculty on industry-related studies, gaining a deeper understanding of the evolving landscape of marketing.
Industry Engagement: Industry engagement is a critical component of the GMBA in Contemporary Marketing Management at S P Jain. The school maintains strong ties with leading marketing firms, multinational corporations, and global brands, offering students unparalleled opportunities for networking, internships, and industry exposure. Students benefit from interactions with industry experts through guest lectures, workshops, and seminars, which provide insights into the latest marketing trends and challenges. In addition, the program incorporates live projects and consulting assignments, enabling students to work on real marketing problems faced by businesses today. This hands-on experience enhances their ability to apply theoretical knowledge to practical marketing scenarios and build professional networks in the global marketing industry.
Global Perspective: S P Jain School of Global Management is renowned for its global perspective, with campuses located in Dubai, Singapore, Mumbai, and Sydney. The GMBA in Contemporary Marketing Management offers students a truly international experience, allowing them to study in diverse global markets and understand the cultural, economic, and technological factors that influence marketing strategies worldwide. The multi-campus structure provides students with the opportunity to experience marketing practices in various regions and learn from a diverse group of peers. This global exposure ensures that graduates are equipped to handle the complexities of international marketing and make decisions that are informed by a broad understanding of global business dynamics.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 116067
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 60 or higher.
S P Jain School of Global Management offers a range of scholarships and financial aid options for international students, aimed at recognizing academic excellence, leadership potential, and contributions to the community. These scholarships are designed to make high-quality education accessible to talented students from around the world, ensuring they can pursue their studies without financial barriers.
Merit-Based Scholarships: S P Jain offers merit-based scholarships for international students who demonstrate outstanding academic performance in their previous studies. These scholarships are awarded based on the student’s academic achievements, including high grades, strong performance in entrance exams, and exceptional potential for leadership. Merit-based scholarships help to support top-performing students by reducing their tuition fees and allowing them to focus on their education.
Need-Based Scholarships: To assist international students who require financial support to pursue their education, S P Jain also provides need-based scholarships. These scholarships are awarded after a careful assessment of the student's financial situation. They are designed to help students who may otherwise find it challenging to meet the costs of tuition and living expenses during their studies at the Dubai campus.
Diversity Scholarships: S P Jain School of Global Management values diversity and is committed to fostering a multicultural learning environment. To encourage students from diverse backgrounds to apply, the school offers diversity scholarships. These scholarships are awarded to international students who bring unique cultural perspectives and enrich the global experience at the school. The scholarships aim to support students from underrepresented regions and ensure a balanced and inclusive student body.
Corporate Scholarships: S P Jain collaborates with various corporations and business partners to offer corporate scholarships. These scholarships are typically offered to students who demonstrate strong leadership skills and an interest in pursuing careers in specific industries or sectors. Corporate scholarships may also come with internship or employment opportunities with the partnering companies, giving students a chance to gain practical experience and build connections in the corporate world.
Graduates of the Global Master of Business Administration (GMBA) in Contemporary Marketing Management at S P Jain School of Global Management in Dubai have access to diverse career opportunities in the dynamic field of marketing. The comprehensive curriculum, combined with global exposure and industry engagement, prepares students for leadership roles across various industries.
Marketing Manager: Graduates can work as marketing managers, overseeing the development and execution of marketing strategies to increase brand awareness, sales, and customer engagement. These roles often involve managing campaigns, market research, and digital marketing initiatives.
Brand Manager: As brand managers, graduates can manage the entire lifecycle of a brand, including brand positioning, marketing campaigns, and product development. Their role focuses on enhancing brand value and ensuring consistent brand messaging.
Digital Marketing Specialist: With a deep understanding of digital tools and strategies, graduates can pursue careers in digital marketing. This includes roles such as SEO/SEM specialists, social media strategists, and content marketers, helping companies expand their online presence.
Consumer Insights Analyst: In this role, graduates can analyze consumer behavior, preferences, and market trends to inform marketing decisions. Their insights help businesses understand customer needs and tailor products and marketing strategies accordingly.
Marketing Consultant: GMBA graduates can become marketing consultants, advising organizations on marketing strategies, brand positioning, and digital transformations. They work with businesses to optimize marketing effectiveness and drive growth.
Advertising Manager: Graduates may also work as advertising managers, leading the planning and execution of advertising campaigns across various media channels. Their role involves collaborating with creative teams to develop compelling advertisements that resonate with target audiences.
E-commerce Manager: With the rise of online shopping, graduates can work in e-commerce management, focusing on driving sales through online platforms. They are responsible for optimizing online user experiences, managing product listings, and implementing digital marketing campaigns.
Public Relations (PR) Manager: PR managers are responsible for building and maintaining the image of a company or brand. They handle media relations, public events, and crisis communications to enhance the company’s reputation.
Product Manager: In this role, graduates can oversee the development, marketing, and lifecycle of a product. Product managers focus on creating market-driven products that meet consumer needs while achieving business goals.
Entrepreneur/Start-up Founder: Equipped with marketing expertise, GMBA graduates may choose to start their own business, leveraging their skills in branding, consumer insights, and digital marketing to build and grow their ventures.
