Master of Artificial Intelligence in Business
The Master of Artificial Intelligence in Business (M.AI.B) at S P Jain School of Global...
Master of Global Business - Global Marketing Management
Dubai
INTAKE: Feb, June & Oct
Program Overview
The Master of Global Business - Global Marketing Management program at S P Jain School of Global Management is designed to equip students with a deep understanding of global marketing strategies, consumer behavior, digital marketing, and international business operations. The program is ideal for individuals looking to accelerate their careers in marketing management across diverse industries. Students will gain expertise in creating and implementing marketing strategies that are relevant in today's interconnected and digital world. The program's focus on global perspectives ensures that graduates are ready to work in multinational companies or start their ventures in international markets. It blends core business knowledge with specialized marketing expertise to provide students with the skills required to lead marketing teams and initiatives on a global scale.
Curriculum: The curriculum of the Master of Global Business - Global Marketing Management program is comprehensive and dynamic, focusing on both traditional marketing principles and modern, digital marketing trends. Core courses include strategic marketing, international business, marketing analytics, and consumer behavior, along with specialized subjects such as brand management, digital marketing strategies, and global marketing communications. The program integrates theoretical frameworks with practical application, ensuring that students can apply marketing concepts to real-world challenges. In addition, elective courses offer students the opportunity to specialize in areas like social media marketing, digital advertising, and marketing research. This diverse curriculum equips students with the tools to navigate the complexities of global markets and make data-driven decisions.
Research Focus: S P Jain School of Global Management encourages research in the field of marketing management with a particular focus on global marketing strategies, consumer behavior, and digital innovation. Faculty and students engage in cutting-edge research related to brand management, cross-cultural marketing, consumer decision-making, and digital transformation in marketing. The school’s research initiatives often address emerging challenges such as the role of technology in marketing, the impact of globalization on marketing practices, and strategies for targeting diverse markets in a digital age. By engaging in relevant and impactful research, students develop the critical thinking skills necessary to address contemporary marketing issues and contribute to advancing the field.
Industry Engagement: The Master of Global Business - Global Marketing Management program provides students with numerous opportunities to engage with industry leaders through internships, industry projects, and guest lectures. These interactions give students the chance to gain firsthand knowledge of marketing practices in global companies, learn from experts in the field, and apply their classroom learning to solve real-world marketing challenges. Through partnerships with leading organizations across various industries, S P Jain ensures that students are prepared to tackle the evolving marketing landscape. Additionally, the school’s global alumni network offers valuable mentorship opportunities and career guidance, providing students with a strong support system as they transition into their careers.
Global Perspective: The Master of Global Business - Global Marketing Management program at S P Jain is designed to offer a truly global perspective. With campuses in Dubai, Singapore, Sydney, and Mumbai, students gain exposure to diverse business environments and cultural contexts, which are essential for navigating the complexities of international markets. This global exposure helps students understand how marketing strategies need to be adapted to local consumer preferences, market conditions, and cultural nuances. The program’s international focus ensures that students are not only prepared to work in their home markets but also have the skills to succeed in global marketing roles across various regions, from Asia to the Middle East and beyond.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 77408
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 60 or higher.
S P Jain School of Global Management offers a range of scholarships and financial aid options for international students, aimed at recognizing academic excellence, leadership potential, and contributions to the community. These scholarships are designed to make high-quality education accessible to talented students from around the world, ensuring they can pursue their studies without financial barriers.
Merit-Based Scholarships: S P Jain offers merit-based scholarships for international students who demonstrate outstanding academic performance in their previous studies. These scholarships are awarded based on the student’s academic achievements, including high grades, strong performance in entrance exams, and exceptional potential for leadership. Merit-based scholarships help to support top-performing students by reducing their tuition fees and allowing them to focus on their education.
Need-Based Scholarships: To assist international students who require financial support to pursue their education, S P Jain also provides need-based scholarships. These scholarships are awarded after a careful assessment of the student's financial situation. They are designed to help students who may otherwise find it challenging to meet the costs of tuition and living expenses during their studies at the Dubai campus.
Diversity Scholarships: S P Jain School of Global Management values diversity and is committed to fostering a multicultural learning environment. To encourage students from diverse backgrounds to apply, the school offers diversity scholarships. These scholarships are awarded to international students who bring unique cultural perspectives and enrich the global experience at the school. The scholarships aim to support students from underrepresented regions and ensure a balanced and inclusive student body.
Corporate Scholarships: S P Jain collaborates with various corporations and business partners to offer corporate scholarships. These scholarships are typically offered to students who demonstrate strong leadership skills and an interest in pursuing careers in specific industries or sectors. Corporate scholarships may also come with internship or employment opportunities with the partnering companies, giving students a chance to gain practical experience and build connections in the corporate world.
Graduates of the Master of Global Business - Global Marketing Management program at S P Jain School of Global Management have access to a wide array of career opportunities in marketing, both in traditional and digital channels. With the program's focus on global marketing strategies, consumer behavior, and digital transformations, students are well-prepared to take on leadership roles in marketing departments across various industries.
Global Marketing Manager: Managing marketing strategies across international markets, ensuring they align with the organization’s global objectives, and overseeing campaigns in multiple regions.
Brand Manager: Leading the development and execution of brand strategies, monitoring brand performance across various markets, and ensuring brand consistency on a global scale.
Digital Marketing Manager: Managing online marketing campaigns and strategies, focusing on digital platforms such as social media, SEO, SEM, email marketing, and content marketing to enhance brand visibility and customer engagement.
Market Research Analyst: Conducting research to understand consumer behavior, trends, and market dynamics in different regions, and providing insights that help shape marketing strategies.
Advertising Manager: Overseeing advertising campaigns, from strategy development to execution, ensuring that ads reach target audiences and are effective in driving sales and brand awareness.
Product Manager (Global Marketing): Coordinating the development, marketing, and distribution of products in global markets, ensuring product offerings meet the needs of diverse consumer segments.
E-commerce Manager: Managing digital storefronts and online retail strategies, optimizing product listings, digital marketing efforts, and customer experience across various online channels.
Social Media Strategist: Crafting and executing social media marketing strategies, building brand awareness, and driving customer engagement through social platforms.
International Business Development Manager: Identifying and pursuing new business opportunities and partnerships in global markets, especially focusing on growing the company’s presence in new international regions.
Chief Marketing Officer (CMO): Overseeing the entire marketing strategy for an organization, leading a team of marketers, and managing all marketing activities to drive business growth on a global scale.
