Master of Arts in Fashion & Luxury Brand Management

Dubai

INTAKE: Jan & Sept

Program Overview

The Master of Arts in Fashion & Luxury Brand Management at Istituto Marangoni, Dubai, is designed for individuals aspiring to work in the dynamic and competitive fashion and luxury sectors. The program combines advanced theoretical knowledge with practical skills in brand management, marketing, and consumer behavior, preparing students to become leaders in the luxury and fashion industries. It focuses on the latest trends, innovative marketing strategies, and the business principles behind successful fashion and luxury brands, offering a comprehensive understanding of global markets and brand positioning.

Curriculum: The curriculum of the Master of Arts in Fashion & Luxury Brand Management covers a broad range of subjects essential for managing high-end fashion and luxury brands. Key modules include luxury marketing, consumer behavior, brand identity development, trend forecasting, and digital strategies. Students also explore topics like retail management, global supply chains, and brand sustainability, which are crucial in today’s environmentally-conscious market. The program blends creative thinking with strategic management skills, providing a holistic approach to brand building and positioning in the competitive fashion industry.

Research Focus: Istituto Marangoni emphasizes research within the context of fashion and luxury brand management. Students are encouraged to conduct in-depth research on topics like consumer trends, brand evolution, and the impact of digital transformation on the luxury market. The research focuses on the evolving nature of consumer behavior, luxury branding strategies, and the integration of sustainability into luxury practices. This research-driven approach equips students with the critical thinking skills necessary to anticipate future industry trends and drive innovation in the fashion and luxury sectors.

Industry Engagement: Istituto Marangoni, Dubai, maintains strong ties with the fashion and luxury industry, ensuring that students have direct exposure to real-world experiences. The program includes industry visits, internships, and live projects, offering students the opportunity to apply theoretical knowledge in a professional setting. Guest lectures and seminars by industry experts, designers, and luxury brand managers further enhance the learning experience. This industry engagement helps students build valuable networks, gain insights into current market trends, and understand the practical challenges faced by luxury brands.

Global Perspective: The Master of Arts in Fashion & Luxury Brand Management at Istituto Marangoni, Dubai, offers a global perspective, with a curriculum designed to address the needs of international fashion and luxury markets. The program includes case studies from global brands, providing insights into the challenges and opportunities in diverse markets. The diverse student body, representing various countries and cultures, fosters a rich learning environment, offering students the chance to collaborate with peers from around the world. This global outlook equips graduates with the skills needed to manage luxury brands in an interconnected, multicultural world.

Location

Dubai

Score

IELTS 6.5

Tuition Fee

AED 95200

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.

English Language Proficiency:

IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.

Istituto Marangoni, Dubai, offers a range of scholarships designed to support international students in their pursuit of excellence in fashion, design, and business education. These scholarships are aimed at attracting talented individuals from around the world who are pursuing a career in the creative industries. With a focus on recognizing academic achievement and creative potential, Istituto Marangoni provides financial assistance to make world-class education more accessible.

Merit-Based Scholarships: Istituto Marangoni offers merit-based scholarships to outstanding international students who demonstrate exceptional academic performance and creative ability. These scholarships are awarded based on the student's portfolio, academic achievements, and overall potential to excel in their chosen field of study. Merit-based scholarships are highly competitive and provide students with a significant reduction in tuition fees, making it easier for talented individuals to access top-tier education.

Need-Based Scholarships: For international students who demonstrate financial need, Istituto Marangoni offers need-based scholarships to help ease the financial burden of tuition and living expenses. These scholarships are aimed at ensuring that deserving students have the opportunity to pursue their educational goals, regardless of their financial background. Students applying for need-based scholarships are typically required to provide documentation supporting their financial situation.

Special Scholarships for International Students: Istituto Marangoni, Dubai, also offers special scholarships for international students who demonstrate a passion for fashion, design, and business, and who are committed to contributing to the global creative industries. These scholarships are designed to attract students from various parts of the world and help them develop their skills in a dynamic and competitive environment. Special scholarships may be offered for specific programs or in collaboration with industry partners.

Alumni Discounts: Istituto Marangoni recognizes the importance of fostering long-term relationships with its graduates. To encourage alumni to continue their education with advanced programs or further studies, the institution offers alumni discounts on tuition fees. This discount is available to Istituto Marangoni graduates who wish to return for further studies at the Dubai campus.

External Scholarship Opportunities: In addition to the internal scholarships offered by Istituto Marangoni, international students may also be eligible for external scholarships provided by various organizations, foundations, and government bodies. The institution’s student support services assist international students in identifying and applying for these scholarships, helping them secure additional funding to support their education.

Graduates of the Master of Arts in Fashion & Luxury Brand Management from Istituto Marangoni, Dubai, are equipped with the expertise to pursue a wide range of career paths in the fashion and luxury sectors.

Luxury Brand Manager: Overseeing the development and marketing of luxury brands, managing their positioning, and ensuring alignment with high-end market expectations.

Fashion Marketing Manager: Creating and executing marketing strategies to promote fashion and luxury products, with a focus on building brand identity and expanding market reach.

Retail Manager: Managing luxury retail stores, ensuring exceptional customer service, optimizing sales strategies, and curating product offerings.

Brand Consultant: Advising luxury and fashion brands on strategic direction, brand image, and market penetration, ensuring brands meet evolving consumer demands.

Product Manager: Coordinating the development, production, and distribution of fashion and luxury products, ensuring quality standards and brand consistency.

E-commerce Manager: Leading online sales strategies for luxury brands, optimizing digital marketing, and managing e-commerce platforms to drive brand growth.

Fashion Buyer: Selecting and purchasing fashion products for retail or luxury outlets, with a deep understanding of market trends and consumer preferences.

Event Manager (Fashion & Luxury Sector): Organizing high-end fashion events, runway shows, brand launches, and exclusive marketing campaigns to engage consumers and media.

Public Relations Manager (Fashion & Luxury): Managing the reputation and visibility of luxury brands, handling media relations, and organizing PR campaigns to promote brand image.

Sustainability Consultant: Advising luxury brands on incorporating sustainable practices, from sourcing materials to implementing eco-friendly production processes.