Master in International Marketing and Business Development

Dubai

INTAKE: September

Program Overview

The Master in International Marketing and Business Development at EM Normandie - Dubai is designed to provide students with the advanced knowledge and skills required to navigate and lead in the global marketplace. This program focuses on strategic marketing, business development, and international market expansion, equipping students with the tools to manage marketing strategies across diverse cultural, economic, and legal landscapes. Emphasizing a hands-on approach to learning, it integrates modern marketing techniques, digital marketing, and business development strategies, preparing graduates to effectively manage and grow international businesses. The program offers a strong foundation in both theory and practice, empowering students to become leaders in the global business environment.

Curriculum: The curriculum of the Master in International Marketing and Business Development at EM Normandie - Dubai is structured to provide comprehensive coverage of key topics essential for international business success. Core subjects include International Marketing Strategies, Global Brand Management, Consumer Behavior, Digital Marketing, Market Research, Business Development in Emerging Markets, and International Sales Management. The program combines theoretical learning with practical applications, using case studies, group projects, and real-world examples to enhance understanding. Students also gain expertise in data analytics, which is critical for making informed decisions in global marketing campaigns and business development strategies. The curriculum is continually updated to reflect the latest trends and challenges in international marketing, ensuring that students are well-prepared for dynamic and competitive global markets.

Research Focus: The research focus of the Master in International Marketing and Business Development at EM Normandie - Dubai emphasizes the evolving nature of global markets, consumer behavior, and digital transformation in marketing. Students are encouraged to engage in research that addresses key challenges faced by international marketers, such as the impact of digital technologies on global brand strategies, the dynamics of consumer behavior in different cultural contexts, and the role of innovation in business development. Research topics may include cross-cultural marketing strategies, international marketing in emerging economies, global digital marketing trends, and the influence of social media on consumer behavior. This research-driven approach ensures that students not only gain theoretical knowledge but also contribute to the development of innovative solutions in international marketing.

Industry Engagement: Industry engagement is a vital component of the Master in International Marketing and Business Development at EM Normandie - Dubai. The program offers opportunities for students to collaborate with industry professionals through internships, guest lectures, and company-sponsored projects. These engagements provide students with insights into the challenges and opportunities faced by businesses in the global marketing and business development sectors. Furthermore, students benefit from the university’s strong network of industry partners, which includes multinational corporations, marketing agencies, and business development firms. These connections facilitate hands-on experience and help students build their professional network, enhancing their career prospects in the global market.

Global Perspective: The Master in International Marketing and Business Development at EM Normandie - Dubai is grounded in a global perspective, reflecting the interconnected nature of today’s business environment. The program prepares students to understand and address the complexities of marketing and business development across different regions, cultures, and economic conditions. Students gain knowledge of international trade, global consumer trends, and the impact of cultural differences on marketing strategies. The diverse student body and international faculty contribute to a global learning environment, allowing students to develop a deep understanding of global business dynamics. This international approach ensures that graduates are ready to manage and lead marketing strategies and business development initiatives in global organizations.

Location

Dubai

Score

IELTS 6.5

Tuition Fee

AED 126000

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 50% or above in their bachelor's degree.

English Language Proficiency:

IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
TOEFL: Overall score of 79 or higher.

EM Normandie Dubai is supporting the academic and financial aspirations of its international students by offering a range of scholarships. These scholarships are designed to recognize academic excellence, assist with tuition fees, and attract talented students from around the world to join their innovative programs.

Merit-Based Scholarships: EM Normandie Dubai offers merit-based scholarships to international students who demonstrate outstanding academic performance. These scholarships are awarded based on the student’s previous academic achievements and can significantly reduce tuition fees. Students applying for undergraduate or postgraduate programs at the Dubai campus may be eligible for these scholarships, depending on their academic qualifications and the competitiveness of their application.

Early Bird Scholarships: The Early Bird Scholarship is designed to encourage early applications for the academic year. International students who apply well in advance for their chosen program at EM Normandie Dubai are eligible for a reduction in their tuition fees. This scholarship rewards students who demonstrate their pursuing their studies at EM Normandie by submitting applications early.

Alumni Scholarship: The Alumni Scholarship at EM Normandie Dubai is a unique offering for international students who are former graduates of EM Normandie in other locations and wish to pursue further studies or advance their career by studying at the Dubai campus. This scholarship provides financial support to alumni who wish to deepen their expertise through another program at EM Normandie Dubai.

Partner University Scholarships: EM Normandie Dubai has partnered with several universities worldwide, offering students who come from partner institutions the opportunity to apply for specific scholarships. These scholarships are intended for students who wish to transfer to EM Normandie Dubai to continue their education or further specialize in business management. The scholarships are available to students who meet the criteria set out by the partnership agreement.

External Scholarships and Grants: International students can also explore a variety of external scholarship opportunities offered by government bodies, private organizations, and international agencies. EM Normandie Dubai works closely with students to assist them in identifying these external funding sources. Students are encouraged to research and apply for these scholarships to further reduce their financial burden during their studies.

Graduates of the Master in International Marketing and Business Development at EM Normandie - Dubai are well-equipped to pursue a wide variety of career opportunities across global markets. The program prepares students for leadership roles in marketing, business development, and strategic management in both multinational corporations and smaller organizations.

International Marketing Manager: Responsible for planning, implementing, and overseeing marketing strategies to promote products or services in global markets, ensuring brand consistency across borders.

Business Development Manager: Focused on identifying new business opportunities, building relationships with clients and partners, and expanding the company’s presence in international markets.

Global Brand Manager: Managing global brand positioning, marketing strategies, and product development across multiple countries to ensure a cohesive brand presence worldwide.

Digital Marketing Specialist: Leading digital marketing campaigns, utilizing SEO, social media, and content marketing strategies to engage international audiences and increase brand visibility online.

Market Research Analyst: Conducting research and analyzing market trends, customer behavior, and competitor activities to provide strategic insights for international marketing campaigns.

Export Manager: Overseeing the export operations of a company, managing international trade processes, and ensuring compliance with regulations while driving global sales growth.

International Sales Manager: Managing sales teams and developing sales strategies to expand the company’s market share in international regions, focusing on revenue generation across borders.

Product Manager: Leading product development, from market research to product launch, focusing on international markets and customer needs to drive global product strategies.

Strategic Partnership Manager: Developing and managing international partnerships, alliances, and joint ventures to foster business growth and expand the company’s global footprint.

Consultant in International Marketing: Advising companies on strategies for entering new international markets, creating effective marketing campaigns, and adapting products to local consumer needs.