Master of Business Administration - Finance
The Institute of Management Technology (IMT), Dubai, offers a one-year Master of Bu...
Master of Business Administration - Marketing
Dubai
INTAKE: Jan & Sept
Program Overview
The Master of Business Administration (MBA) in Marketing at the Institute of Management Technology (IMT) Dubai is a one-year intensive program tailored for professionals aspiring to lead in the dynamic field of marketing. This program focuses on equipping students with advanced marketing knowledge, creative problem-solving skills, and a strategic approach to decision-making. It prepares graduates to excel in competitive global markets, fostering innovation and leadership in the ever-evolving marketing landscape.
Curriculum: The curriculum of the MBA in Marketing at IMT Dubai blends core business principles with specialized marketing courses. Core subjects include finance, organizational behavior, and strategic management, while marketing-focused modules cover consumer behavior, digital marketing, brand management, market research, and integrated marketing communications. Students engage in real-world projects, case studies, and simulations to develop practical expertise. Elective courses allow students to explore niche areas such as international marketing, analytics, and social media strategy, ensuring a well-rounded education.
Research Focus: The program emphasizes research in emerging marketing trends, consumer behavior, and digital transformation. Students are encouraged to delve into topics such as predictive analytics, customer experience management, and the role of artificial intelligence in marketing strategies. Collaborations with faculty and industry experts provide opportunities to contribute to innovative marketing research and apply insights to real-world challenges.
Industry Engagement: IMT Dubai fosters strong connections with the marketing industry through internships, live projects, and workshops conducted by industry leaders. Students gain exposure to marketing practices in sectors such as retail, technology, and advertising, bridging the gap between academic learning and professional application. The program also hosts networking events and guest lectures, enabling students to learn from and connect with top marketing professionals in the UAE and beyond.
Global Perspective: The MBA in Marketing at IMT Dubai offers a global outlook, incorporating international marketing strategies and global business practices into its curriculum. Students analyze global case studies and participate in projects that address cross-border marketing challenges. The program’s diverse student body and international faculty further enrich this perspective, preparing graduates to navigate the complexities of global markets and excel in multinational organizations.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 74800
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
The Institute of Management Technology (IMT), Dubai, provides a range of scholarships designed to support international students who demonstrate academic excellence, leadership potential, and financial need. These scholarships aim to make quality education more accessible and help students focus on their studies without financial worries.
Merit-Based Scholarships: The Institute of Management Technology (IMT), Dubai, offers a range of merit-based scholarships to reward academic excellence and leadership potential among international students. These scholarships are available for both undergraduate and postgraduate programs and are awarded based on prior academic performance, standardized test scores, and extracurricular achievements.
Diversity Scholarships: To promote a multicultural learning environment, IMT Dubai provides diversity scholarships for international students from various countries. This initiative aims to encourage a global perspective and cultural exchange within the campus community.
Financial Need Scholarships: IMT Dubai understands the financial challenges some international students may face and offers need-based scholarships to support deserving candidates. Applicants are required to demonstrate financial need along with their academic credentials during the application process.
Women in Leadership Scholarships: To empower women and foster gender diversity in business, IMT Dubai provides scholarships for female students who exhibit strong leadership potential and making an impact in their chosen fields.
Early Application Scholarships: Students who apply early to IMT Dubai may be eligible for special scholarships that recognize their proactive approach and commitment to joining the institute. These scholarships encourage timely applications and reward dedicated candidates.
Graduates of the Master of Business Administration (1 Year) in Marketing from the Institute of Management Technology (IMT) Dubai are well-prepared for a variety of dynamic and high-demand career paths in marketing and related fields.
Marketing Manager: Leading marketing strategies, campaigns, and brand initiatives to achieve business goals and drive customer engagement.
Brand Manager: Managing and enhancing the identity and perception of a brand, ensuring its alignment with market demands and organizational objectives.
Digital Marketing Specialist: Developing and executing online marketing campaigns, focusing on social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.
Market Research Analyst: Analyzing market trends, consumer behavior, and competitive landscapes to inform marketing strategies and business decisions.
Product Manager: Overseeing the development, marketing, and lifecycle management of products, ensuring they meet customer needs and market demands.
Advertising Account Manager: Coordinating with clients and creative teams to design and deliver impactful advertising campaigns.
Public Relations Specialist: Managing public image, creating press releases, and building relationships with media to enhance organizational reputation.
Sales Manager: Driving sales strategies, managing sales teams, and achieving revenue targets through effective marketing integration.
Content Marketing Manager: Creating and distributing valuable content to attract and engage target audiences, enhancing brand awareness and customer loyalty.
Event Marketing Coordinator: Planning and executing marketing strategies for events, ensuring maximum attendance and engagement.
