Master of Business Administration (MBA)- Human Resources Management
The MBA in Human Resources Management at Ajman University focuses on equipping students...
Master of Public Relations and Corporate Communication
Ajman
INTAKE: Jan & Sept
Program Overview
The Master of Public Relations and Corporate Communication program at Ajman University offers an in-depth exploration of contemporary communication strategies in corporate settings. The program is designed to prepare students to become effective communicators in complex, fast-paced environments. Students are exposed to a wide range of topics, including media relations, brand communication, internal and external corporate communication, stakeholder management, and public opinion. The program is aimed at individuals seeking to enhance their skills and move into leadership roles in public relations, media, or corporate communication.
Curriculum: The curriculum of the Master of Public Relations and Corporate Communication program at Ajman University is a blend of core management courses and specialized communication subjects. The core courses cover business fundamentals such as strategic management, marketing, and ethics in communication. Specialized courses focus on advanced topics in public relations, media relations, crisis communication, digital communication strategies, and corporate social responsibility (CSR). The curriculum is designed to help students gain a deep understanding of communication theories and the practical application of these principles in real-world settings. Additionally, the program incorporates case studies, group projects, and communication simulations to give students hands-on experience in managing communication challenges.
Research Focus: Ajman University’s Master of Public Relations and Corporate Communication program encourages students to engage in research focusing on emerging trends and challenges in communication. Research topics may include media impact, communication strategies in crisis management, the role of social media in corporate communication, and the evolution of public relations in a digital world. Students are encouraged to explore areas like corporate reputation management, ethical communication practices, and the influence of global communication trends on local and international organizations. This research focus ensures that students are prepared to contribute to the academic and professional fields of public relations and corporate communication.
Industry Engagement: Ajman University fosters strong industry engagement through partnerships with leading PR firms, media agencies, and corporate communication departments across Dubai and beyond. Students benefit from real-world exposure to the public relations industry through internships, networking events, and industry guest lectures. These engagements provide students with valuable opportunities to apply their theoretical knowledge in practical environments, gaining insights into the latest communication practices, tools, and technologies. The university's location in Dubai, a global business hub, further enhances students’ access to top-tier companies and communication professionals.
Global Perspective: The Master of Public Relations and Corporate Communication program at Ajman University adopts a global perspective by addressing international communication challenges and strategies. Students learn how to manage communication across diverse cultural contexts, understand the global media landscape, and adapt communication strategies to international markets. This global approach equips graduates with the skills needed to manage global PR campaigns, handle cross-cultural communication, and navigate international media relations, preparing them for careers in multinational corporations or international organizations. Students also explore the impact of global events on public perception and corporate image.
Location
Ajman
Score
IELTS 6.5
Tuition Fee
AED 45375
Postgraduate Entry Requirements
Application Fee: AED 2100
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 75% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
Ajman University (AU) Dubai is supporting international students in achieving their academic goals by offering a variety of scholarships and financial aid options. These scholarships are designed to recognize academic excellence, support deserving students with financial constraints, and promote cultural diversity on campus.
Merit-Based Scholarships: International students with outstanding academic records are eligible for merit-based scholarships. These scholarships reward high-achieving students and can cover a significant portion of tuition fees, depending on the student's academic performance.
Need-Based Scholarships: Ajman University provides financial aid to international students facing financial difficulties. Applicants must demonstrate their financial need and meet specific criteria to qualify for these scholarships.
Cultural Diversity Scholarships: To promote inclusivity and cultural exchange, AU offers scholarships to students from underrepresented regions. This initiative encourages international enrollment and enriches the campus community.
Sports Scholarships: Ajman University recognizes students with exceptional talent in sports. International students excelling in athletics can apply for scholarships that support their academic and athletic pursuits.
Special Discounts for Siblings: AU provides tuition fee discounts to siblings studying at the university simultaneously. This initiative aims to ease the financial burden for families with multiple students at AU.
Graduates of the Master of Public Relations and Corporate Communication program at Ajman University have a wide array of career opportunities available to them across different industries. As public relations and communication are essential to the success of any organization, professionals with expertise in these fields are highly sought after in sectors like corporate, government, media, and non-governmental organizations (NGOs).
Corporate Communication Manager: Graduates can work as corporate communication managers, responsible for managing both internal and external communication strategies of a corporation, ensuring consistency in messaging, and enhancing the company’s image.
Public Relations Specialist: They can become PR specialists, handling media relations, preparing press releases, and managing public perception for various organizations.
Brand Manager: Graduates may also work in brand management, overseeing brand strategy, public image, and reputation management.
Crisis Communication Expert: With a focus on crisis communication strategies, they may take on roles as crisis communication experts, helping organizations manage communications during a crisis.
Media Relations Officer: The program prepares students for positions in media relations, where they manage relationships with journalists, ensuring that the organization’s message is effectively communicated through the media.
Corporate Social Responsibility (CSR) Manager: Graduates with an interest in social responsibility may pursue careers in CSR, helping organizations align their business objectives with social good and sustainability efforts.
Content Strategist: With strong skills in communication, graduates can become content strategists, designing messaging and campaigns for various platforms, including digital media, blogs, and social media channels.
Communication Consultant: As consultants, graduates can advise businesses on communication strategies, helping them enhance their public image and internal communication processes.
Government PR Officer: Professionals can work as PR officers for government bodies, managing communication between the government and the public.
