BSc in Business Information Technology
The BSc in Business Information Technology (BIT) at the University of Twente is designe...
MSc in Business Administration - Strategic Marketing & Servitisation
Drienerlolaan
INTAKE: Feb & Sept
Program Overview
The MSc in Business Administration - Strategic Marketing & Servitisation at the University of Twente, Enschede, Netherlands, is designed for students interested in mastering advanced strategies in marketing, business innovation, and the service-oriented economy. This specialized program prepares students to understand the evolving dynamics of strategic marketing and how to drive business growth through servitisation, the transformation of product-focused businesses into service-based models. It is ideal for students aiming to work in high-level management positions, where they will oversee strategic marketing initiatives, customer-centric service innovations, and organizational development.
Curriculum: The curriculum of the MSc in Business Administration - Strategic Marketing & Servitisation is structured to provide a deep understanding of both strategic marketing and service management. It covers key areas such as marketing strategy, digital marketing, service innovation, consumer behavior, and business analytics. Courses are designed to develop critical thinking, problem-solving, and decision-making skills, with a strong emphasis on real-world applications. Additionally, students are encouraged to undertake projects that allow them to work on current industry challenges, developing practical solutions while enhancing their leadership abilities.
Research Focus: Research within this MSc program is concentrated on understanding how businesses can adapt to new market realities by integrating strategic marketing and service models. The focus areas include consumer behavior analysis, service design, innovation in service business models, and the impact of digital technologies on service delivery. Students and faculty collaborate on cutting-edge research to identify trends and formulate strategies that can drive business success in the global service economy.
Industry Engagement: The University of Twente has strong ties with industries across Europe and beyond, facilitating valuable opportunities for students to engage with real-world companies. The program includes internships, guest lectures from industry leaders, and consultancy projects that allow students to apply their learning in a practical context. These industry engagements provide students with invaluable insights into the business world, helping them build a professional network while gaining hands-on experience in strategic marketing and servitisation.
Global Perspective: The MSc program in Strategic Marketing & Servitisation at the University of Twente offers a truly international perspective. The university attracts students from around the globe, creating a diverse learning environment that promotes cross-cultural collaboration. Moreover, the curriculum integrates global case studies and teaches students how to tackle marketing and service challenges in a globalized market. Students also have opportunities to participate in exchange programs and collaborate with international partners, gaining exposure to different business practices worldwide.
Location
Drienerlolaan
Score
IELTS 6.5
Tuition Fee
€ 15800
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 75% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 90 or higher.
Standardized Test Requirements
- GMAT (Graduate Management Admission Test): GMAT score of 600 is often required.
The University of Twente (UT) offers various scholarship opportunities for international students to help finance their education and living expenses in the Netherlands. These scholarships are designed to attract talented students from around the world and provide them with financial support to pursue their undergraduate or postgraduate studies at the university.
University of Twente Scholarships (UTS): The University of Twente Scholarships (UTS) are highly competitive merit-based scholarships available to students from non-EU/EEA countries who are applying for a Master’s program at the university. These scholarships are intended to cover part of the tuition fees and living expenses for the duration of the program. The amount of the scholarship varies, and it can range from €3,000 to €25,000 per year, depending on the student’s program and the scholarship type. To be eligible, students must have an excellent academic record and meet the admission requirements for their chosen program.
Holland Scholarship: The Holland Scholarship is a national scholarship program funded by the Dutch Ministry of Education, Culture, and Science in collaboration with Dutch research universities, including the University of Twente. This scholarship is available to international students from outside the European Economic Area (EEA) who are applying for a Master’s program at UT. The Holland Scholarship provides a one-time award of €5,000 to help with tuition fees or living costs. The scholarship is awarded for the first year of study, and students can apply for it once they have been admitted to a Master's program at the university.
Orange Tulip Scholarship (OTS): The Orange Tulip Scholarship (OTS) is a Dutch government-sponsored program aimed at providing scholarships to international students from specific countries, including China, India, Indonesia, Mexico, Russia, South Korea, and Vietnam, among others. UT participates in the OTS program, and selected students can receive a scholarship that covers part of the tuition fees for their Master’s degree. The OTS scholarship is offered in collaboration with the Dutch embassies and institutions in various countries.
Kipaji Scholarship: The Kipaji Scholarship is a special award given by the University of Twente to outstanding international students with excellent academic achievements. This scholarship is typically available for students from Africa, Asia, Latin America, and the Middle East who are applying for a Master’s program. The Kipaji Scholarship covers tuition fees, living expenses, and other costs related to studying abroad, providing a comprehensive financial aid package to deserving students.
Additional Scholarships for Specific Programs: In addition to the general scholarships mentioned above, the University of Twente also offers specific scholarships for students pursuing certain Master's programs. These scholarships are often offered in collaboration with academic departments or external organizations and can cover partial or full tuition fees.
Graduates of the MSc in Business Administration - Strategic Marketing & Servitisation from the University of Twente are well-equipped to pursue a wide range of career opportunities in strategic marketing, service management, and business innovation. The program’s focus on advanced marketing strategies, service design, and business transformation prepares students for leadership roles across various industries, including consulting, retail, finance, technology, and manufacturing.
Marketing Manager: Oversee marketing campaigns, product positioning, and customer engagement strategies in both traditional and digital marketing environments.
Service Innovation Manager: Lead efforts to innovate and transform traditional business models by introducing new service offerings and improving customer experiences.
Strategic Consultant: Advise companies on how to optimize their marketing strategies, manage service-based business models, and achieve sustainable growth through servitisation.
Business Development Manager: Identify new market opportunities, develop business strategies, and help organizations expand their service portfolios to meet evolving consumer demands.
Product Manager: Focus on developing and managing new service-oriented products and solutions while ensuring they align with market trends and customer expectations.
Digital Marketing Manager: Specialize in leveraging digital platforms and technologies to enhance marketing efforts and drive customer engagement for service-based businesses.
Service Design Specialist: Design and improve service processes, ensuring that services align with customer needs, expectations, and business objectives.
