BSc in Business Information Technology
The BSc in Business Information Technology (BIT) at the University of Twente is designe...
MSc in Business Administration - Digital Business & Analytics
Drienerlolaan
INTAKE: Feb & Sept
Program Overview
The MSc in Business Administration - Digital Business & Analytics at the University of Twente in Enschede, Netherlands, is designed to equip students with the essential knowledge and skills to lead and manage businesses in a digitalized world. The program focuses on integrating business management concepts with advanced data analytics techniques, enabling students to understand how digital technologies can transform business strategies and operations. Students will learn to leverage data to make informed decisions, optimize processes, and drive innovation in digital business environments. The program offers a balanced approach between theory, practical application, and hands-on experience, preparing graduates for leadership roles in digital business and analytics.
Curriculum: The curriculum of the MSc in Business Administration - Digital Business & Analytics blends business administration with cutting-edge digital and analytical tools. Core courses cover topics such as data analytics, digital transformation, business strategy, customer relationship management, and innovation. Additionally, students have the opportunity to specialize in areas such as data-driven decision-making, business intelligence, and digital marketing. The program also includes various projects, case studies, and an internship, providing students with real-world experience and the opportunity to apply their knowledge in a business context. The curriculum is designed to foster critical thinking, analytical skills, and a deep understanding of the digital business landscape.
Research Focus: The research focus in the MSc in Business Administration - Digital Business & Analytics program at the University of Twente is centered on understanding the transformative impact of digital technologies on business operations and decision-making. Students engage in research related to topics such as digital business models, the use of big data and analytics in business, machine learning applications in decision-making, and digital customer engagement. The university’s research initiatives are strongly connected to the industry, allowing students to contribute to projects that address real-world business challenges. Students are encouraged to explore innovative solutions and participate in cutting-edge research in the digital business domain.
Industry Engagement: The University of Twente’s MSc in Business Administration - Digital Business & Analytics program emphasizes close collaboration with industry partners. Students benefit from internships, industry projects, and guest lectures from professionals working at the forefront of digital business and analytics. This industry engagement allows students to gain valuable insights into the latest trends, tools, and challenges facing businesses in the digital age. Additionally, the program is designed to enhance students' professional networks, with opportunities to interact with key industry players and potential employers. The strong ties to industry ensure that students are well-prepared for successful careers in digital business.
Global Perspective: The MSc in Business Administration - Digital Business & Analytics offers students a global perspective on digital business and analytics. The program is designed to prepare students for careers in an increasingly interconnected and digital world, with an emphasis on understanding the global implications of digital transformation. The curriculum incorporates international case studies, and students work on projects with a global reach. The University of Twente’s international environment, with a diverse student body and faculty, ensures that students develop cross-cultural communication skills and a deeper understanding of digital business trends around the world. This global perspective enhances students' ability to adapt to different business environments and challenges.
Location
Drienerlolaan
Score
IELTS 6.5
Tuition Fee
€ 15800
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 75% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 90 or higher.
Standardized Test Requirements
- GMAT (Graduate Management Admission Test): GMAT score of 600 is often required.
The University of Twente (UT) offers various scholarship opportunities for international students to help finance their education and living expenses in the Netherlands. These scholarships are designed to attract talented students from around the world and provide them with financial support to pursue their undergraduate or postgraduate studies at the university.
University of Twente Scholarships (UTS): The University of Twente Scholarships (UTS) are highly competitive merit-based scholarships available to students from non-EU/EEA countries who are applying for a Master’s program at the university. These scholarships are intended to cover part of the tuition fees and living expenses for the duration of the program. The amount of the scholarship varies, and it can range from €3,000 to €25,000 per year, depending on the student’s program and the scholarship type. To be eligible, students must have an excellent academic record and meet the admission requirements for their chosen program.
Holland Scholarship: The Holland Scholarship is a national scholarship program funded by the Dutch Ministry of Education, Culture, and Science in collaboration with Dutch research universities, including the University of Twente. This scholarship is available to international students from outside the European Economic Area (EEA) who are applying for a Master’s program at UT. The Holland Scholarship provides a one-time award of €5,000 to help with tuition fees or living costs. The scholarship is awarded for the first year of study, and students can apply for it once they have been admitted to a Master's program at the university.
Orange Tulip Scholarship (OTS): The Orange Tulip Scholarship (OTS) is a Dutch government-sponsored program aimed at providing scholarships to international students from specific countries, including China, India, Indonesia, Mexico, Russia, South Korea, and Vietnam, among others. UT participates in the OTS program, and selected students can receive a scholarship that covers part of the tuition fees for their Master’s degree. The OTS scholarship is offered in collaboration with the Dutch embassies and institutions in various countries.
Kipaji Scholarship: The Kipaji Scholarship is a special award given by the University of Twente to outstanding international students with excellent academic achievements. This scholarship is typically available for students from Africa, Asia, Latin America, and the Middle East who are applying for a Master’s program. The Kipaji Scholarship covers tuition fees, living expenses, and other costs related to studying abroad, providing a comprehensive financial aid package to deserving students.
Additional Scholarships for Specific Programs: In addition to the general scholarships mentioned above, the University of Twente also offers specific scholarships for students pursuing certain Master's programs. These scholarships are often offered in collaboration with academic departments or external organizations and can cover partial or full tuition fees.
Graduates of the MSc in Business Administration - Digital Business & Analytics from the University of Twente are well-equipped to pursue a range of exciting career opportunities at the intersection of business and technology. With expertise in digital business strategies, data analytics, and business transformation, students can pursue roles in various industries that are leveraging digital technologies for growth and innovation.
Digital Transformation Consultant: Helping businesses navigate and implement digital strategies to enhance their operations, improve customer experience, and drive innovation.
Data Analyst: Analyzing and interpreting complex data sets to provide actionable insights that inform business decisions, optimize processes, and improve overall business performance.
Business Intelligence Analyst: Specializing in gathering, analyzing, and visualizing data to support strategic decision-making, ensuring that companies can leverage data to stay competitive.
Digital Marketing Manager: Using digital tools and analytics to develop and manage online marketing strategies, helping businesses reach and engage customers through digital channels.
E-commerce Manager: Overseeing online business operations, from customer experience to logistics, and driving the growth of e-commerce platforms through digital strategies and data analytics.
Product Manager (Digital Products): Leading the development and management of digital products, such as software or apps, ensuring they meet customer needs and business objectives.
Business Analytics Consultant: Advising organizations on how to use data analytics to improve business performance, from process optimization to strategic decision-making.
Chief Data Officer (CDO): Responsible for managing an organization’s data strategy, ensuring data-driven decision-making and integrating data analytics into business processes at the highest level.
Supply Chain Analyst (Digital): Utilizing digital tools and data analytics to optimize supply chain operations, improving efficiency, reducing costs, and enhancing the customer experience.
Customer Experience Manager (Digital): Leveraging digital technologies to enhance customer journeys, ensuring that businesses deliver seamless and personalized experiences across online and offline touchpoints.
