Master of Business Management (MBM) with specialisation in Data Analytics

Apeldoorn

 

INTAKE: Feb, Mar, May, Aug, Oct & Nov

Program Overview

The Master of Business Management (MBM) with a specialization in Data Analytics at Wittenborg University of Applied Sciences is a forward-thinking program designed to equip students with the business acumen and technical expertise needed to thrive in data-driven environments. Combining advanced business management principles with the latest techniques in data analysis, the program prepares students to make informed decisions using data insights, helping organizations gain a competitive edge. The program offers a comprehensive understanding of data analytics tools, strategies, and their application to solve complex business problems in various sectors.

Curriculum: The curriculum of the MBM with specialization in Data Analytics combines core business management courses with specialized data analytics modules. Core topics include strategic management, marketing, financial analysis, leadership, and organizational behavior, ensuring students develop solid business foundations. Specialized modules cover areas such as data visualization, predictive analytics, machine learning, big data management, and business intelligence. The program integrates theory with practical skills, providing students with hands-on experience in using analytics tools and software like Python, R, Tableau, and SQL to analyze large datasets and derive actionable insights for business decision-making.

Research Focus: The research focus of the MBM in Data Analytics program is centered around harnessing the power of data to drive business success. Key research areas include the application of advanced analytics techniques to enhance business operations, predictive analytics for forecasting trends, machine learning algorithms for data-driven decisions, and the impact of big data on organizational strategy. Students are encouraged to explore how businesses can leverage data analytics to optimize customer experience, improve supply chain efficiency, and create innovative solutions. Research also focuses on ethical considerations and data governance in the context of data analytics.

Industry Engagement: Industry engagement is a central aspect of the MBM with a specialization in Data Analytics program at Wittenborg University. Students have opportunities to work on real-world data analytics projects in collaboration with industry partners, which allows them to apply their theoretical knowledge to practical scenarios. The university’s strong connections with leading businesses and tech companies provide students with access to internships, guest speakers, and networking events. Industry-driven case studies, live projects, and collaboration with analytics professionals ensure students stay up to date with industry trends and best practices.

Global Perspective: The MBM in Data Analytics is designed with a global perspective, preparing students to work in international business environments where data analytics plays a crucial role in strategic decision-making. The program emphasizes global business challenges and opportunities, examining how data analytics can be applied across different industries and regions. Students gain a deep understanding of how various organizations around the world utilize data to drive growth, innovation, and competitive advantage. The international cohort of students at Wittenborg University further enriches this global perspective by providing diverse insights and fostering cross-cultural collaboration.

Pollster Education

Location

Apeldoorn

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

€ 12200

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.

English Language Proficiency:

  • IELTS: Overall band score of  6.5 or 7.0 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 90 or higher.

Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development. 

Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.

Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.

Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.

Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.

Alumni Scholarship: Wittenborg also offers scholarships for students who are alumni of the university. The Alumni Scholarship is available to graduates who wish to pursue further studies at the university, providing them with a discount on their tuition fees for postgraduate programs. This scholarship encourages continuous learning and supports former students in advancing their education.

Graduates of the Master of Business Management (MBM) with a specialization in Data Analytics from Wittenborg University of Applied Sciences are well-equipped to pursue a wide range of careers in the rapidly growing field of data analytics and business intelligence. The combination of business management skills and data analytics expertise opens up diverse career pathways in industries that increasingly rely on data-driven decision-making. 

Data Analyst: As a Data Analyst, graduates will be responsible for gathering, processing, and analyzing large datasets to identify trends, patterns, and actionable insights. Data analysts play a crucial role in helping businesses make informed decisions by translating data into meaningful reports and visualizations.

Business Intelligence (BI) Analyst: Business Intelligence Analysts work with data to provide insights that help companies make strategic decisions. They design and implement BI solutions, analyze data from various sources, and provide executives with reports and dashboards that guide business operations.

Data Scientist: Data Scientists use advanced statistical methods, machine learning algorithms, and data models to solve complex business problems. They work with large datasets to uncover hidden insights, forecast trends, and develop predictive models that can drive business growth and innovation.

Big Data Engineer: Big Data Engineers design, implement, and manage large-scale data infrastructures to store and process big data. They work with technologies such as Hadoop and Spark to enable businesses to harness the full potential of vast amounts of structured and unstructured data.

Data Analytics Consultant: Data Analytics Consultants provide expert advice to organizations on how to leverage data analytics tools and techniques to improve their business operations. They work closely with clients to understand their data needs and recommend customized analytics solutions.

Marketing Analyst: Marketing Analysts focus on using data to optimize marketing strategies and campaigns. They analyze customer behavior, market trends, and campaign performance to help businesses make data-driven marketing decisions and enhance customer targeting.

Operations Research Analyst: Operations Research Analysts use data analytics and mathematical modeling to solve operational problems in businesses. They work on optimizing processes, improving efficiency, and helping companies reduce costs by analyzing various business operations.

Machine Learning Engineer: Machine Learning Engineers design algorithms and systems that enable computers to learn from and make predictions based on data. In the context of business, these professionals develop machine learning models that can automate decision-making processes, enhance customer personalization, and optimize business functions.

Product Manager (Data Analytics): Product Managers with a focus on Data Analytics oversee the development and implementation of data-driven products. They collaborate with data scientists, engineers, and business leaders to ensure that data insights are integrated into product features and offerings.

Chief Data Officer (CDO): The Chief Data Officer is responsible for overseeing the data strategy of an organization. They ensure that data is being used effectively across departments, from operations to marketing, and align data-driven initiatives with overall business goals.


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