BBA with Specialisation in Logistics & International Trade
Wittenborg University of Applied Sciences in the Netherlands offers a comprehensive Bac...
Master of Business Management (MBM) with specialisation in the Events Industry
Apeldoorn
INTAKE: Feb, Mar, May, Aug, Oct & Nov
Program Overview
The Master of Business Management (MBM) with a specialization in the Events Industry at Wittenborg University of Applied Sciences offers students the opportunity to gain specialized knowledge and skills to lead and manage in the rapidly growing events sector. This program combines core business management principles with practical knowledge specific to the events industry, providing students with the tools they need to excel in managing events of all sizes and types. With a focus on innovation, strategic planning, and leadership, graduates are well-prepared to work in event management, marketing, and other related sectors, ensuring their success in this dynamic and competitive field.
Curriculum: The curriculum for the MBM in Events Industry at Wittenborg University is designed to provide a well-rounded education in both business management and event-specific strategies. Core courses include subjects such as strategic management, leadership, financial management, and human resource management, while specialized modules focus on topics such as event marketing, project management, event planning, and risk management. Students also engage in hands-on learning experiences, including case studies, group projects, and internships with industry partners. The program emphasizes the development of practical skills necessary for organizing, promoting, and managing successful events, from conferences and festivals to corporate events and exhibitions.
Research Focus: The research focus of the MBM in Events Industry centers on exploring innovative practices, trends, and technologies in event management. Key areas of research include the economic impact of events, sustainable event management, the integration of digital technologies in events, and consumer behavior in the events sector. Students are encouraged to engage in research that examines the evolving needs and expectations of event attendees, the role of social media in event promotion, and how global events influence tourism, branding, and culture. The program also encourages students to explore the future of the events industry and identify ways to enhance efficiency and sustainability in event operations.
Industry Engagement: Industry engagement is a central component of the MBM in Events Industry at Wittenborg University. Students benefit from strong connections with industry professionals, allowing them to participate in internships, collaborate on real-world projects, and attend events and conferences. Guest speakers from the events sector share their expertise, providing students with valuable insights into the challenges and opportunities within the industry. Students also have the opportunity to develop practical skills through event planning and management experiences, working with companies to create memorable and successful events. This hands-on exposure ensures that students graduate with the experience and network needed to thrive in the events industry.
Global Perspective: The MBM in Events Industry at Wittenborg University is designed to offer a global perspective, recognizing that the events industry is an international business. The program includes an analysis of global trends in event management, the impact of cultural differences on event planning, and the role of international events in tourism and economic development. Students are exposed to case studies from various countries and regions, allowing them to understand how different cultures approach event management and how to adapt strategies to diverse markets. This global outlook ensures that graduates are well-equipped to manage events on a global scale and navigate the complexities of international events.
Location
Apeldoorn
Score
IELTS 6.5
Tuition Fee
€ 12200
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 90 or higher.
Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development.
Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.
Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.
Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.
Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.
Alumni Scholarship: Wittenborg also offers scholarships for students who are alumni of the university. The Alumni Scholarship is available to graduates who wish to pursue further studies at the university, providing them with a discount on their tuition fees for postgraduate programs. This scholarship encourages continuous learning and supports former students in advancing their education.
Graduates of the Master of Business Management (MBM) with a specialization in the Events Industry from Wittenborg University of Applied Sciences have a wide range of career opportunities in the global and fast-paced events sector. This program equips students with both the business management and event-specific expertise needed to excel in a variety of roles within event planning, management, and marketing.
Event Manager: Overseeing all aspects of an event, from conception to execution, including logistics, budgeting, and coordination. Event managers work in sectors like corporate events, conferences, exhibitions, weddings, and festivals.
Project Manager (Events): Leading teams to execute events, ensuring timelines, budgets, and client expectations are met. Project managers oversee planning, coordination, and the operational aspects of events.
Corporate Event Planner: Specializing in organizing events for businesses, including conferences, seminars, product launches, and team-building activities. This role involves high-level planning and negotiation with suppliers and venues.
Event Marketing Manager: Responsible for creating and executing marketing strategies to promote events, attract attendees, and enhance the brand experience. This includes digital marketing, social media campaigns, and partnership development.
Venue Manager: Managing the operations of event spaces like convention centers, hotels, and exhibition halls, ensuring they are properly equipped and prepared for hosting events of varying sizes and types.
Sponsorship Manager: Working within the events sector to build and manage relationships with sponsors, ensuring they receive maximum value from their investment in events.
Festival Director: Overseeing large-scale festivals, including music festivals, cultural events, and food festivals, managing all aspects of the event, including programming, staffing, and sponsorship.
Exhibition Organizer: Specializing in trade shows and exhibitions, working closely with vendors, exhibitors, and participants to ensure smooth operation and a successful experience for all involved.
Convention Services Manager: Overseeing conventions and large corporate events, ensuring everything from guest services to technical support is in place and functioning during the event.
Tourism and Event Consultant: Offering consultancy services to event organizers, businesses, and government agencies on how to plan, execute, and market successful events, while considering tourism and local economic impact.
