BBA with Specialisation in Logistics & International Trade
Wittenborg University of Applied Sciences in the Netherlands offers a comprehensive Bac...
Master of Business Management (MBM) with specialisation in Digital Transformation
Apeldoorn
INTAKE: Feb, Mar, May, Aug, Oct & Nov
Program Overview
Wittenborg University of Applied Sciences offers a Master of Business Management (MBM) with a specialization in Digital Transformation, designed for individuals seeking to enhance their leadership and business management skills in the rapidly evolving digital landscape. The program equips students with the tools and knowledge required to lead organizations through digital transformation processes, integrating modern technology to improve business efficiency, customer experience, and overall strategic goals. Students will explore key areas such as digital technologies, innovation management, business analytics, and change management, preparing them for senior leadership roles in industries affected by digital disruption.
Curriculum: The curriculum of the MBM with a specialization in Digital Transformation at Wittenborg University is structured to provide a robust foundation in business management while focusing on the role of digital technologies in reshaping businesses. Core courses cover traditional business management disciplines such as strategic management, leadership, financial management, and marketing. The specialized digital transformation component includes modules such as digital business models, emerging technologies (AI, blockchain, IoT), digital marketing strategies, data analytics, and innovation management. The program emphasizes practical applications, where students can engage in real-world projects, case studies, and simulations that align with the digital business landscape.
Research Focus: The research focus of the MBM in Digital Transformation centers around how businesses can successfully adopt and integrate new digital technologies to drive growth, efficiency, and innovation. Key research areas include the impact of emerging technologies like AI and machine learning on business operations, digital transformation strategies, business process reengineering, and the role of data analytics in decision-making. Students are encouraged to explore how organizations can align their business models with digital trends and manage the challenges and opportunities presented by digital disruption. Research output is aimed at providing practical solutions to help businesses remain competitive in the digital age.
Industry Engagement: Industry engagement is a key aspect of the MBM in Digital Transformation, providing students with opportunities to connect with professionals, gain insights from industry leaders, and apply their learning in real-world business environments. Students participate in internships, live projects, and consultancy assignments with organizations undergoing digital transformation. Wittenborg University also fosters strong links with industry through guest lectures, networking events, and partnerships with leading technology firms. This exposure ensures that students are well-prepared to tackle the challenges of implementing digital strategies in various business sectors and gives them valuable industry contacts for future career opportunities.
Global Perspective: The MBM in Digital Transformation at Wittenborg University is designed with a global perspective, ensuring that students understand the worldwide impact of digitalization on businesses. With a diverse student body and international faculty, the program prepares graduates to work in cross-cultural teams and navigate the complexities of global digital markets. Students gain insights into how digital transformation is shaping industries across different countries and regions, and they learn how to adapt strategies for international business environments. The program also integrates global case studies, trends in digital innovation, and the examination of international business strategies that leverage digital tools and platforms.
Location
Apeldoorn
Score
IELTS 6.5
Tuition Fee
€ 121200
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 90 or higher.
Wittenborg University of Applied Sciences offers a variety of scholarship opportunities for international students, designed to make studying in the Netherlands more accessible and affordable. These scholarships help to support students with their tuition fees and living expenses, allowing them to focus on their academic and personal development.
Merit-Based Scholarships: Wittenborg University offers merit-based scholarships to international students who demonstrate exceptional academic performance. These scholarships are awarded based on the student's previous academic achievements and the potential for success in their chosen program of study. The merit scholarships help reduce tuition fees, making it easier for students to manage their financial while studying at the university.
Country-Specific Scholarships: To encourage students from different regions to study at Wittenborg, the university offers country-specific scholarships. These scholarships are tailored for students from particular countries or regions, providing financial assistance to help cover tuition fees and living costs. The eligibility criteria and scholarship amounts vary depending on the student's country of origin and the program they are applying for.
Wittenborg Scholarship for Excellence: The Wittenborg Scholarship for Excellence is aimed at high-achieving international students applying for specific undergraduate or master’s degree programs. This scholarship is designed to reward students who have shown exceptional promise in their previous studies and wish to continue their education at Wittenborg University. It covers a partial reduction in tuition fees and is awarded based on a competitive application process.
Early Bird Scholarship: Wittenborg University offers an Early Bird Scholarship for international students who apply well in advance of the start of their program. Students who meet the application deadlines and complete their enrollment early are eligible for a discount on their tuition fees. This scholarship is ideal for students who are proactive in planning their studies and want to benefit from a more affordable education at Wittenborg.
Alumni Scholarship: Wittenborg also offers scholarships for students who are alumni of the university. The Alumni Scholarship is available to graduates who wish to pursue further studies at the university, providing them with a discount on their tuition fees for postgraduate programs. This scholarship encourages continuous learning and supports former students in advancing their education.
Graduates of the Master of Business Management (MBM) with a specialization in Digital Transformation from Wittenborg University of Applied Sciences are prepared for a range of dynamic and high-level career opportunities in industries undergoing significant digital transformation. Equipped with skills in business strategy, leadership, and the use of emerging technologies, graduates can pursue leadership roles in various sectors.
Digital Transformation Manager: Leading organizations through the process of digital transformation by identifying key areas for digital adoption, implementing new technologies, and optimizing business processes for improved efficiency.
Chief Information Officer (CIO): Overseeing the technological direction of an organization, driving the integration of digital tools, and managing IT strategies to align with the business goals.
Business Analyst (Digital Transformation): Analyzing business processes and identifying opportunities for digital improvement, facilitating the implementation of technology-driven solutions that enhance business performance.
Innovation Manager: Managing innovation projects within organizations, spearheading the development and integration of new technologies that drive digital transformation and foster business growth.
Digital Strategy Consultant: Advising organizations on how to leverage digital tools and platforms to transform their business models, improve customer experiences, and increase operational efficiency.
Product Manager (Digital Solutions): Overseeing the development and management of digital products, ensuring they meet market demands and contribute to the organization’s digital transformation initiatives.
Data Analytics Manager: Managing data-driven decision-making processes, using data analytics to derive insights that inform digital strategies and enhance business operations.
E-Commerce Manager: Leading e-commerce strategies, overseeing digital marketing efforts, optimizing online platforms, and driving digital sales channels in line with business objectives.
Change Management Specialist: Guiding organizations through the cultural and operational shifts required for successful digital transformation, ensuring smooth transitions and adoption of new technologies.
